Handbook of Human Resources Management PDF
Preview Handbook of Human Resources Management
Matthias Zeuch Editor Handbook of Human Resources Management 1 3 Reference Handbook of Human Resources Management Matthias Zeuch Editor Handbook of Human Resources Management With181Figuresand31Tables Editor MatthiasZeuch JohnsonElectricInternational Murten,Switzerland ISBN978-3-662-44151-0 ISBN978-3-662-44152-7(eBook) ISBN978-3-662-44153-4(printandelectronicbundle) DOI10.1007/978-3-662-44152-7 LibraryofCongressControlNumber:2015960275 #Springer-VerlagBerlinHeidelberg2016 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartofthe materialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation, broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionorinformation storageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodology nowknownorhereafterdeveloped. Theuseofgeneraldescriptivenames,registerednames,trademarks,servicemarks,etc.inthispublication doesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevant protectivelawsandregulationsandthereforefreeforgeneraluse. Thepublisher,theauthorsandtheeditorsaresafetoassumethattheadviceandinformationinthisbook arebelievedtobetrueandaccurateatthedateofpublication.Neitherthepublishernortheauthorsorthe editorsgiveawarranty,expressorimplied,withrespecttothematerialcontainedhereinorforanyerrors oromissionsthatmayhavebeenmade. Printedonacid-freepaper ThisSpringerimprintispublishedbySpringerNature TheregisteredcompanyisSpringer-VerlagGmbHBerlinHeidelberg. In Memoriam Katharina Cortolezis-Schlager and Jens Peisert Preface DearReader, Howtofindacommondenominatorinahandbookwithmorethan85authorsfrom approximately20countries? Despitethehighlyappreciateddiversityofstyles,methods,andapproaches,there still is one thing all authors have in common: a passion for people. All authors believe that with a humanistic HR management both people and business win: A motivated, engaged workforce delivers best results while its members enjoy theiremploymentexperience. All articles in this book are based on real-life experiences of the authors. The bookcontains: • “Essentials” articles, which provide a broad overview of a whole area within HR management and view this area from four predefined perspectives: People(cultural,social,andpsychologicalaspects),Risk(legalandotherexternal considerations), Economic (tangible implications regarding cost and value- added),andOperational • Cases with Lessons Learned and Essays, which pinpoint one specific example ortopic. With this mix of broader and specific articles, the reader will get both a 360-degreeoverviewandpracticalinsightsintorelevantdetails. Asanewformofpublication,thecontentsofthebookarediscussedwithinthe LinkedIngroup“GlobalHumanResourcesManagement”andarealsoavailableasa one-year interactive qualification program. For more information, please contact [email protected]. In the name of all authors, I wish you a rewarding reading experience and am lookingforwardtoexcitingdiscussionswithyouinourLinkedIngroupand/orour qualificationprogram! April2016 MatthiasZeuch Murten,Switzerland vii Contents Volume 1 PartI HumanResourcesMarketingandRecruiting ............. 1 1 HumanResourcesMarketingandRecruiting:Introduction andOverview ......................................... 3 NicoleDessain 2 HumanResourcesMarketingandRecruiting:Essentialsof EmployerBranding ..................................... 23 PhillLane 3 HumanResourcesMarketingandRecruiting:Essentialsof DigitalRecruiting ...................................... 53 JamesPurvis 4 HumanResourcesMarketingandRecruiting:Digital RecruitingatSodexo .................................... 73 ArieBall,TrishFreshwater,andSherieValderrama 5 HumanResourcesMarketingandRecruiting:Essentialsof RecruitingEvents ...................................... 83 NicoleDessainandMatthiasZeuch 6 HumanResourcesMarketingandRecruiting:Essentialsof EmployeeReferral ..................................... 93 BryanMoll 7 HumanResourcesMarketingandRecruiting:Essentialsof InternshipManagement ................................. 103 MichaelGriffitts 8 HumanResourcesMarketingandRecruiting:Vocational TraininginChina ...................................... 119 RainerWieland ix
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