EXHIBIT J SMG'S RESPONSE TO CPD'S REQUEST FOR PROPOSAL (attached in separate binder) Exhibit J I 0934\00050\1351577. IO DESCRIPTION OF SUBMITTER SECTION 3.A DESCRIPTION OF SUBMITTER • Over the last 35 years, SMG has established a reputation for excellence that has set new standards for its industry. We manage the day-to-day operations of hundreds of facilities not only in a first class manner, but also in the most cost-effective way possible. We do that by bringing decades of experience and a hands-on approach, whether it is our game-day operations crew or our executive team leaders. Because of that approach, we have continually earned the confidence of facility owners, public agencies, sports teams and entertainers from around the world. SECTION 3.A. DESCRIPTION OF SUBMITTER SMG: THE INDUSTRY'S WORLD LEADER IN FACILITY MANAGEMENT SMG has been continuously in business providing operations and management services to arenas, stadiums, convention and conference centers, theaters and performing arts centers, recreational and equestrian facilities and other specialized facilities since 1977. Beginning with our first account, the Mercedes-Benz Superdome, SMG has defined a management philosophy and style that has led to its industry-leading position; 233 facilities with over 5,300 full-time and 36,000 part-time employees worldwide. Our clients include: SMG's corporate offices are located at: > Municipally and publicly-owned facilities 300 Conshohocken State Road West Conshohocken, Pennsylvania, 19428 > Professional sports teams phone:610-729-7900;fax:610-729-1590 web: www.smgworld.com > Collegiate administrations and athletic departments > Privately-owned facilities SMG is a stand-alone company of which American Capital is a major shareholder. SMG operates on an independent basis from American Capital and stands on its own financial merits. ©2012 PROPOSAL FOR MANAGEMENT ANO OPERATION OF SPORTS FACILITIES: SOLDIER FIELO COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 2 3. PROPOSAL: A. DESCRIPTION OF SUBMITTER ( ---. SMG'S SCOPE OF SERVICES responsibility for fulfillment of the management services required, supply all necessary systems and materials SMG is headquartered in West Conshohocken, PA, and needed to operate, supervise, manage and maintain the the company has regional offices located throughout facilities in the most efficient manner possible. the nation. With over 41,000 employees worldwide in addition to sixty five (65) personnel located in our Personnel main headquarters office, SMG can provide support for Chicago Soldier Field that includes: > Provide all personnel necessary to operate and maintain the facilities > Management systems > Recruit, train, supervise and direct all personnel > Operating Systems > Maintain accurate employee records, files and reports > Maintenance Systems > Publish and maintain a business conduct policy > Human Resource Policies and Procedures > Event Booking and Marketing Marketing and Booking > Finance and Accounting > Conduct all marketing efforts including advertising, > Personnel promotion, website maintenance, production of collateral material and participate in trade shows and > Marketing and Booking other industry activities to increase attendance > Administration > Prepare a detailed Marketing Plan for client approval > Customer Service Training > Maintain up-to-date computerized booking system to SMG will provide all management services for the be shared with hospitality partners and stakeholders day-to-day operation of the facilities, as outlined in > Maintain policies and procedures for booking the Request for Proposals. SMG will assume full . • •- & - > Advertisinq Sales > Event Manaqement > Transition P/anninq > Accountinq > Event Solicitation > National Sales Support and Creation > Capital Expenditure > Peripheral Real Estate Planninq > Purchasinq Assistance > Budqet Preparation > FF&E Technical Services > Media and Public Relations > Cash Manaqement > Internal Audit > Food and Beveraqe > Crisis Manaqement > Labor Relations Proqrams > Customized Client > Maintenance Proqrams > Risk Manaqement Reportinq > Manaqement Information > Special Events/Openinqs > Event Bookinq Services > Sponsorship Sales > Customer Service > Marketinq Services Traininq PROPOSAL FOR MANAGEMENT AND OPERATION or SPORTS FACILITIES: SOLDIER FIELD COMPLEX. 2D12 MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: A. DESCRIPTION OF SUBMITTER 3 > Prepare, negotiate sales proposals for solicitation > Pay all operating expense (including expenses arising of events, meetings, conventions, trade shows, from facility management) conferences, banquets and other activities at the > Collect all fees, rents and other revenues resulting facility from the operation and management of the facility > Establish pricing for rents, and facility usage fees > Collect all ticket revenue from shows, utilizing > Prepare and execute facility license agreements appropriate supervision and cost control measures > Prepare monthly sales reports that track lead > Conduct an annual financial audit conversion > Maintain appropriate operating accounts and provide > Market and sell facility advertising/sponsorship copies of all bank statements Financial Services > Prepare all budgets, cash flow projections, financial statements and other similar documents as required > Maintain accurate financial records in accordance with generally accepted accounting principles 1 .' " " ,, ~ l PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 4 3. PROPOSAL: A. DESCRIPTION OF SUBMITTER Administration Maintenance and Operation > Administer, negotiate and enter into any third > Operate and maintain the facilities in a first-class, party service contracts required in the ordinary efficient manner course of business > Prepare and submit an annual Capital Improvement > Ensure compliance with all government statutes, Plan to the client ordinances, laws, rules, regulations, orders and > Coordinate and supervise any capital projects requirements approved by the client > Provide regular activity reports to the Park District > Utilize SMG systems to conduct preventive > Maintain ongoing relationships with various industry maintenance partners, local boards, committees and organizations > Purchase and maintain all necessary supplies, goods, > Institute legal actions or proceedings necessary to fixtures, equipment and other items required for the collect charges, rents or income generated and due normal operation of the facility > Provide security for all events and general security when events are not in progress > Develop and maintain an Emergency Operations Plan Our Commitment to Training SMG has designed its own internal employee training program called k'nekt. The first training program in the r.· k'nekt portfolio is meant for all new hires and temporary employees. It is a cutting edge training video explaining the company's philosophy. Each of SM G's core beliefs are explored in a way that the individual employee understands how he or she is part of the success of the company. Customer Service Training Once employees have been trained in their specific job, they are encouraged to attend the half-day, interactive program further exploring the skills of customer service. A blend of live and virtual facilitator training is tailored specifically for each individual facility. Our employees engage because they see relevancy. We show them how the skills they learn have application in their personal lives as well as their business lives. PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: A. DESCRIPTION OF SUBMITTER 5 SECTION 3.A.2 MAUREEN GINTY Executive Vice President, SMG'S CORPORATE Marketing Services and Human Resources EXECUTIVE STAFF Maureen joined SM G in 1991 as Vice President of Human Resources. She was named Senior Vice The following is a description of our Senior President of Human Resources in 1993. In 1995, Management team located in the SMG headquarters Maureen assumed responsibility for a newly created office. Corporate Communications Department in addition to her responsibility to oversee the Human Resources WES WESTLEY Department. In 1996, her responsibilities were further President and CEO increased to include marketing services. Wes has been SM G's President and CEO since October Maureen is a member of various industry organizations 1994. In the years that Wes has been President, the including IAVM. She is an Executive committee number of facilities managed by the company has member and past chairperson of the hospitality and increased sevenfold. Under his direction, the company tourism management advisory board for the School of was reorganized to focus on stadiums/arenas and Business at the College of Charleston. She has held convention centers as distinct entities. The European memberships in professional organizations, such as Division was established to recognize the special needs the Society for Human Resources Management, The and features of that market. With Wes' direction, World at Work Benefits and Compensation Association, enhanced focus was placed on SM G's Food and the Philadelphia Public Relations Association and Beverage Division, SAVOR and our Theater Network The Forum for Executive Women. Maureen holds a has come to prominence. Bachelor of Arts in Political Science from the University Wes joined SMG in December 1991 as Senior of Delaware. She possesses her SPHR and CCP Vice President and Chief Financial Officer, with designations. A native Philadelphian, she has served on responsibility for the company's financial reporting and various community boards including the Pennsylvania systems, including corporate finance, facility accounting Horticultural Society and the Philadelphia YMCA. and internal audit. Prior to being named President, Before joining SMG, Maureen was Assistant Vice Wes was Executive Vice President of Finance and President with Colonial Penn Group in Philadelphia. Development. In that capacity, he was responsible for: strategic planning; corporate development; analysis and negotiation of new business ventures; acquisitions and capital expenditures; risk management; management information systems; and sales and business development. A native Philadelphian, Wes' background includes an MBA in Finance from Drexel University and a BS in Business Administration/A ccounting from Temple University. He is a Certified Public Accountant. Wes served with the United States Marine Corps in Vietnam. ©2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 6 3. PROPOSAL: A. DESCRIPTION OF SUBMITTER ( , JOHN BURNS Perhaps Doug's greatest accomplishment came in the Executive Vice President and CFO aftermath of Hurricane Katrina, when he oversaw John is responsible for all corporate accounting as well the remarkable rebuilding of the Superdome - a $225 as the Risk Management and Management Information million renovation of the devastated stadium that led Systems Departments of the company. Prior to being to its magical re-opening in September 2006. Thornton named Senior Vice President, John served as SMG's has received numerous honors and awards for his work Controller and was responsible for corporate financial in the industry, including the New Orleans Chamber reporting, including the preparation of monthly financial "Vision of Excellence" Award and "New Orleanian statements, the annual corporate budget, the annual of the Year" by Gambit Newspaper in 2002. He was financial statement certified by independent accountants, named a Sports Business Journal "headliner" in 2006 and monthly cash forecasting reports and various tax returns, received the Dave Dixon Sports Leadership Award from including Partnership Tax Forms.John also serves as the the Louisiana Sports Writers Association in 2007. company's Contract Administrator for all management and subcontractor contracts. A native Philadelphian, JIM MCCUE Senior Vice President, He holds a Bachelor of Science degree in Accounting Live Entertainment Division from Villanova University and is a Certified Public A facility management veteran, Jim comes to SMG from Accountant. Arena Network where he was Senior Vice President. He DOUG THORNTON was integral to the North American launch of"Walking Senior Vice President, Stadiums and Arenas with Dinosaurs, The Live Experience" arena tour, one of the most successful family entertainment tours in As Senior Vice President, Stadiums and Arenas, Doug recent years, winning the Ticketmaster Platinum ticket oversees the SM G's stadiums and arena operations. award in 2008. Prior to that position, he was Senior Vice Based in New Orleans, LA at the Mercedes-Benz President for House of Blues/Denver Market, where Superdome and New Orleans Area, Doug is a proven he supervised all talent buying, marketing, finance, leader in the sports and hospitality sector, spearheading ticketing, sponsorship sales and business development a number of initiatives such as: the City of New Orleans for venues that included: Coors Amphitheatre, Red effort to relocate NBA Hornets to New Orleans in 2002 Rocks Amphitheatre, and Paramount Theatre. Jim has and leading the State of Louisiana's 2009 negotiations also held executive positions at the Rose Garden Arena with the New Orleans Saints. and Palace of Auburn Hills, and has been a Talent Agent The Saints deal is a multi-faceted deal that included $85 for ICM Talent Agency. million in Superdome improvements, development of an adjacent parcel of real estate as an 'Entertainment Plaza' (Champions Square) and a 15-year extension of the Club's lease that will keep them in New Orleans through 2025. PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, ©2012 MCFETRIDGE SPORTS CENTER. AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: A. DESCRIPTION OF SUBMITTER 7 JON PETRUNAK MICHAEL GODOY Vice President, Live Entertainment - Arenas Vice President, Operations In Jon's position as Vice President of Entertainment - Michael is responsible or pre-opening services for new Arenas, he is responsible for providing booking support construction and renovation of existing facilities. He has and services to SM G's Arenas and Theaters.Jon works provided design review and consulted on operational, closely with sports leagues, concert promoters, talent marketing and event requirements during facility agents and tour managers to provide content to SM G's planning, negotiated national contract pricing with many venues. vendors (yielding average savings of 5.4% ), developed pre-opening operations standards for all SMG facilities, Jon is also accountable for maintaining SMGBooking. enhanced intranet website to provide existing facilities com, SM G's premier booking system. Before joining access to national contract pricing and specifications SMG Sports & Entertainment, Jon held many positions and oversight of furniture, fixtures and equipment within the SMG managed Sovereign Center in Reading, (FF&E) procurement (more than $45,000,000). Mike PA including Box Office Manager, Theater Director and has overseen the openings of major facilities across the Director of Booking. United States, including: BOK Center (Tulsa, OK), Joe A graduate ofJ ames Madison University, Jon holds a Robbie (Dolphins) Stadium, (Miami, FL), FedEx Field bachelors degree in Sports Management/Business as (Landover, MD). well as an MBA from Kutztown University. GARY MCANENEY SHAUNA ELVIN Vice President, Finance and Administration Senior Vice President, Human Resources Gary has spent 20 years in the venue management Shauna has worked in the Human Resources field for business. For the past 15 years, Gary has worked more than 20 years, the past 15 of which with SMG. for SMG and in his current capacity he is directly Shauna oversees all employee relations, recruitment, responsible for the financial and accounting functions for benefit and compensation matters for SMG. In addition all SMG facilities. He and his staff are responsible for her department works with each SMG venue on a daily hiring and training all financial personnel. basis to ensure Human Resources best practices are in Gary provides oversight during the budgeting, funding place. The Corporate Human Resources Division is also and month-end processes. Gary also works closely with involved in transitioning employees of newly acquired the facilities in coordinating yearend audits and other facilities as smoothly and seamlessly as possible to SMG. year-end reporting required by the client. Gary also oversees a staff that is responsible for new business proformas and acquisition analysis. PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE
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