FUEL FOR THE MOTORING LIFESTYLE FAll 2010 $3.95 U.S.a. | Canada Inside SALUTING THE UNION JACK IN vANCOUvEr IS IT A SIN TO rESTOrE AN OrIGINAL? POrTLANd: THE CITY THAT TIME FOrGOT the real Mad Men 3254# timreP IW ,eekuawliM DIAP egaTSoP .S.u DTS TRSRP Publisher’s letter Authentic Tires A wOrd FrOM McKEEL eDITorIAl sTAFF Executive Publisher McKEEl HagERTY for your Senior Publishing advisor gREg STROPES associate Publisher JOnaTHan a. STEIn Publishing Consultant ROB SaSS Executive Editor JERRY BURTOn Managing Editor nadInE SCOdEllaRO Classic Investment art director/designer TOdd KRaEMER Copy Editor SHEIla WalSH dETTlOFF Mckeel hagerty Web Editor JaMES RUSSEll and co-driver Angus art Production Manager JOE FERRaRO Forsyth in their 1957 Creative director laURa ROgERS Editorial director dan gRanTHaM Alfa romeo 1900C ss Editorial assistant CHRISTInE BaRdEllInE Zagato at the modern- day version of the PublIshIng sTAFF Mille Miglia open road director of Publishing angElO aCORd Publication Manager danIEllE POISSanT race from brescia to Production Manager lYnn SaROSIK rome and back. Materials Coordinator CHERYl SCHOlz ConTrIbuTors CaRl BOMSTEad, KORY FElKER, KEn gROSS, TOnY HOSSaIn, daVE KInnEY, MaRK PaTRICK, JOHn l. STEIn ADverTIsIng sTAFF national Sales Manager East Coast Sales Office Mille magnifico TOM KREMPEl, 586-558-4502 [email protected] Central Sales Office lISa KOllandER, 952-974-3880 MArk TwAIn once famously said that a man who carries a cat by the tail learns something that he can [email protected] learn in no other way. and so it was with the experience of participating in the Mille Miglia. The sound of West Coast Sales Office MElISSa aUSTIn, 818-225-0466 exhaust notes echoing off the stone walls, the throngs along the way, waiting to catch a glimpse of the [email protected] same machines that their fathers and grandfathers worshipped generations ago. It reminds us that there is no substitute for seeing, hearing and smelling historic race cars doing what they’re supposed to do. nevertheless, I’ll try to do some measure of justice to the experience here (see page 52). In a different vein, the popularity of the aMC cable TV show Mad Men has focused attention on the styles, trends and sensibilities of the early 1960s. It was that brief period of understated design between the crazy fins and jet-inspired flamboyance of the ‘50s and the muscle car era. as most followers of the Questions about our products and show know, the title Mad Men comes from an in-joke in the ad world — Mad is short for “Madison ave- services? Call 800-922-4050. nue,” the epicenter of new York advertising. Who better than to write about marketing the cars from that Questions about the magazine? Call 866-922-9401 or e-mail us era than david E. davis Jr., the dean of automotive journalism and former 1960s “mad man.” at [email protected]. Having recently been immersed in the Hagerty Ford Model a restoration project, we have a keen Change of address? Incorrect address? appreciation for the restorer’s art. However, we also recognize the special place that untouched cars receiving duplicate copies? We want you, as a member, to continue occupy. In this issue, Hagerty media manager Rob Sass focuses on what makes a well-preserved original receiving Hagerty’s magazine. Please send all car so unique and desirable. address changes and duplicate copy information to Hagerty’s Reader Services, In our third feature story, we blow the lid off a little-known fact about one of america’s most charm- P.O. Box 87, Traverse City, MI 49685. ing cities, Portland, Oregon: It’s one of the best old-car cities in the country. Veteran auto journalist Paul © 2010 HagERTY. all rights reserved. duchene takes us on a driving tour (in a ‘56 Pontiac wagon) of his favorite neighborhoods in the Rose Period Tires for all Makes and Models Printed in USa. no part of this magazine City. With so many cars from the ‘30s though the ‘80s on the streets and in regular use, we were may be reproduced without permission. all Free Mount & Balance with the Purchase of Tires & Wheels Together unsolicited submissions, including manu- reminded of the photos of old cars in Cuba; hence the title “Havana on the Pacific.” free scripts, photographs and queries, must be Finally, to mark Hagerty’s entrance into the British Columbia collector car insurance market, we accompanied by adequate return postage Catalog and an addressed return envelope. Submis- recently attended Vancouver’s all British Field Meet. It’s a must-attend event for any Brit-car fan, and our sion implies right to edit and publish. Edito- man in B.C., nigel Matthews, captured it in all its leaky and electrically challenged glory. rial correspondence: Hagerty’s magazine, 30400 Van dyke, Warren, MI 48093. Pub- lisher’s correspondence: publisherhagertys@ hagerty.com. Products and services adver- tised in this issue are not necessarily 1-866-513-5633 endorsed by Hagerty or affiliates. Com- plaints or inquiries should be forwarded directly to the advertiser. all purchases are at www.cokertire.com/hagertys the complete discretion of the consumer. Hagerty’s Magazine | 800-922-4050 3 Contents Contributors HErE’S wHAT’S INSIdE wHO’S IN THE ISSUE 1 1. dAvId E. dAvIS Jr.’S first magazine job was with the billable hours requirement of his legal as advertising director at Road & Track in 1957. profession. Since switching careers, Rob has 18 His car enthusiasm was further expanded when been a frequent contributor to The New York a friend let him drive his 1956 Ferrari 250 gT Times, Sports Car Market Magazine and the TdF regularly during that period. He wrote Chicago Tribune. He is also author of a book on Corvette advertising in the early ’60s, and affordable car collecting, “Ran When Parked.” served as executive vice president and creative 3 director of Campbell-Ewald from 1967 to 1976, 4. PAUL dUCHENE has been an automotive when he married JlK davis and returned to journalist for 40 years. He has written for Car and Driver in new York City. the Chicago Tribune, The New York Times, AutoWeek and Car and Driver, and edited 2 2. NIGEL MATTHEwS has enjoyed a 35-year Sports Car Market Magazine. He is an average 4 career in the automotive industry in Vancouver, motorcycle racer, an enthusiastic alcan 5000 British Columbia, having emigrated from his rallyist and an indifferent restorer who “collects native England in 1975. He is an automotive his mistakes,” as Raymond Milo once said. historian and weekly classic and exotic car columnist for the Canadian Press and contrib- 5. EvAN KLEIN has always craved the smell of utor to a number of magazines and websites. He gasoline and burning rubber. The l.a.-based recently joined Hagerty Insurance as the sales photographer shot our Mad Men cover story and marketing executive for Hagerty Canada. and has contributed to publications like Motor Trend and Corvette Quarterly. “I always look 3. rOb SASS came to the automotive journalism forward to these shoots.” he says. “This time we 5 field in a roundabout manner — when he found shot all over l.a., including some locations right that his old car affliction terminally interfered on the Mad Men set.” features 18 28 32 38 Mad Man vs. All the wonders It’s only havana on Mad Men of britain original once the Pacific ad man extraordinaire The all British Field Many collectors are Welcome to Portland, david E. davis Jr. talks Meet — “The greatest becoming more discrim- Oregon, where the climate about what the advertising Show on British Wheels” inating about when to is moderate and 40- and world was really like in the — celebrates its 25th restore a car and when to 50-year-old cars are early 1960s. anniversary. leave it alone. daily drivers. KlEIn n a EV departments 5 CONTrIbUTOrS 16 YOUr TUrN 56 GEAr GUIdE 6 SHOrT SHIFTS 44 HvA UPdATE 58 AUTOMObILIA 58CHIE13 ASK HAGErTY 50 MArKETwATCH 60 ESSENTIAL COLLECTOr OY RIT14 GrEAT rESOUrCES 52 ExPErIENCE 62 rEArvIEw MIrrOr R 4 Hagerty’s Magazine | HagERTY.COM 1 3 5 sshhoorrtt sshhiiffttss bloomington gold 2 4 R ★ ‘‘ Even consumables like tires, headlights and hoses were original. It was simply an irreplaceable car.” An early third-generation “rip van winkle” Corvette draws a crowd at bloomington gold thanks to its barn-find condition (left); judges scrutinize a ‘67 Camaro, which went on to win a ZZenith award. survivors all blooMIngTon golD has been synonymous cars that are essentially nOS “in the wrapper” with Corvettes since its inception in the 1970s. time capsules. among the most captivating was Ironically, it’s no longer in Bloomington, Illinois, a 1965 Shelby gT 350 still on its plain but correct nor is it just about Corvettes anymore. Three steel wheels —100 percent of the finishes, exterior, years ago, unrestored car visionary and Bloom- interior and chassis were factory original. Even ington gold CEO david Burroughs extended consumables like tires, headlights and hoses were the SURVIVOR® concept to all makes of cars. original. It was simply an irreplaceable car. like all of Bloomington gold’s Corvette certifica- Because they were so rust prone, an unre- tion levels, the cars aren’t competing against stored Porsche 356 is equally rare, but Robert each other, but rather against a standard of Tenges of Milwaukee, Wisconsin, brought a lovely preservation. In theory, all 75 cars on the field 1964 356C coupe. aside from a few careful touch- could have qualified for the highest award (the ups, its original Stuttgart-applied Sky Blue paint zzenith®), although in actuality only 13 did. was all present and gleaming even after 45 years. zzenith cars must be at least 40 years old, In just its second year, the number of entries remain at least 90 percent unrestored and approxi- increased by 50 percent and registration was mate a nearly new appearance. Total interior, full three months before the event. next year’s exterior and chassis refinishing; replacement; dam- SURVIVOR event is scheduled for June 26, 2011, age and deterioration cannot exceed 10 percent again at the Pheasant Run Resort in St. Charles, A remarkably original ‘65 shelby gT 350 and from factory. The result is that both judges and Illinois. Registration opens on February 11, 2011, a ‘59 elva Courier are judged for the ZZenith spectators are treated to the sight of numerous and is expected to fill up quickly. award for unrestored cars. 6 Hagerty’s Magazine | HagERTY.COM + 1 3 5 EvENTS The Best short shifts events 2 4 R Insurance Plan for your Battery. STrEET rOd NATIONALS NOrTH PLUS september 10–12, kalamazoo, The World’s Most Advanced Michigan, County Fairgrounds Battery Chargers! Ca r l is l e nsra-usa.com This members-only event is open to Battery Tender® – fully automatic, i m p o rt vehicles manufactured before the 1980 multi-stage, constant current, micro & K it ★ model year. Hundreds of modified and chip “smart” chargers – apply and personalized street-legal performance hold peak charge, then maintain N at i o N a l s cars and trucks are expected. it at optimum fl oat voltage. 33rd ANNUAL FALL JEFFErSON In a world packed with high-end auctions and 10 september 24–26, Jefferson County Year (Above) A mid 1960s concours, the Carlisle Import & Kit nationals Warranty Fairgrounds, Jefferson, wisconsin Austin healey sprite in Carlisle, Pennsylvania, offers a refresh- madisonclassics.com was among the hun- ing change. This year’s event combined a dreds of cars on hand One of the Midwest’s largest collector great foreign car flea market and a venue for the Carlisle Import car events, with show cars, over 3,100 o&f kTirti unmaptiho nsaplist;fi are rso w fhoisrt moruial tnip Hlea rcoluldb Pgaacteh edreinsgcrsi bweitsh a ws h“atht ek ipt rcea-r swap spaces and 1,100 cars for sale. BTPelauntstdeerry® 5BTe Yanettdaeerr ryW®aJrurnainotry stand ready for their mier show for the kit car industry.” new kits, FALL CArLISLE COLLECTOr CAr close-up at Carlisle. older kit cars, rare bits and key celebrities SwAP MEET ANd COrrAL Visit your local retailer or call like Bruce Meyers of Meyers Manx fame were september 29–october 3, 877-456-7901 several reasons not to miss Carlisle, held Carlisle, Pennsylvania www.batterytender.com every May at the Carlisle Fairgrounds. It also carsatcarlisle.com doesn’t hurt to see rarities like a two-stroke Signifi cantly Extends Battery Life! Since its 1974 debut, Fall Carlisle auto Union, Citroën Méhari and a V-8 TR4 — has grown into one of the premier and have a chance to scour the fields for that old-car events in the U.S., with more n n a. STEIrvaisriet hpaagrte. rFtoy.rc ommo/reIm cpoovretrsaCgaer laisnled. pThhoet 2o0s1, 1 tfohar nsa 2le,0 i0n0 t vheeh cicalre cso orfr aall,l pdleussc 1ri0p2t ions a aTHCarlisle Import & Kit nationals is scheduled acres filled with swap meet vendors. n Ofor May 20–22. J 2010 AACA EASTErN rEGIONAL FALL MEET october 6–9, hershey, Pennsylvania Ba r r i e hersheyaaca.org/fallmeet.html au to m ot i v e In October, all roads lead to Hershey. It’s the big one. Since 1955, car F l e a m a r K e t collectors from all over the world have been making the trek to the eastern Canada’s largest automotive flea market offers Pennsylvania town. It’s the swap everything from collectibles and classic cars to meet of swap meets. All told, there those hard-to-find car parts. as the locals say, “If are over 9,000 flea market vendors, you can’t find it here, you can’t find it anywhere.” more than 1,000 car corral spaces and The Spring Barrie automotive Flea Market is approximately 1,500 show cars. held over four days in early June at Burl’s Creek Family Event Park in Oro, Ontario. about 50 ★ POMONA SwAP MEET miles north of Toronto, it’s a car lover’s dream, october 16, Pomona, California with thousands of vendors on hand, a car sales pomonaswapmeet.com corral, Sunday auto auction and a show & shine. Looking for a rust-free California car? The park provides a beautiful venue and park- ing is ample and free. The 40th anniversary Fall aRlT (2)Tbhite o Cf aenvaedryiathni nvger fsoior nt hoef choelrleshcteoyr .o Tffheersse a s leitrtvleic e TChoea sPto’sm laorgneas stw —ap is m heeeldt —sev tehne tWimeesst Barrie automotive Flea Market is Sept. 9–12. For nn station air dispensers (left, top) are among many a year. With over 3,000 swap spaces more information, visit burlscreek.com. glEtreasures to be found at barrie, ontario (bottom). plus thousands of collector cars for sale, Pomona attracts a diverse and international audience. 8 Hagerty’s Magazine | HagERTY.COM Passport Transport - The First & Final Name in Enclosed Auto Transport 1 3 5 short shifts news 2 4 R ta l e s wo rt h r e a d i N G auCtioN hiGhliGhts sPorTIng ClAssICs oF MonACo RM auctions’ inaugural Sporting Classics of Monaco event held at the grimaldi Forum in May was a resounding success, matching the previous highest dollar single-day collector car auction in history. Of the 105 pre- and post-war motor cars, 88 changed hands, with five fetching prices in excess of $2 million, along with setting two new world records. Visit rmauctions.com for complete Monaco auction results. Total Sales: $45.1 million n (2) High Sale: 1962 Ferrari 400 Superamerica Cabriolet H g aU Pininfarina SWB, $3,799,600 OE V Percentage Sold: 86% J nS O Cars on Vinyl: 500 Superb Record Covers Dedicated to the Automobile CTI U a Those of us from the vinyl age can no doubt recall a few Beach Boys or Jan & dean M lPs featuring hot street rods or Sting Rays. But there are hundreds more that you‘ve all/R B probably never seen before. The recipe for this fascinating gem of a picture book KIM n is simple: 500 album covers, each and every one featuring artists and cars, often in O R humorous juxtapositions. Presented in an lP-sized square format, the book is hard to put down. Its compelling mix of the famous and the obscure makes it irresistible. MeCuM’s orIgInAl sPrIng ClAssIC AuCTIon $27.95. available from motorbooks.com. Mecum auction sold more than 1,000 vehicles at its 23rd annual Original Spring Classic auction in May, held in Indianapolis, where the company offered an Motorcycle Survivor: Tips and Tales eclectic mix of classic muscle, race cars, trucks and in the Unrestored Realm even tractors. Complete results are available to Mecum Seeing wolf spiders eat their young on TV, we can’t Infonet members, which is free to join at mecum.com. help but feel a tad revolted. But why should we? Total Sales: $41 million Behavior in the collector car world is not much bet- High Sale: 1963 Harley J. Earl Corvette, $925,000 ter after a half century of cannibalizing original cars Percentage Sold: 66% for fun and profit. Following 2008’s Survivor: The Unrestored Collector Car, Kris Palmer’s new motor- First Class Transportation for Your Prized Vehicle cycle tome suggests that “patina is forever” with motorcycles as well. The book traces the experiences nS O Whether your prized possession is your daily driver, a vintage classic, a 60’s muscle car, or a modern exotic you of 13 enthusiasts who love and ride the holy grails of CTI U collectordom — totally original and unrestored bikes. UM a can depend on Passport Transport to give you the premium service it deserves. Passport has been delivering $30. available from enthusiastbooks.com. MEC vehicles for over 40 years, has an experienced fleet of drivers and the best equipment in the industry. N s r a F r e e sa F e t y C h eC K Our Transporters Feature: The national Street Rod association encourages its members to drive their specialty • Fully enclosed trailers to protect against road hazards and the weather vehicles on the streets and highways — safely. For years, the nSRa has conducted a • Lift gates for horizontal loading to eliminate any torque stresses to the vehicle free voluntary vehicle safety inspection program for members and non-members alike • Soft tie wheel straps that allow natural movement during transit at nSRa events. “The nSRa has made over 330,000 inspections to date,” says dick • Air-ride suspension to eliminate shock to your vehicle Confer, head of the nSRa’s Michigan Safety Team. “We also go to local car shows and cruise nights when we can. any 1980 model year or older car is eligible.” The inspec- • Real-Time GPS Tracking by Blackline GPS so you know where your BIStions are free, take only a few minutes and are well worth it in peace of mind. For more vehicle is anytime. (Includes online tracking interface and mobile applications CORinformation, contact the nSRa at 901-452-4030 or visit nsra-usa.com. for Blackberry and iPhone) For more information on Blackline GPS products and services, visit www.BlacklineGPS.com www.PassportTransport.com • 1.800.325.4267 10 Hagerty’s Magazine | HagERTY.COM 1 3 5 ask hagerty short shifts hagert y news 888-310-8020, OPTION 3 2 4 R ConneCTIng kIDs wITh CArs ClAssIC CAr TAlk dog-and-pony show whAT shoulD It’s been a busy year for Hagerty’s Hagerty is pleased to announce “survivor” untouched since new, or a nice You DrIve? Operation Ignite! youth program. Much “Hagerty’s Inside Classic Cars,” car well kept and maintained with periodic What’s your real of the activity has been with the youth america’s only national radio refreshes, such as a repainted frontal area. aaureto ymouo taiv Peo prescrshoen a? aY WIllETTjpuadrgticinipga pterodg irna 1m1, cwohniccho uhrass a anldre sahdoyw s pcarorsg. rTahme dliveed,i chaotuerd-l oton gc otalllekc tor Can two large canines and one ’65 Mustang peacefully coexist? Q I recently imported my 1965 4.2 or Corvette guy? do ndSfrom Florida to Vancouver. Hagerty’s youth show is broadcast on The E-Type Jag to the U.S. from the U.K. you prefer power or lIjudges will be active again this fall, with american Talk Radio network Q I have a 1965 Mustang Fastback that I am A Although there are any number of car advice seems to be conflicting on whether finesse? do you lean appearances at the Fairfield Concours d’Elegance, Pasadena art Center Car from 4–5 p.m. EST (1–2 p.m. going to be bringing home soon. I also covers on the market, none of them are lead substitute is needed for the XK engine. British, german or Classic and the Hilton Head Concours d’Elegance. For information about past PST) Sunday, with a rebroadcast have two large dogs that are quite territorial and intended to protect a vehicle against large Can you recommend which fuel and additive american? not sure? and future Operation Ignite! youth judging, go to hagerty.com/operationignite. from 11 p.m.–12 a.m. EST don’t like anything taking over their space in the animals with sharp teeth and claws. In fact, we (if necessary) I should use? Find out with Hagerty’s (8–9 p.m. PST) on Radio garage. are there any car covers made out of a routinely recommend that animals be kept new CarMatch america stations. Each episode lesser-strength Kevlar or something like that? I away from collector vehicles. It would probably A You have a very high-performance application. go to where The hAg Are You? will feature leaders in the hobby love my dogs and I love my car. be best to find an alternate storage location for automobile. Unless you know for sure www.hagerty.com/ If you’ve been somewhere exciting discussing everything from car your Mustang or to relocate the dogs. the engine has been rebuilt with hardened carmatch, answer the with your Hagerty Bag, share it values to maintenance tips. valves and valve seats installed, I’d go ahead questions and you’ll with us. Send photos to hagbag@ go to hagertyradio.com for Q I purchased a car that is pretty pristine and use lead substitute, available at most car find a car that we think hagerty.com and you’ll be entered more information. on the inside but has some road rash parts stores. Add according to the instructions might suit you perfectly. under the bra. I am considering having it prior to filling a relatively empty tank, and fill in a competition to pick quarterly repaired. Will that impact the value later on? up with the highest octane fuel available. winners and the top submissions of the year. The competition and A It might impact the value a tad, but tahree rYeosut ?o”f tehnet r“ieWs hmearey bthee s Heeang at bhiallg Cehrtays eb awga sa ts pthoett esdan wtait hC lhaius s MagES MagES whether it’s “up” or “down” would hageSretny.dco ymou. rT qo useeset imonosr eto c aosnkchiaegrgeert yq@uestions hagerty.com/bags. house in north Pole, Alaska! gETTY I gETTY Iebnutyierer’lsy vdieewpe onfd w uhpeothne trh hee p wroasnpteedct iav e and answers, go to hagerty.com/concierge. Our Stock? Hand picked and show ready Classic, Muscle and Exotic cars Territory? USA, Canada and the world Delivery? Free, Enclosed and Door-TO-Door Are We Enthusiasts? No, we’re fanatics. Nice Guys? Ask our 3000 customers. 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widely available. One problem unique to collector ST-9000 SUPERTWIN TWO CAR LIFT cars is that they sit for long periods. Two Cars. One Lift. Perfect for Car Collectors with Limited Space STANDARD Unless connected to a float charger, Ever dreamed of having a mezzanine that would move up and down batteries gradually drain, which, in your garage? We’ve turned that dream into reality. The SuperTwin FEATURES according to Brian Turk of axion is perfect for doubling the space of your two car garage. • One pair 36” Aluminum Ramps Power Battery, isn’t good for the • 220 V Power • Roller Bearing Pulleys 55 health or life of the battery. • Outside Slider Design dolores lane of antique auto • 16 Anchor Bolts Battery says that virtually any float • Cylinder Vent to Tank Line Star Warranty charger can be used with a lead acid • Single Point Release battery, but they won’t all work with Antique Auto all agM batteries. 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Send photos of your unrestored car, truck, motorcycle or 1972 squire tractor, along with a short description, ss100 to photoshagertys@ hagerty.com and you might see it featured on Fifteen years ago, north Carolina these pages. resident Chuck Blethen finally found the car of his dreams — a 1937 Jaguar SS100. Priced at $65,000 and 1958 Corvette needing considerable work, it was not for the faint of heart and Blethen When one Corvette takes two truckloads under standably passed. However, and three trailerloads to bring home, one day he searched “SS100” online you know you’ve got a project on your and discovered an owners’ group hands. That’s exactly how alex Simeneta’s devoted to the Squire SS100, a restoration odyssey began, completed five Ford-powered Italian copy of years later with this stunning metallic red Jaguar’s enduring classic. Eventually head-turner valued at $125,000. Reportedly he adopted the eighth Squire built crashed in 1960, it had not been on the 1969 Chevrolet C10 Fleetside after its discovery in a farmer’s field. road since, and previous owners had Eight years later, Blethen couldn’t collected dozens of hard-to-find original When he was 7 years old, Patrick Rhea, of new albany, Mississippi, already knew what his be happier with the result — a parts to make the eventual restoration favorite vehicle was: his great-grandfather’s new 1969 Chevy Fleetside truck. It has remained healthy Ford 289 V-8–powered authentic. Outfitted with a replacement V-8 in the family ever since, with Rhea finally taking ownership in 2006 and undertaking a two- machine that he reports is amazingly and an automatic overdrive transmission, and-a-half-year, nut-and-bolt restoration. Once again resplendent in Miami Blue and white fun to drive in the nearby Blue Ridge the Corvette is now totally usable, and the paint with a Royal Blue interior, the six-cylinder, radio-delete pickup has less than 26,000 Mountains. “It’s a magnificent georgia resident credits engineer friend total miles and is now a show winner worth a lot more than its pre-restoration $500 value. treasure,” he says. Tommy garner and restorer Stephen Reems with helping complete an enormous puzzle. Price range for a 1969 chevroleT fleeTside Truck: $850–$21,0001 Price range for a 1972 squire ss100: $15,000–$25,000 1929 ameriCaN laFraNCe metropolitaN Fire truCK Browsing the Internet at the South Ogden, Utah, fire station in 1931 model a paNel delivery truCK 1999, Ron lucero found this 1929 american laFrance Metropoli- tan fire truck. Built in Elmira, new York, just two years after lind- When Jim Rupp helped a friend pull this Model a Panel delivery Truck out of a Cheboygan, bergh flew the atlantic, the pumper had spent its entire career in Michigan, field in late summer 1973, little did he know that nearly 40 years later that truck would Memphis, Texas, before being put out to pasture. lucero bought become an essential part of his life. But that’s exactly what happened as the truck changed hands it and started the daunting 10-year challenge of restoring it in his several times before returning to Jim and his brother Tom in 2006. after completing a total garage. He dedicated the truck to the South Ogden Fire depart- restoration over three years, they now drive it frequently to cruises, shows and even schools, ment and makes it available for displays, shows and tours. where every kid wants to climb aboard. “I’ve never seen anybody who didn’t like it,” Jim says. Price range for a 1958 corveTTe: Price range for a 1929 aMerican lafrance Price range for a 1931 ford Model a Panel Truck: $1,000–$24,5001 $28,900–$142,0002 MeTroPoliTan fire Truck: $4,000–$45,000 16 Hagerty’s Magazine | HagERTY.COM 1 Values provided by Old Cars Price Guide. 2 Values provided by Hagerty’s Cars That Matter, May–August 2010. Hagerty’s Magazine | 800-922-4050 17 Mad Man vs. The dean of auToMoTive journalisM and an esTeeMed ad Man in his own righT expounds on whaT adverTising was really like in The early 1960 . s MAd MEn BY daVId E. daVIS, JR. >> PHOTOgRaPHY BY EVan KlEIn A 1962 Cadillac Coupe de ville at the los Angeles Center studios. The exterior of the building serves as the backdrop for the outside of the sterling Cooper advertising agency in the Mad Men Tv series.
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