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ERIC ED370550: A Theoretical Framework for Diagrams and Information Graphics in Research and Education. PDF

8 Pages·1993·0.29 MB·English
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DOCUMENT RESUME IR 055 003 ED 370 550 Hardin, Pris AUTHOR A Theoretical Framework for Diagrams and Information TITLE Graphics in Research and Education. 93 PUB DATE 8p.; In: Visual Literacy in the Digital Age: Selected NOTE Readings from the Annual Conference of the International Visual Literacy Association (25th, Rochester, New York, October 13-17, 1993); see IR 055 055. Viewpoints (Opinion/Position Papers, Essays, etc.) PUB TYPE Speeches/Conference Papers (150) (120) MF01/PC01 Plus Postage. EDRS PRICE *Diagrams; *Graphic Arts; Graphs; Illustrations; DESCRIPTORS Models; Visual Aids; *Visual Learning; *Visual Literacy Graphic Representation; *Visual Thinking IDENTIFIERS ABSTRACT Information graphics or diagrams are two-dimensional maps of relationships that present information. Creators and interpreters of diagrams need to know what makes some diagrams more effective in communicating information. This paper suggests a theoretical framework for diagram classification to make this possible. This framework consists of two related continua along the x-axis: categories of information structure, ranging from equidistant interval through ordinal to nominal, appear in the upper, horizontal coordinate; and categories of layout and design, ranging from technical through formal to informal, appear along the lower, horizontal coordinate. The definition of equidistant interval/technical array- provides a clear division from the rest of The definitions of ordinal and nominal the horizontal continum categories also yield an explicit break. The formal/informal boundary is not as clearly defined. As a result, the farther a diagram moves to the right along the framework, the more intuitive the decisions become regarding diagram features. From this framework, research questions into graphic literacy could begin by focusing upon the effectiveness of various diagrams based on the type of communication used to convey information. (Contains 14 references.) (JLB) *********************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. *********************************************************************** U.& DEPARTMENT OF EDUCATION Improvement Office ot Educational Research and INFORMATION EDUCATIONAL RESOURCES CENTER (ERIC) reproduced as O This document has been organization received from the person or onomating made to improve 0 Minor Changes nave been rePrOduction quality n INS docu. Pomts of view or opinions staled represent ofircral ment CIO not necesSanbr OE RI position or policy Diagrams A Theoretical Framework for and Information Graphics in Research and Education by Pris Hardin Page Craft 1970 NW Hayes Avenue Corvallis, og 97330 "PERMISSION TO REPRODUCE THIS MATERIAL HAS BEEN GRANTED BY Alice Walker 2 PEST COPY AVAILABLE TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC)." A Theoretical Framework for Diagrams and Information Graphics in Research and Education Pris Hardin Pervasive Graphic Information Objectively, we realize that clarification and understanding only occur in the mind of the In a time labeled the information age, diagram "reader" and not in the diagram. But graphic information abounds. New technolo- diagram users, both creators and interpreters, gies promote easier creation of graphic need to know what makes some diagrams information, old formats einerge with new more effective in fostering clear communica- names, and designers explore fresh ap- tion. This paper suggests first a theoretical proaches to presenting information visually. framework for diagram classification. Then, it Whether we call them information graphics or proposes areas of investigation that should diagrams, two-dimensional maps of relation- lead to more effective communication in some ships present information in classrooms, categories of diagrams. board rooms, promotional displays, news reports, books and on TV screens, computer Where Information Structure monitors and billboards. Meets Graphic Design Good diagrams promote understanding The link between information so well that their design elements are virtually structure and diagram format is the vital transparent. As long as layouts contribute to core of a diagram's reason for being. A classification the communicative power of diagrams, we take them for granted; diagram "readers" system for diagrams should consider both the structure of the information to be dia- seldom mention the diagram itself unless its grammed and diagrammatic format. format or design elements prove to be confus- ing. In How to Create High-impact Business Presentations , Kupsh and Graves (1992) divide Even dictionaries make broad assump- diagrams into two categories: "place" and tions about the effectiveness of diagrams. One "process." By acknowledging information typical definition reads: structure, the authors move in a positive 1. A plan, sketch, drawing or outline, direction The "place" category covers such not necessarily representational, designed divergent schema as maps, floor plans and to demonstrate or explain something or organizational charts. The "process" category clarify the relationship existing between includes information like flow diagrams, and the parts of a whole.... 3. A chart or time lines. In actual practice, the place/ graph. (The American Heritage Dictionary process designations yield broad, sometimes of the English LAnguage . 1970. p 363) overlapping, categoriesis an organizational 'ft Most dictionaries surveyed present chart place or process? Which category 0 definitions asserting that diagrams clarify includes graphs that present information relas4onships and promote understanding. plotted along two or more coordinates? 0 3 three-part continuum running from technical Kupsh and Graves treat diagrams addressing through formal to informal for use in catego- numerical orders, juxtaposed and plotted in a rizing diagram formats and design devices. In separate chapter on graphs. Yet, by definition, Figure 1, the two continua run parallel they are diagrams. categories of information structure appear A complete classification system for along the upper horizontal coordinate and diagrams must accommodate the full range of categories of layout and design along the schematics; place, process and static numeri- lower, horizontal coordinate. The left-most cal plots. In his introduction to Diagraphics, equidistant interval and pair of categories Nigel Holmes (Japan Creators' Association, technical_carry definitions that yield a neatly 1986) addresses the role of numbers in graphs: defined border between them and the remain- "Unexplained numbers are not ing categories to the right. The definitions of information. We mistakenly refer to the ordinal and nominal also yield a clear demar- 'Information Explosion' in the world cation. However, the boundary between today. There is no information explo- formal and informal is more of a continuum. sionit's a numbers explosion, and it Hence a breakdown in neat, enclosed regions falls to designers to turn the numbers into and the introduciion of a less explicit transi- useful information." (Wildbur, 1989, p 57) tion. Vertical placement represents the ex' ...t INFORMATION STRUCTURE Nominal Ordinal Equidistant Interval Most graphs 44:vs 4;az \SSS:SS Scale floor plans r st., 44. s 'as .ra's Informal Formal Technical LAYOUT CHARACTERISTICS along the x-axis. The field Figure 1 - A schema presenting two, correlated continua encompasses all information graphics. to which all the details within a diagrammatic A search of the literature for organiza- array conform to its place on the horizontal tional categories for information stnicture and continJadiagrams with the most homoge- diagram layout yields two continua that may neous treatment of data appear toward the be adapted to fit the need. From statistical top of the field; those with mixed approaches literature comes a continuum of information to information presentation fit into the matrix structure ranging from equidistant interval farther down the image. through ordinal to nominal. From cultural anthropology (Hall, 1959) comes another lEST COPY MAE A brief clarification of how the categories The rules governing design of ordinal/ of terms work together follows. formal diagrams are less explicit than those governing equidistant interval graphs, maps Equidistant Interval/technical Diagrams Equidistant interval data, information VW'S that conforms to diagrammatic arrays, must have a minimum of two coordinates (x, y and sometimes z); these diagrams must conform to constraints of an interval scale (Figure 2). The literature defining accepted procedures is easily identified; violations of the published rules constitute a "wrong" diagram. This is a fundamental trait of Edward Hall's definition of technical norms. That is, we can readily Figure 3 Samples of ordinal/formal diagrams: and drawings. Violations of the rules for ordinal/formal diagrams only occur when a node or entity is placed out of proper se- quence in elation to other nodes or when linkages draw untrue connections between nodes. When readers of ordinal/formal diagrams locate an error in diagram construc- tion, they are able explain how to correct the error. The "formal" designation connotes Figure 2 - Samples of equidistant knowledge that we learn in organized train- ing situationsat home, at school, in our interval/technical diagrams. work place; knowledge for which we can state structural and formatting guidelines. Hierar- identify rules for plotting and presenting such chical charts, flow diagrams and process information as graphs, floor plans and maps. schemata fall into this category Sequential Peter Wildbur (1989, p. 46) cites such a rule information usually translates into an overall when presenting a 19th century graph by directionality in diagram layout. William Playfair that omits 20 years of rel- Diagrammers can agree upon a starting point evant data. Today, he asserts, we would for an ordinal/formal diagram. "hardly accept" the omission. William was not playing fair! Nominal/informal Diagrams Ordinal/formal Diagrams As maps of relationships, nominal/ informal diagrams feature multiple directions Ordinal/formal diagrams display infor- and reveal connections in the form of proxim- mation that has sequential structure along at ity, overlapping and networks or webs. least one coordinate. Ordinal in nature, the Successful placement of nodes and connectors scale of a time line or flow chart along one encodes intensity of relationship and relative continuum may vary from segment to seg- importance. Temporal, sequential factors may ment within the diagram (Figure 3). be present but they apply only to small Categorization of diagram types from ents of the network rather than to an segm equidistant interval/technical through overall, coordinated flow of information ordinal/formal to nominal/informal offers a (Figure 4). Nominal/informal diagrams may broad perspective within which research and be "readable" starting at any of several points discussion of many important details of in the network. Sociograms, cluster diagrams diagrammatic communication can take place. and brainstorming networks typically repre- The many information types and diagram sent nominal information. formats in current use have contributed to imprecise speculation and inappropriate comparisons; understanding the difference between "apples and oranges" and "apples and doorknobs" would avoid some serious errors. With vigorous discussion and some modification, the framework depicted in Figure 1 may evolve into a common ground for more precise investigation of diagramsa powerful communication device. Diagrams as Models of Thought For the moment, consider diagrams that belong in the right half or two-thirds of the proposed schema. The farther the:, INFORMATION STRUCTURE Figure 4 - Samples of nominal/informal diagrams. The rules for constructing such arrays depend upon design devices like grouping, chunking, superimposition and partitioning. Users of nominal/informal diagrams recog- nize incorrect diagram features easily but may find difficulty agreeing on how to correct the LAYOUT CHARACTERISTICS problem; the rules for nominal/informal Figure 5 - The indeterminate edge between diagrams appear to be held intuitively. When formal and informal diagram the diagram is well designed, the message categories. comes across clearly; both creators and users take the format and design devices for diagrammer/interpreter moves to the right ganted. By contrast, weak layouts obscure along Figure l's continuum, the more intui- the information structure leaving interpreters puzzled. Reactions may be srlf-critical, "I tive become the decisions regarding meaning- ful size and placement of nodes. The same is seldom understand diagrams very well." true for the rendering details and graphic Defining Boundaries Between style of connectors. (NOTE: Even in diagrams placed at the far right edge of the continuum, Categories relationships indicated by connectors are The definition of equidistant interval/ either correct or incorrect. This is a fundamen- technical arrays provides a neat, clean divi- tal factor separating diagrams, as statements sion from the rest of the horizontal con- of relationships, from art.) tinuum. Definitions of ordinal and nominal The greater the intuitive contribution, the categories of information also yield an explicit harder it is to make logical, verbal explana- break between the two. The formal/informal tions for diagram layout decisions. At the boundary is, however, clouded (Figure 5). extreme right side of the continuum, cluster diagrams created by brainstormers may their fields. But we expect the language arts commence anywhere on the pae and sprawl teacher to have the special know-how to lopsidedly in any direction that intuition evoke the greatest writing skill from students. directs. But, evidence suggests that there are, Who then shall we look to for the special indeed, commonly held rules guiding these expertise to teach diagramming skills? How intuitive decisions (Hardin, 1981). Advocacy will these teachers learn what diagramming for creating such diagrams as aids to learning, skills to teach or how to teach them? writing and organizing abounds (Buzan, 1974; A circular dilemma emerges. Whether we Hardin, 1983; Rico, 1983). learn from practicing designers or from more The visual or graphic literacy surrounding formal research, we must know more about diagrams deserves further investigation. Is the diagram dynamics in order to improve value of creating ordinal and nominal, free- diagrammatic instruction. With better instruc- layout diagrams limited only to the tion, knowledgeable diagrammers will be diagrammers themselves? Do the rules for available to conduct investigadons to learn layout change when diagrams present infor- how diagrams work! mation to viewers who did not participate in Research quef,H )ns could begin by the creation of the array? Wtat layout and focusing upon the effectiveness of various design devices make free-lay out diagrams design devices in the context of communicat- most meaningful to diagram interpreters? ing various types of information. The under- Designers not only know how to incorpo- lying hypothesis for such research is that rate diagrammatic layout and design devices design format and selected design devices into powerful diagrams, they trust in a visual inform and influence understanding of the literacy for diagrams among viewers. diagram; that diagrammers can avoid disso- . One of the spin-offs from the mass nance between information structure and media is the increased exposure of the layout strategies if they know more about reader and viewer to a variety of sophisti- how these two elements of a diagram interact. cated graphic treatments such as picto- What types of arrows are most effective grams and diagrammatic techniques for various types of information? ...tech- which means that the designer can assume nical label pointers, directional flow in a familiarity with certain forms and organizational charts, descriptions of treatments, a form of graphic literacy, flow paths in process schema, or links in which was not the case even a few years cluster diagams? ago. (Wildbur, p., 1989, p 7) What devices best show linkages in As long as Wildbur's "certain forms and selected information categories? ...prox- treatments" remain the province of designers, imity, framed boxes, linear alignment, diagrams composed by non-designers will lines, arrows? express only their untrained intuition. Does overall thrust of diagram flow Two remedies seem obvious. By investi- communicate a certain type of informa- gating diagrammatic syntax, we can better tion to viewers? What are the messages prepare ourselves and those who come after communicated by differing points of us to communicate information through origin; flows from left to right, diagonal diagrams. Also, we should encourage non- or top to bottom; twisting, bending or designers to produce diagrams frequently on radial paths? the theory that practice will increase skill. We do not expect language arts students to How do changes in layout flow commu- become better writers without practicing and nicate information within a diagram? critiquing writing; we should promote Investigators should not have to look far increased diagram production and critiquing, for tools with which to conduct diagram too. research. While serious studies of diagram Writing across the curriculum is a great effectiveness remain outside of the main ideamath and science teachers should be stream of research, some efforts exist (Hardin, teaching the importance of writing skill in 1983). The advent of computer programs for AN Recent experience with Inspiration,TM a creating diagrams should be one of the versatile software package designed for greatest aids to diagram research. Efforts to brainstorming, organizing and project/ create such software date back to the earliest presentation management, suggests that it programming endeavors. It is hardly surpris- could become a vital tool for the conduct of ing that the first developments were in diagram research. support of equidistant interval/technical diagrams. Gradually, software is emerging Inspiration has already found enthusiastic that ventures into the ordinal/formal and support among educators. The company nominal/informal categories. Whatever the produces a special collection of diagntms and type of information supported by a computer- diagramming ideas contributed by teachers. driven diagram generator, it's effectiveness This publication not only offers a broadly will depend upon the versatility offered to based array of lesson ideas but it exemplifies diagrammers to choose from a broad range of the basic premise of this papera better diagram formats and design devices. understanding of the visual literacy surround- ing diagrams is needed to assure more Arrow styles offer a good example of this powerful communication in the diagrammatic problem. The choice of squared-off, symmetri- arena. Inspiration's adoption in the classroom cal arrows as opposed to swooping, dynamic endorses its suitability as a research tool; it is curved arrows ought to be related to the type relatively easy to learn, offers an increasingly of information the arrow serves. When rigid, broad array of diagrammatic formats and blocky arrows are the only ones available to design devices, and allows for several mana- the diagram designer, they serve poorly in gerial controls that would enable researchers describing node connections involving speed, to adapt it to a research design. fluidity, uncertainty or intermittence. Yet, many diagrams employ the blocky, squared off arrows for poor reasonsthe template only had one kind of arrow or the computer program only makes squared-off arrows. Bibliographic References Diagraphics, Japan Creators' Association, 1986 The American Heritage Dictionary of the English Kupsh, J, & Graves, P. How to create high- Language Ed. William Morris, The Ameri- impact business presentations. NTC Publish- can Heritage Publishing Co, Inc. New ing Group; Lincolnwood IL 1992 York 1970. The Merriam-Webster dictionary, G & C Merriam Buzan, T. Using both sides of your brain. E. P. Co.: New York 1974 Dutton & Co., Inc: NY 1974 Pettersson, Rune Visuals for information: Hall, E.T. The silent language. Doubleday: research and practice. Englewood Cliffs, NJ Garden City, NY 1959 1989 Hardin, P. Straightness in human perception and Rico, G.L. Writing the natural way. J.P. Tarcher, the graphic arts. Unpublished monograph, Inc.: Los Angeles 1983 1977 (Available from P. Hardin, 2970 NW Hayes, Corvallis, OR 97330, USA. The presentation design book: projecting a good image with your desktop computer. Ed. Hardin, P. Investigating visual communica- Margaret Y. Rabl-, Ventana Press: Chapel tion in diagrams. Seeing ourselves Hill, NC 1990 visualization in a social context. Ed. Roberts Braden and Alice Walker, International Inspirationm Inspiration Software, Inc: Visual Literacy Assn. Bloomington, IN Portland, OR 1992 1983 Wildbur, P. Information graphics. a survey of Hardin, P. Learning, Thinking and typographic, diagrammatic, and cartographic COmmunicating Through Diagrams. communication. Van Nostrancl, Inc.: NY Seeing ourselvesvisualization in a social 1989 context. Ed. Roberts Braden and Alice Walker, International Visual Literacy Assn. Bloomington, IN 1983

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