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Essentials of Marketing Communications (3rd Edition) PDF

347 Pages·2006·18.49 MB·English
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by Jim Blythe| 2006| 347 pages| 18.49| English

About Essentials of Marketing Communications (3rd Edition)

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Detailed Information

Author:Jim Blythe
Publication Year:2006
ISBN:1405871997
Pages:347
Language:English
File Size:18.49
Format:PDF
Price:FREE
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