Fresh Appetizer No. 19

52 Pages·2014·7.21 MB·English

Customer and Staff Magazine
of the ORIOR Group
No. 19 Summer/Autumn 2014

TASTE
A real treat for anybody
HAS A NAME
on a special diet
VEGGIE AND VEGAN
The latest retail brand
From niche to the latest craze
from ORIOR
New Gastro Concepts
Success in the white paradise
LASAGNE FOR
SWITZERLAND
RAPELLI STACKS THEM HIGH
SPIESS OF
SWITZERLAND
The traditional brand of
Graubünden
NATURE
G URMET
2
Contents page
26
News in brief 2
Imprint 2
Editorial 3
ORIOR Group Portrait 4
ORIOR AGM 6
ORIOR Rip-off initiative 8 Veggies are gaining ground
New brand “Le Patron” 10
Le Patron: A hit with the kids 11
New from Le Patron 12 Flexitarians are connoisseurs who love to eat meat, but often deliberately strike it from their
menu. Read more about this trend and the tantalising new vegetarian products that will
Lean Patron 14 really tempt you.
Sustainability 16
Albert Spiess: Viva la Grischa 18
Fiery
Animal welfare without boundaries 22
“Fürstenländer barbecue
Fredag: News 25
Spezialitäten”
Interview with Doris Parrado 28 represent variety
and fulfil the 38
Export: Nature Gourmet 30 highest standards.
The expertly
Noppa: New with ORIOR 33
seasoned grill
The new Care range 34 creations are very
popular.
The result: A world first! 36
Pastinella: First-class pasta 37
Lineafresca’s move to Murpf 41
Rapelli: Salumi Val Mara 42
Rapelli: Sapori ticinesi 43
The Ticinella experience 44
New staff members 46
34
ORIOR brand portfolio 48
From Rolf U. Sutter’s own pen 50
Imprint Nowadays, more and more people have
to follow a special diet due to aller-
Published by:
gies and food intolerances. This new
ORIOR AG range from Care has been developed so Gourmet
Dufourstrasse 101
that they only have to give up certain
8008 Zurich ingredients, and not the entirety of their creations
Fon [phone] favourite menus.
www.orior.ch
Internal editorial team
ORIOR: Milena Mathiuet
Rapelli: Annalisa Pollini
Spiess: Maya Zumstein
Möfag: René Signer 10
Discover
Fredag: Mirjam Frey
Pastinella: Patrizia Fischer the culi-
Le Patron: Sandra Buess 42
International: Sylvia Fischer nary side
Coordination, concept, design: of Ticino
HBH Communications & Events
Breitensteinstrasse 96
8037 Zürich
Ticinella opens up the doors to tasting
Fon [phone] Premium convenience products from
delicious Ticino specialties in fascinating
www.hbh-com.ch ORIOR will now be offered to the retail
places right in the heart of the region
trade under the joint brand of “Le Patron”.
Translation: itself, like at Castello di Montebello in Packaging with a purisitc look that puts
Consultra AG, 8036 Zürich Bellinzona or on Alp Piora. the products centre stage.
Fon [phone]
EDITORIAL 3
TASTE

HAS A NAME
Dear Reader
A drop of oil. A pinch of fleur de sel. Spices from around the world. The best
meat. Leaves from the herb garden. Freshly caught fish. The choices and
combinations are becoming ever greater, but ORIOR makes it easier to make
the right choice.
With our new retail brand “Le Patron”, we make it just that little bit easier for
consumers to navigate their way through this jungle. The brand combines fresh
convenience products from the competence centres of Fredag, Pastinella and Le
Patron (p. 10). But we wanted to offer more than just easier decision-making.
Under the slogan of “Taste has a name” we have set ourselves the goal of
exceeding consumers’ expectations in terms of freshness, taste, quality and
regionality. And we are proud to say that we have achieved this goal. This is also
true for the hearty lasagna from Ticino (p. 43) and the vegetarian and vegan
specialities of Nature Gourmet (p. 30).
In May 2014, we also acquired the Swiss organic tofu specialists, Noppa AG
(p. 33). Noppa is well positioned as a company and as a brand, and it fits in
perfectly with the ORIOR product and brand portfolio (p. 48).
VegüV is not a vegetarian innovation from ORIOR. In fact, it represents the
adopted regulation known as the Rip-off Initiative (p. 8). For once, things were
not quite so bright and snappy, but more formal instead. Regulations,
ordinances, and laws have strongly influenced the events of the last two years.
We are having to constantly adapt ourselves to new guidelines both in terms of
NATURE
food safety, animal welfare and animal husbandry (p. 22) as well as in matters
G URMET
concerning the stock exchange and regulations. In addition, the importance of a
transparent representation of the ecological footprint (p. 16) is growing steadily.
Having the flexibility to respond in a timely manner to changing conditions and
the needs of consumers is fundamental for sustainable success.
We will continue to do our utmost to exceed your expectations far into the future.
We hope you find this issue of Fresh Appetizer both enjoyable and interesting!
Yours sincerely
ORIOR
4 ORIOR GROUP – PORTRAIT
ORIOR GROUP – PORTRAIT
The ORIOR Group is an independent Swiss food group that combines tradition with
innovation and builds on a strong corporate culture. ORIOR has built up a portfolio of
extremely well-established companies and brands including Rapelli, Ticinella, Spiess,
Möfag, Fredag, Pastinella and Le Patron.
ORIOR is proud of its leading position in selected niche markets.
ORIOR Vision In addition, the Group manufactures well-known own brands for
its customers. ORIOR wants to create real value and support its
ORIOR is a great Swiss fresh food company which operates
customers, suppliers and employees in order to maintain maxi-
successfully and highly profitably internationally, with an
mum credibility. Close partnerships with customers and sup-
incomparable spirit.
pliers create the conditions in which ORIOR can anticipate the
Profitability is the key to continuously increasing the value needs of its customers early on and respond to these with inno-
of the company. vative products.
ORIOR is a leading, value creating international force in the
The ORIOR business model is based on modesty and the aim to
processed food industry, specialising in branded and
exceed the expectations of all stakeholders. Customer focus, in-
non-branded “chilled/frozen premium gourmet and conve-
novation and a strong corporate culture form the pillars on
nience” products.
which ORIOR’s success is based. This is what we aim to deliver:
We are recognised by our shareholders, clients and compe- Excellence in Food.
titors alike as the benchmark company in terms of innova-
tion, quality and efficiency. In the fiscal year of 2013, the ORIOR Group achieved sales of
CHF 520.0 million with 1,300 employees. ORIOR is listed on the
Working for ORIOR is both challenging and fun for our em-
SIX Swiss Exchange (ORON, ISIN CH0111677362). For more in-
ployees, who take pride in knowing that employment with
formation visit www.orior.ch.
us is considered by other companies to be one of the best
references, because of our commitment to outstanding
performance and personal growth.
And we will never forget, you can copy anything but the
spirit.
EXCELLENCE IN FOOD
ORIOR GROUP – PORTRAIT 55
ORIOR AG Locations
ORIOR / Spiess Pastinella
Europe
Haguenau (F)
ORIOR AG
Mösli
Fleischwaren AG
Le Patron
Zurich
Böckten Zuzwil
Fredag AG
Noppa AG
Oberentfelden
Rüti
Hildisrieden
Root
Schiers
Uetendorf Churwalden
Davos
Maroggia
Albert Spiess AG
Stabio
Main site of the
respective company
Subsidiaries
Landquart hub Rapelli SA
Salumi Val Mara SA
ORIOR Refinement ORIOR Convenience ORIOR Corporate and Export
Rapelli Spiess Möfag Fredag Le Patron Pastinella Export
Group Group Group Group Group
ORIOR Refinement focuses on the refining of ORIOR Convenience focuses on fresh conve- ORIOR Corporate and Export is responsible
meat at the competence centres of Rapelli, nience products at its competence centres of for the export and distribution of the Group’s
Spiess and Möfag. This segment produces Fredag, Pastinella and Le Patron, such as ready- products in the neighbouring EU countries. This
traditional premium products such as Bünd- made meals, pâtés and terrines, fresh pasta, segment also includes the group management.
nerfleisch, cured and cooked ham, salami and vegetarian products, ready-to-cook poultry
Mostbröckli for the retail and catering trade. and meat products, as well as seafood. This
This segment operates five processing plants segment primarily sells these products through
and seven refining facilities in the cantons of food retail and catering channels and operates
Graubünden, Ticino and St. Gallen. six processing plants in the German-speaking
part of Switzerland.
6 ORIOR GV
General Meeting
4th Annual
of ORIOR AG
Welcome to the
Maag Hall!
Personal
greeting and
validation of the In 2013, the number of ORIOR AG shareholders
shareholders
grew again to over 2,500. On the 25th of March 2014,
458 shareholders attended the 4th Annual General
Meeting in the Maag Hall in Zurich. The doors
opened at 9 a.m. and the first guests were already
streaming into the foyer, where they were
welcomed with coffee and croissants. Shortly
For starters:
coffee, juice and
thereafter, they moved into the large Maag Hall.
croissants
Photos from 2013 were shown to get everybody
into the spirit of the event.
Rolf U. Sutter, Chairman of ORIOR AG, opened the General Assembly
at 10 a.m. on the dot and welcomed the shareholders. The annual
review for 2013 followed thereafter and a few words were dedicated
to the current activities. Finally, Rolf U. Sutter went through the
The first
exchanges and regular items on the agenda, all of which were adopted with an
discussions at overwhelming majority. After the formalities had been successfully
the reception
concluded, the participants then relaxed to enjoy some Brasato
Merlot with Ticino risotto – from ORIOR of course – and a glass of
fine wine.
Bruno de Gennaro,
CEO a.i. of the
ORIOR Group
(since June 2014),
talking with Bruno
Bürki, CEO Albert
Spiess AG, and
representatives of
Ernst & Young
Beni Pfulg, CFO ORIOR Convenience Segment Rolf U. Sutter runs through the regular
talking with Erich Storchenegger, Credit Suisse agenda items
7
On stage (from l. to r.): Hélène Weber-Dubi (CFO), Remo Hansen (CEO until June 2014), Rolf Friedli (Vice-President),
Dr. Thomas Reutter (Lawyer), Rolf U. Sutter (President)
All the proposals of the Board of Directors
were approved
The shareholders of ORIOR AG approved all the proposals of the
Board of Directors with an overwhelming majority.

• Approval of the annual report and the company and consolidated
financial statements
• Resolution on the appropriation of profits
• Approval of a dividend payout of CHF 1.97 per registered share
• Granting of discharge for the members of the Board of Directors
and the Management Board
• Re-election of Rolf U. Sutter, Rolf Friedli, Christoph Clavadetscher,
ORIOR AG Board of Directors, L-R: Dominik Sauter, Rolf Friedli (Vice Edgar Fluri, Dominik Sauter and Monika Walser to the Board of
President), Christoph Clavadetscher, Rolf U. Sutter (President), Monika
Directors
Walser, Edgar Fluri
• Election of Rolf U. Sutter as Chairman of the Board
• Choice of Christopher Clavadetscher, Rolf Friedli and Rolf U. Sutter
in the Remuneration Committee
Leaving the Board of Directors
• Re-election of Ernst & Young Ltd., Basel, as the statutory auditors
After seven years on the Board of Directors of ORIOR AG, Anton • Choice of Ines Pöschel as the independent voting representative
Scherrer did not put himself forward for a further term. Rolf U. Sutter, • Extension of the authorised capital at current levels until
the Group Chairman, thanked him on behalf of the entire company the 25th of March 2016
for his long-standing commitment and valuable contribution to the
• Approval of the changes and amendments to the statutes relating
development of ORIOR.
to the adaptation to the VegüV
A captive audience listening to the The extended Executive Board ORIOR AG, (from l. Exchanges and get-togethers with a Once again all the
explanations of the rip-off initiative to r.): Remo Hansen, Urs Aebi, Bruno de Gennaro, snack and a glass of wine participants receive a
Bruno Bürki, Hélène Weber-Dubi, Stefan H. Jost, “goodies bag” with the
Michel Nick, Urs Mösli, Glauco Martinetti finest ORIOR products
8 ORIOR
The rip-off initiative
Regulation against the excessive remuneration
of publicly listed companies
The rip-off initiative was adopted by the Swiss necessary. A transitional period of up to two years will be accep-
people on the 3rd of March 2013. Since then, the ted for the implementation of certain points. ORIOR endeavours
to implement these proactively wherever possible and within
Federal Government has adopted the regulation
reason, i.e. to progress the changes earlier than is actually
against the excessive remuneration of publicly
necessary.
listed companies (abbreviated as VegüV). It has
been in force since the 1st of January 2014. What Step by step
does this mean for ORIOR in concrete terms? Where
The most important steps can be divided into three sections in
must the adjustments and/or changes be made, and terms of time. Many of the adjustments were already made on
when will it all be done? Below is a brief overview the 25th of March 2014 during the 4th Annual General Meeting.
These included the election of the Chairman of the Board of Di-
of the most important key points of the VegüV and
rectors by the General Assembly. Until now the Board of Direc-
their implementation in the ORIOR Group. tors of ORIOR has always constituted itself. The election of indi-
vidual candidates for the Board of Directors is nothing new for
ORIOR – that is how it has always been managed to date. How-
New regulation ever, what is new is that the General Assembly now elects the
members of the Remuneration Committee. The voting process
ORIOR has followed the development as well as the discussions and issuing of proxies has been modernised – for the first time,
and recommendations concerning the rip-off initiative with keen ORIOR AG shareholders could exercise their right to vote using
interest. The go-ahead was finally given with the publication of the online platform. Finally, the Board of Directors has already
the definitive Ordinance in November 2013. The VegüV includes presented the amendments/adjustments relating to the VegüV
a number of new provisions that must be gradually implemen- for approval at this year’s General Assembly. All the proposals
ted. Various organisational and documentary adjustments are put forward were approved with an overwhelming majority.
The most important steps in implementing the VegüV at ORIOR
General Assembly 2014 Fiscal year 2014 General Assembly 2015
• Elimination of the banks/brokers • Adaptation of the regulations • Approval of the remuneration of the
• Elimination of the institutional • Adaptation of the contracts and members of the Board of Directors
representatives agreements of the Board of Direc- • Approval of the remuneration of the
• Online platform for the issuing of tors/Management Board members of the Management Board
proxies and voting instructions • Remuneration Report 2014
• Election of individual candidates for
the Board of Directors
• Election of the President
• Election of individual candidates for
the Remuneration Committee
• Independent proxy voting
• Adjustments to the statutes
ORIOR 9
Core elements of the amendments to the statutes
Changes relating to the bodies Supplements relating to the Supplements relating to the
of the company and editorial changes remuneration of the Board of Directors remuneration of the Management Board
• Responsibilities of the General • Composition of the remuneration to • Composition of the remuneration to
Assembly the Board of Directors the Management Board
• Responsibilities of the Board of • Approval mechanism of the • Principles of the variable
Directors remuneration to the Board of remuneration to the Management
• Electronic voting Directors Board
• Principles of independent proxy • Details on further procedures in case • Details of additional amounts
voting of rejection • Approval mechanism of the
• Selection and organisation of the remuneration to the Management
Board of Directors Board
• Additional mandates Board of • Details on further procedures in case
Directors/General Assembly of rejection
• Loans and advances Board of
Directors/General Assembly
• Contractual relationships Board of
Directors/General Assembly
• Choice and organisation of the
Remuneration Committee
• Editorial adjustments
All agenda items are passed with an overwhelming majority
Rules and regulations A harmonious future
Various rules and regulations must be adapted to the new provi- The revision of the statutes is one of the core elements of the
sion in the current fiscal year. These include any bylaws, the Au- new provision. Many changes and additions were necessary and
dit Charter, the Nomination and Compensation Charter as well ORIOR had to decide on some fundamental issues. The proposed
as various internal regulations. The contracts with the members amendments and additions to the statutes were submitted
of the Executive Committee must be checked and adjusted if to the General Assembly for approval as three packages, each
necessary. In addition, the website, Investor’s Handbook and pertaining to a specific topic. The shareholders confirmed the
the annual report, all have to be adapted accordingly. In the lat- new statutes of ORIOR AG with an overwhelming majority. This
ter case, some additions and adjustments will be needed in the relevant step laid the basis for the further implementation of the
sections on Corporate Governance and the Remuneration Re- VegüV, where there is still some work to be done to complete
port. Finally, various guidelines pertaining to the stock exchange the implementation. Even though the overview is relatively man-
have also changed in the wake of the regulation coming into ageable – implementing the VegüV is a real challenge in terms
force – ORIOR must also comply with these. of resources and cost.
Shareholders will decide the remuneration of the members of
the Board of Directors and the Management Board for the first
time at the Annual General Meeting in 2015.
10 FREDAG | LE PATRON | PASTINELLA
New brands
from ORIOR Excellence in Food
for the retail trade
Convenience products from ORIOR have been offered in the
retail sector since autumn 2013 under the joint brand name
of “Le Patron”. Pasta and sauces from Pastinella, pâtés,
terrines and menus from Le Patron as well as poultry
and meat products from Fredag form a well-rounded and
attractive range.
The simple look in its elegant white underlines the value of the range.
The design is laid out in such a way that it puts the product at the centre,
whilst allowing ample space for images of the food as well as a viewing
window. The logo is informally traditional in a distinctive font, which in
turn increases the reminder value for the customer.
TTTrrraannnssspppaaarrreeennncccyyy fffooorr Focus on the product
tttthhhhhhhhhee ccoonnssuummeerr and its ingredients EEvveerryyy ddiisshh ttuurrnnss
oouutt ppeerrffeecctt
Our Quality we only use high quality ingredients from In addition to changing all the
selected suppliers packaging of the listed prod-
products
ucts in line with the new brand
Swissness we produce exclusively in Switzerland according
design, there is now a new
stand for: to high quality standards (IFS certification)
website –
Know-how the products are skillfully made with great care www.lepatron-cuisine.ch –
and all the company vehicles
Range a rich and varied selection
show off the new style of lette-
Variety the standard range is complemented with our ring.
seasonal products