GTC 2013 Presentation Amit Gulati Gopi Lakshminarayanan © 2012 Dolby Laboratories, Inc. 1 Issues with Glasses based 3D today • Need for glasses : Inconvenience, discomfort & cost issues to consumers • Consumer dissatisfaction with current 3D video quality • Consumer discomfort due to misalignment & changes in depth based on a per-display type – Nausea & watchability/user-experience (lack of) • Consumers do not have the ability to customize the 3D portion of viewing experience • Bandwidth & infrastructure change required to upgrade to Full HD 3D (OTT & Broadcast) Issues with Glasses-free (naked eye) 3D today • Limited “sweet spots” for viewing positions on AS3D (autostereoscopic) displays creates yet another bad consumer experience • Issues with complex scenes on AS3D (autostereoscopic) displays is anticipated to generate further customer dissatisfaction Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2012 Dolby Laboratories, Inc. 2 Spatially multiplexed views 3 Dolby 3D: What the Industry is Saying “Even more impressive was the Dolby Labs and Phillips demo of Dolby 3D. Embodied in a 4k 54 inch display, the demo delivered bright, clear and detailed moving images. Very watchable!’ “Viewing angles were particularly impressive: even from far off to the side, the 3D effect was still present, and the picture was so crisp and clean that it almost took a minute to realize we were looking at 3D footage…it's among the first TVs we'd want to gather around with our friends and watch a movie in 3D.” “Dolby has a glasses-free 3D display in its booth, and it is drawing big crowds. The display was co-developed by Dolby and Philips, and Dolby is showing some gorgeous 3D content to demonstrate the technology.” “… the prototype 4K 3D TV and mobile versions being demonstrated at Dolby's NAB booth make us hopeful for the future. As with all displays -- especially those that support 3D -- you'll really need to see to believe, but we had an opportunity to do just that, and walked away very impressed.” “...it was very impressive, and the 3D effect was quite apparent. In fact, it was the best autostereoscopic display I've ever seen.” © 2012 Dolby Laboratories, Inc. 4 Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2012 Dolby Laboratories, Inc. 5 Applications for Dolby 3D Glasses-free 3D TV & STB Glasses-based Broadcast & OTT 3D Tablets & Laptops Dual View 3D Smartphones Multi-view Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2012 Dolby Laboratories, Inc. 6 Dolby 3D is Panel Technology Agnostic DEVICE TYPE DISPLAY ATTRIBUTE DOLBY 3D Glasses Based 4K, FHD, WXGA, etc √ Glasses Free 4K, Lenticular, Barrier…. √ Glasses Free (portable) Lenticular/Barrier, FHD, WXGA, etc √ Dolby 3D Autoconversion technology brings out maximum possible depth on any given multi-view HW configuration, while retaining highest possible image clarity & sharpness Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2012 Dolby Laboratories, Inc. 7 Decoder Side Blocks : RT Autoconversion & Format Scenario 3D/2D + Estimated Depth N Views Stereo Input Raw Depth Depth View View (L + R) Estimation Enhancement Rendering Weaving Dolby 3D Dolby 3D Format Format Decoder 3D/2D + Transmitted Depth + Meta-data Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2012 Dolby Laboratories, Inc. 8 Glasses-free Demonstrators: Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2012 Dolby Laboratories, Inc. 9 Simplified Block Diagram View Reader Converter Interleaver Synthesizer 3D+Z Autostereoscopic 1 0 8 Display 0 (4K or HD) 3840/1920 CONFIDENTIAL INFORMATION 10
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