Language and Globalization Series Editors: Sue Wright, University of Portsmouth, UK and H elen Kelly- Holmes, University of Limerick, Ireland. In the context of current political and social developments, where the national group is not so clearly defifi ned and delineated, the state language not so clearly dominant in every domain, and cross-border flfl ows and transfers affect more than a small elite, new patterns of language use will develop. The series aims to provide a framework for reporting on and analysing the linguistic outcomes of globalization and localization. Titles include: Michele Back TRANSCULTURAL PERFORMANCE David Block MULTILINGUAL IDENTITIES IN A GLOBAL CITY London Stories Jan Blommaert, Sirpa Leppänen, Päivi Pahta and Tiina Räisänen (editors) DANGEROUS MULTILINGUALISM Northern Perspectives on Order, Purity and Normality Jenny Carl and Patrick Stevenson (editors) LANGUAGE, DISCOURSE AND IDENTITY IN CENTRAL EUROPE The German Language in a Multilingual Space Diarmait Mac Giolla Chrióst LANGUAGE AND THE CITY Elise DuBord LANGUAGE, IMMIGRATION AND LABOR Julian Edge (e ditorr) (RE)LOCATING TESOL IN AN AGE OF EMPIRE John Edwards CHALLENGES IN THE SOCIAL LIFE OF LANGUAGE Aleksandra Galasińska and Michał Krzyżanowski ( editors) DISCOURSE AND TRANSFORMATION IN CENTRAL AND EASTERN EUROPE Roxy Harris NEW ETHNICITIES AND LANGUAGE USE Jane Jackson INTERCULTURAL JOURNEYS From Study to Residence Abroad Helen Kelly-Holmes and Gerlinde Mautner ( editors) LANGUAGE AND THE MARKET Grit Liebscher and Jennifer Dailey-O’Cain LANGUAGE, SPACE AND IDENTITY IN MIGRATION Clare Mar-Molinero and Patrick Stevenson ( editors) LANGUAGE IDEOLOGIES, POLICIES AND PRACTICES Language and the Future of Europe Clare Mar-Molinero and Miranda Stewart (editors) GLOBALIZATION AND LANGUAGE IN THE SPANISH-SPEAKING WORLD Macro and Micro Perspectives Ulrike Hanna Meinhof and Dariusz Galasinski THE LANGUAGE OF BELONGING Richard C. M. Mole (editorr) DISCURSIVE CONSTRUCTIONS OF IDENTITY IN EUROPEAN POLITICS Máiréad Moriarty GLOBALIZING LANGUAGE POLICY AND PLANNING An Irish Language Perspective Máiréad Nic Craith NARRATIVES OF PLACE, BELONGING AND LANGUAGE Leigh Oakes and Jane Warren LANGUAGE, CITIZENSHIP AND IDENTITY IN QUEBEC Rani Rubdy and Selim Ben Said (editors) CONFLICT, EXCLUSION AND DISSENT IN THE LINGUISTIC LANDSCAPE Mario Saraceni THE RELOCATION OF ENGLISH Christina Slade and Martina Mollering (editors) FROM MIGRANT TO CITIZEN: TESTING LANGUAGE, TESTING CULTURE Colin Williams LINGUISTIC MINORITIES IN DEMOCRATIC CONTEXT Colin Williams MINORITY LANGUAGE PROMOTION, PROTECTION AND REGULATION Language and Globalization Series Standing Order ISBN 978-1-403-99731-9 Hardback 978-1-403-99732-6 Paperback ( outside North America only) You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of diffifi culty, write to us at the address below with your name and address, the title of the series and one of the ISBNs quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England Globalizing Language Policy and Planning An Irish Language Perspective Máiréad M oriarty Centre for Applied Language Studies, University of Limerick, Ireland © Máiréad Moriarty 2015 Softcover reprint of the hardcover 1st edition 2015 978-1-137-00560-1 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted her right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2015 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-56215-2 ISBN 978-1-137-00561-8 (eBook) DOI 10.1057/9781137005618 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Moriarty, Máiréad. Globalizing Language Policy and Planning : an Irish language perspective / Máiréad Moriarty, University of Limerick, Ireland. pages cm.— (Language and globalization) Includes bibliographical references and index. 1. Language policy – Ireland. 2. Irish language – Ireland. 3. Language and languages – Globalization. 4. Ireland – Languages. I. Title. P119.32.I73M67 2015 306.4499415—dc23 2015012837 For my parents and their gift of education Contents List of Illustrations ix Acknowledgements x 1 Setting the Scene 1 1.1 General observations 1 1.2 Structure of the bookk 3 1.3 Globalizing LPP 4 1.4 Globalizing Irish-language policy and planning 6 2 Globalization and Minority-La nguage Policy and Planningg 9 2.1 Introduction 9 2.2 Globalization and language 10 2.3 Globalization and minority LPP 15 2.4 Conclusion 21 3 The Irish language in Globalization 24 3.1 Introduction 24 3.2 Historical background 2 4 3.3 Irish-language policy and planning in the Republic of Ireland 27 3.4 Irish-language policy and planning in Northern Ireland 37 3.5 The Irish language in globalization 44 3.6 Conclusion 46 4 M edia, LPP and Globalization 48 4.1 Introduction 48 4.2 Minority-language media, globalization and LPP 48 4.3 TG4 and Irish-language policy and planning 53 4.4 Conclusion 62 5 C omedy, LPP and Globalization 64 5.1 Introduction 64 5.2 Minority languages in the performance genre of comedy 65 vii viii Contents 5.3 Irish-language policy and planning in the domain of comedyy 69 5.4 Conclusion 79 6 Hip-hop, LPP and Globalization 82 6.1 Introduction 82 6.2 Music, minority languages and globalization 83 6.3 Irish-language policy and planning in the domain of hip-hop 89 6.4 LPP and performance genres 97 6.5 Conclusion 98 7 Tourism, LPP and Globalization 99 7.1 Introduction 99 7.2 Tourism, globalization and LPP 100 7.3 Irish-language policy and planning in the tourism domain 104 7.4 Conclusion 115 8 Concluding Remarks: Globalizing LPP 116 8.1 Introduction 116 8.2 Minority languages in globalization 116 8.3 New directions for LPP research 122 8.4 Conclusion 125 References 127 Index 145 List of Illustrations Figures 4.1 An Bronntanas as equal to L ove/Hate 61 4.2 Mobilization of truncated Irish-language repertoire 61 5.1 Comedy sketch: An Modh Coinniolach 72 5.2 Having fun with Irish 73 5.3 Comedy sketch: Trauma of learning Irish as school 74 5.4 Blog comments from the thread: Des Bishop: Is he making Irish cool? 75 5.5 Comedy for Gaeltacht people 77 6.1 Lyrics from ‘L á ar an trá’ 93 6.2 Comments from ‘L á ar an trá’ YouTube thread 93 6.3 Excerpt from an interview with Bubba Shakespeare 95 7.1 Irish-language products for sale 108 7.2 Irish-language learning as an authentic tourist experience 109 Tables 2.1 LPP in global times 17 3.1 Irish-language knowledge over time 42 ix