Financial Communications: Information Processing, Media Integration, and Ethical Considerations

237 Pages·2013·1.153 MB·English

by  Shih-Lun Alex Wang (auth.)

FINANCIAL COMMUNICATIONS
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Financial Communications
Information Processing,
Media Integration, and
Ethical Considerations
Shih-Lun Alex Wang
FINANCIAL COMMUNICATIONS
Copyright © Shih-Lun Alex Wang, 2013.
Softcover reprint of the hardcover 1st edition 2013 978-1-137-35480-8
All rights reserved.
First published in 2013 by
PALGRAVE MACMILLAN®
in the United States—a division of St. Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
Where this book is distributed in the UK, Europe and the rest of the world,
this is by Palgrave Macmillan, a division of Macmillan Publishers Limited,
registered in England, company number 785998, of Houndmills,
Basingstoke, Hampshire RG21 6XS.
Palgrave Macmillan is the global academic imprint of the above companies
and has companies and representatives throughout the world.
Palgrave® and Macmillan® are registered trademarks in the United States,
the United Kingdom, Europe and other countries.
ISBN 978-1-349-47001-3 ISBN 978-1-137-35187-6 (eBook)
DOI 10.1057/9781137351876
Library of Congress Cataloging-in-Publication Data
Wang, Shih-Lun Alex, 1972–
Financial communications : information processing, media integration,
and ethical considerations / Shih-Lun Alex Wang.
pages cm
Includes bibliographical references.
1. Financial services industry—Communication systems.
2. Financial services industry—Information services.
3. Financial disclosure. I. Title.
HG151.5.W36 2013
332.101(cid:2)4—dc23 2013025007
A catalogue record of the book is available from the British Library.
Design by Newgen Knowledge Works (P) Ltd., Chennai, India.
First edition: December 2013
10 9 8 7 6 5 4 3 2 1
I would like to dedicate this book to my mother, Bee Hui Yang,
my father, Han Ching Wang, my grandmother, Sue Jen Lin, and
my grandfather, Zhào G Wang
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Contents
List of Illustrations ix
Chapter 1
Information-processing Model of Financial Communication 1
Chapter 2
Financial Ability, Socialization, and Communication 21
Chapter 3
Consumer Motivation and Financial Communication 43
Chapter 4
Opportunity and Financial Communication 63
Chapter 5
Media Integration of Financial Communications 79
Chapter 6
Digital Media and Financial Communication 97
Chapter 7
Financial Communication and Corporate Social
Responsibility Practice 119
Chapter 8
Financial Disclosure and Communication 139
Chapter 9
The Future of Financial Communication 163
References 189
List of Previous Publications 221
Index 225
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Illustrations
Figures
1.1 The Conceptual Model 3
2.1 Links among Financial Knowledge, Ability, and Literacy 22
2.2 Personality Types and Risk Tolerance 34
3.1 Motivation to Process Financial Communications 46
3.2 Example of Motivation to Process a Financial
Communication 47
5.1 The Effects of Ability, Motivation, and Opportunity on
Processing Financial Communications 90
9.1 The Relationships among Policymakers,
Financial Marketers, and Consumers 164
9.2 The Integrated Model 165
Tables
1.1 Building Positive Assessments of Financial
Communications 14
5.1 Message Strategies based on Ability, Motivation,
and Opportunity 92
6.1 Mobile Payment Acceptance among College Students
and Older Consumers 114
6.2 Positive and Negative Implications of Various Modes
of Digital Media 115
8.1 Enhancing Financial Disclosures Based on Gender,
Age, and Experience 157
8.2 Factors for Effectiveness of Financial Disclosures 162
9.1 Correlating KPIs and Engagement Factors 177