Software is the Key to the All-Flash Data Center F L A S H F O R A L L Scott Dietzen, Ph.D. CEO, Pure Storage © 2013 Pure Storage, Inc. | 1 Journey to the All-Flash Data Center • Flash memory now dominates the consumer technology experience: • Why flash over disk? >10x faster 10x smaller 10x lower power 10x more reliable • But relatively little impact yet on enterprises and XaaS. Why? Too expensive Doesn’t work with existing architectures Reliability concerns © 2013 Pure Storage, Inc. | 2 Eye on the Prize: Flash Disrupting the Enterprise Storage Market Disk Storage Market Tier 1 Priorities Tier 1 ~16 ExB 1. Resiliency Perf. / Year Storage 2. Performance Arrays 3. Usability 4. Supportability ~$60B TAM ($15B annually) 5. Cost Tier 2 ~86 ExB Capacity Storage / Year ~$60B TAM ($15B annually) © 2013 Pure Storage, Inc. | 3 The Recipe for Flash Disrupting Enterprise Storage ☐ D i s r u p t i v e P e r f o r m a n c e ☐ C o s t P a r i t y t o D i s k o r B e t t e r ☐ R e s i l i e n c y ☐ U s a b i l i t y ☐ S u p p o r t a b i l i t y © 2013 Pure Storage, Inc. | 4 The Recipe for Flash Disrupting Enterprise Storage w a r e H a r d ☐ D i s r u p t i v e P e r f o r m a n c e ☐ C o s t P a r i t y t o D i s k o r B e t t e r ☐ R e s i l i e n c y ☐ U s a b i l i t y w a r e S o f t ☐ S u p p o r t a b i l i t y © 2013 Pure Storage, Inc. | 5 Need for All-Flash: Hybrids Don’t Disrupt Performance At 95% cache hit rate, hybrids run at about ½ the • speed of all-flash on I/O bound workloads • When you expect disk and hit flash, all is well • But once you expect flash performance … • For random I/O latency Flash is air travel, while • Hard drive is sea travel • © 2013 Pure Storage, Inc. | 6 Variable Block Size Wins For Real World Workloads Don’t Believe the 4K Benchmark Hype! 4K Real-World Benchmark I/O Size 500,000 450,000 400,000 32K I/O = 8 * 4K I/Os 350,000 64K I/O = 16 * 4K I/Os 300,000 IOPS 250,000 200,000 150,000 100,000 50,000 4K-Optimized Flash Products 0 4K 8K 16K 32K 64K I/O Size © 2013 Pure Storage, Inc. | 7 The Recipe for Flash Disrupting Enterprise Storage ☐☐✔ D Ciossr tu pPtairviet y P teor fDoirsmka onrc eB e t t e r ☐ R e s i l i e n c y ☐ U s a b i l i t y ☐ S u p p o r t a b i l i t y © 2013 Pure Storage, Inc. | 8 Data Reduction: Essential for Affordable Flash… …and essential for write avoidance © 2013 Pure Storage, Inc. | 9 The Six “Musts” of Data Reduction 1 Inline & always on (to avoid writes) 2 Global (across entire array) 3 No performance penalty 4 Deduplication AND compression (DB & VM/VDI) 5 Small chunk size (effectiveness + alignment) 6 No trusting hashes (collision = corruption) © 2013 Pure Storage, Inc. | 10
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