Flash Cinematic Techniques Enhancing Animated Shorts and Interactive Storytelling Chris Jackson Focal Press is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK © 2010 ELSEVIER INC. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publisher’s permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions. This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein). 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ISBN: 978-0-240-81261-8 For information on all Focal Press publications visit our website at www.elsevierdirect.com 10 11 12 13 5 4 3 2 1 Printed in the United States of America Contents 2 Introduction ................................................................... vii Chapter 1: Show, Don’t Tell Me a Story 2 Anatomy of a Story ...........................................................2 2 The Story Structure ...........................................................4 2 Make Every Scene Count ..................................................6 2 Show, Don’t Tell ................................................................8 2 Find Your Artistic Direction in Flash ................................12 Chapter 2: Get Into Character 2 Casting the Characters ....................................................18 2 Shaping Up .....................................................................20 2 Adopting Stereotypes .....................................................25 2 Exaggerating Personality .................................................27 2 Assembling the Cast in Flash ..........................................32 Chapter 3: Give Me Space 2 Defining the Space .........................................................60 2 Showing the Space ..........................................................68 2 Illustrating the Space .......................................................79 2 Drawing a Storyboard .....................................................85 2 Building an Animatic in Flash ..........................................87 iii Chapter 4: Direct My Eye 2 Composing the Space .....................................................96 2 Drawing the Line ............................................................99 2 Being Dominant ............................................................106 2 Having Some Depth ......................................................109 2 Focusing Attention .......................................................116 2 Simulating Depth in Flash .............................................119 Chapter 5: Don’t Lose Me 2 Manipulating Time and Space .......................................128 2 Understanding Screen Direction .................................. 130 2 Using the 180-Degree Rule ..........................................131 2 Cutting and Continuity .................................................142 2 Transitioning Scenes ......................................................146 2 Building Transitions in Flash ..........................................149 Chapter 6: Move the Camera 2 Creating New Worlds ...................................................160 2 Panning the Camera .....................................................167 2 Zooming .......................................................................172 2 Tracking Camera Movements ........................................174 2 Parallax Scrolling ...........................................................178 2 Simulating Cinematic Effects in Flash ............................186 Chapter 7: Light My World 2 Defining the Light .........................................................192 2 Lighting the Scene ........................................................196 iv Contents 2 Setting the Mood .........................................................197 2 Simulating Lighting Effects in Flash .............................. 200 Chapter 8: Speak to Me 2 Recording Audio ...........................................................220 2 Lip-Syncing Dialog ........................................................223 2 Mixing Sound Effects ....................................................230 2 Exploring Facial Expressions ...........................................235 2 Posing Your Character ..................................................241 Chapter 9: Interact with Me 2 Interactivity in Flash .....................................................246 2 Controlling Camera Movements ...................................255 2 Directing the Characters ...............................................267 2 Enhancing a Story Using ActionScript ...........................271 Chapter 10: Optimize and Publish 2 Optimizing Graphics .....................................................276 2 Preloading in Flash ........................................................277 2 Using the QuickTime Exporter ......................................278 2 Export ActionScript-Driven Movies ................................281 2 Index ............................................................................285 v Flash Cinematic Techniques Enhancing Animated Shorts and Interactive Storytelling Chris Jackson This page intentionally left blank Introduction This book focuses on the visual design of a Flash movie using cinematic techniques: camera placement, composition, motion, lighting, editing, and sound. These tools not only illustrate what’s going on in a scene, but also advance the story and elevate its emotional impact for the audience. 22What2Is2This2Book2About?22................................................viii 22Who2Is2This2Book2For?22.....................................................viii 22 Book2Structure2and2Layout2Conventions22............................ix 22About2the2Author22...............................................................x 22Acknowledgements22...........................................................xi 22Credits22..............................................................................xi 22 For2Instructors22..................................................................xii What Is This Book About? Flash Cinematic Techniques2maximizes2Flash’s2animation2and2production2 power2to2create2web-based2animated2short2stories,2interactive2graphic2novels2 and2online2commercials.2From2major2film2studios2to2independent2animators,2 Flash2is2employed2to2entertain,2educate,2and2promote2stories2to2their2audiences2 easily2and2effectively.2Written2for2Flash2artists2and2designers,2this2book2provides22 valuable2insights,2timesaving2practical2tips,2and2hands-on2techniques2that22 illustrate2how2to2produce2and2deploy2great2visual2stories2using2Flash.22 Flash Cinematic Techniques2focuses2primarily2on2enhancing2a2visual2story2from2 storyboards2to2the2final2project.2The2first2chapter2lays2the2foundation2to2defining2 a2good2story2and2how2to2visualize2its2structure.2Each2chapter2that2follows22 examines2visual2design2components2and2translates2cinematography2techniques2 used2in2traditional2filmmaking2into2the2Flash2environment.2Using2Flash2as2the2 authoring2tool2and2the2exercises2outlined2in2this2book,2a2reader2will2be2able2 to2produce2animated2and2interactive2cinematic2stories,2such2as2online2graphic2 novels2and2webisodes.2 The2book2is2designed2to2walk2the2reader2through2project-based2exercises2that2 effectively2use2Flash2to2enhance2their2visual2storytelling2skills.2The2first2section2 explores2visual2components2used2in2stories.2Topics2include2how2space,2line,2color,2 and2movement2can2be2framed2on2the2Flash2Stage2to2communicate2emotion2and2 meaning.2The2second2part2of2the2book2applies2cinematography2techniques2such2 as2camera2movement,2lighting,2and2editing2into2the2Flash2workspace.2 In2addition2to2animation2techniques,2Flash Cinematic Techniques2also2discusses2 adding2interactivity2using2ActionScript2to2enhance2audience2participation.22 The2last2section2of2this2book2discusses2optimization2and2publishing2tips2and2 tricks.2Chapter2exercises2consist2of2practical2applications2as2well2as2experimental2 projects.2Each2exercise2provides2step-by-step2instructions2and2tips2for2the22 reader2to2use2in2conceptualizing2and2visualizing2creative2solutions2to2their22 own2Flash2projects. Who Is This Book For? The2book2explores2animation2and2interactive2concepts2and2techniques2for2 designing2great2visual2stories2in2Flash.2The2technical2focus2of2this2book2is2on2the2 art2direction2and2use2of2traditional2cinematography2techniques2when2building2 animated2and2interactive2short2stories2in2Flash.2Although2the2book2covers2the2 basics2in2developing2a2story,2it2is2assumed2that2the2reader2already2has2a2good2 story2in2mind2to2“show.”2The2visual2storytelling2techniques2discussed2can2be2 applied2to2entertainment,2advertising2(branding),2and2educational2applications.2 viii2 Introduction