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GRASsroutes Alberta Cattle Commission February 2002 Call us at (403) 275-4400 Producer Dramatic Changes in Food New Feedlot Profile: Habits of Canadians Website Answers Greg Conn Eating habits of women to eat more beef, Public's Questions Canadians have changed especially adolescent and The general public dramatically from a adult women in child is able to obtain factual generation ago. bearing years. Those who information on beef "A lot of the younger are not eating the minimum cattle feedlot operations people are eating less fat number of servings from the as the result of a new than when their parents meat and alternatives food addition to the Canadian were their age but what's group are potentially at risk. Cattlemen's Association Greg Conn and interesting is the fat we are Teenagers and family run a cow/ now consuming is coming vegetarians may also be at (wCwCwA.) c awtetbsiiet.ec a . It from other foods outside of risk of having insufficient includes a graphic calf and back- grounding operation the four food groups/' says iron in their diet. The food design of a f eedlot that along the Red Deer Laura Pasut of Nutridata consumption study showed enables participants to River, northwest of Consulting Services. teens consume a high tour each area of the Innisfail. Greg is "Today, most of the fat amount of junk food such as opera"tWieo n .f ound it was chairman of the in our diet is coming from pop and snack-type foods. Alberta Cattle Com- oils, salad dressing, butter "Almost half of the really disappointing, mission and a and margarine. What we teenage population is not hearing misconceptions director to the have to do is watch these consuming enough meat about beef cattle other foods and not the and alternatives in their feed lots. We wanted to Canadian Cattle- healthy choices from the have a site where men’s Association. diets so it's important we In his second year four food groups." get the message across that people could go and as ACC chairman, Beef is the main source maybe the hamburgers they find basic information Greg has worked of iron, a vital nutrient in on how the feedlot is are having is a good thing," hard to represent all our diets, explains Pasut. explains Pasut. set up, what cattle are sectors of the indus- She feels there's a need for fed, how manure is try for the benefit of managed, and the all cattle producers. Beef Export Sales May Jump 25 Per Cent principles of cattle There's plenty of as BSE-free, and increasing behavior," comments optimism at the Canada demand from Mexico. Peggy Strankman, CCA Beef Export Federation. "It's amazing that beef manager of environmental affairs. Cattle Market President Ted Haney is exports to Asia and Mexico predicting Canadian beef during 2001 were positive. She points to a Information sales to Asia and Mexico A f our per cent increase was Slaughter Line could increase by as much recorded despite the animal prominent mis- understanding that feedlots are owned by (403) 274-4340 as 25 per cent this year. health problems in Japan, Feeder Line "faceless international The brighter prospects are and the slow South Korean (403) 274-4345 based on an improving economy," says Haney. corporations" and South Korean economy, a Most noteworthy was explains how feedlots visit our are owned and operated return to consumer increased sales to Mexico, Web Site confidence in Japan where moving from 45,000 tonnes by people that live and work in that community. www.albertabeef.org Canada is being promoted to 60,000 during the year.