Getting Started in Speaking, Training, or Seminar Consulting

273 Pages·2000·4.237 MB·English

by  Robert W. Bly

B u s i n e s s C u l i n a r y A r c h i t e c t u r e
C o m p u t e r G e n e r a l I n t e r e s t
C h i l d r e n L i f e S c i e n c e s B i o g r a p h y
A c c o u n t i n g F i n a n c e M a t h e m a t i c s
H i s t o r y S e l f - I m p r o v e m e n t H e a l t h
E n g i n e e r i n g G r a p h i c D e s i g n
A p p l i e d S c i e n c e s P s y c h o l o g y
I n t e r i o r D e s i g n B i o l o g y C h e m i s t r y
e
WILEY
B O O K
WILEY
JOSSEY-BASS
PFEIFFER
J.K.LASSER
CAPSTONE
WILEY-LISS
WILEY-VCH
WILEY-INTERSCIENCE
Getting Started in
Speaking,
Training,
or Seminar
Consulting
The Getting Started In Series
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Getting Started in Financial Informationby Daniel Moreau and
Tracey Longo
Getting Started in Bondsby Sharon Saltzgiver Wright
Getting Started in Annuitiesby Gordon M. Williamson
Getting Started in Stocksby Alvin D. Hall
Getting Started in Optionsby Michael C. Thomsett
Getting Started in Futuresby Todd Lofton
Getting Started in Real Estate Investingby Michael C. Thomsett and
Jean Freestone Thomsett
Getting Started in Security Analysisby Peter J. Klein
Getting Started in Mutual Fundsby Alvin D. Hall
Getting Started in Technical Analysisby Jack D. Schwager
Getting Started in Hedge Fundsby Daniel A. Strachman
Getting Started in Tax-Smart Investingby Andrew Westhem and
Don Korn
Getting Started in Computer Consultingby Peter Meyer
Getting Started in Sales Consultingby Herman Holtz
Getting Started in Financial Consultingby Edward J. Stone
Getting Started in Consultingby Alan Weiss
Getting Started in Speaking, Training, or Seminar Consulting
by Robert Bly
Getting Started in
Speaking,
Training,
or Seminar
Consulting
Robert W. Bly
John Wiley & Sons, Inc.
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To Don Hauptman—
a good friend and great speaker

Contents
Acknowledgments xi
Introduction 1
Chapter 1
Overview of the Speaking, Training, and
Seminar Business 5
Chapter 2
Picking a Topic 19
Chapter 3
Putting Together Your Program 31
Chapter 4
Getting Good 47
Chapter 5
Market Opportunity #1: Keynotes and Breakouts 63
Chapter 6
Market Opportunity #2: Corporate Training 75
Chapter 7
Market Opportunity #3: Self-Sponsored
Public Seminars 87
vii
viii
CONTENTS
Chapter 8
Market Opportunity #4: Colleges and Public
Seminar Companies 99
Chapter 9
Marketing Yourself to Meeting Planners 105
Chapter 10
Marketing Yourself to Training Directors and
Human Resources Departments 111
Chapter 11
Promoting Yourself on the Internet 119
Chapter 12
Contracts, Letters of Agreement, Fees, Terms 129
Chapter 13
The 4 R’s: Making Money from Referrals,
Repeat Business, Reprints, and Resales 137
Chapter 14
Boosting Your Speaking Income with
Information Products 147
Chapter 15
Increasing Your Income Through Consulting 163
Appendix A
Bibliography 169
Appendix B
Software
175
ix
Contents
Appendix C
Forms 177
Appendix D
Organizations and Public Seminar Companies 183
Appendix E
Recommended Vendors 187
Appendix F
Sample Documents 201
Appendix G
Web Sites 243
Appendix H
Consulting and Speaking Specialties
and Industries 245
Appendix I
Credit Card Merchant Accounts 249
Index 251
About the Author 259