Future of Business and Finance Raymond Opdenakker Carin Cuypers Eff ective Virtual Project Teams A Design Science Approach to Building a Strategic Momentum Future of Business and Finance TheFutureofBusinessandFinancebookseriesfeaturesprofessionalworksaimedat defining,describingandchartingthefuturetrendsinthesefields.Thefocusismainly onstrategicdirections,technologicaladvances,andchallengesandsolutionswhich willaffectthewaywedobusinesstomorrow.Wealsoencouragebookswhichfocus on the future of sustainability and governance. Mainly written by practitioners, consultants and academic thinkers, the books are intended to spark and inform furtherdiscussionsanddevelopments. Moreinformationaboutthisseriesathttp://www.springer.com/series/16360 (cid:129) Raymond Opdenakker Carin Cuypers Effective Virtual Project Teams A Design Science Approach to Building a Strategic Momentum RaymondOpdenakker CarinCuypers BureauLara BureauLara Maastricht,TheNetherlands Maastricht,TheNetherlands ISSN2662-2467 ISSN2662-2475 (electronic) FutureofBusinessandFinance ISBN978-3-030-22227-7 ISBN978-3-030-22228-4 (eBook) https://doi.org/10.1007/978-3-030-22228-4 #SpringerNatureSwitzerlandAG2019 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartofthe materialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation, broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionorinformation storageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodology nowknownorhereafterdeveloped. Theuseofgeneraldescriptivenames,registerednames,trademarks,servicemarks,etc.inthispublication doesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevant protectivelawsandregulationsandthereforefreeforgeneraluse. The publisher, the authors, and the editorsare safeto assume that the adviceand informationin this bookarebelievedtobetrueandaccurateatthedateofpublication.Neitherthepublishernortheauthorsor theeditorsgiveawarranty,expressorimplied,withrespecttothematerialcontainedhereinorforany errorsoromissionsthatmayhavebeenmade.Thepublisherremainsneutralwithregardtojurisdictional claimsinpublishedmapsandinstitutionalaffiliations. ThisSpringerimprintispublishedbytheregisteredcompanySpringerNatureSwitzerlandAG. Theregisteredcompanyaddressis:Gewerbestrasse11,6330Cham,Switzerland To our ‘best man’ ing. Gerard Fritschy (1919–1999) Foreword This book discusses two important and interesting issues. On the one hand, it discusses the development of effective virtual teams and on the other hand a still toolittleusedmanagementresearchstrategy,viz.designscienceresearch. ThebookisbasedonaresearchprojectbyRaymondOpdenakker,onimproving theeffectivenessofvirtualteams.Moreinparticular,theresearchwasinterestedin the effectiveness of research and development teams composed of academic researchers and industrial professionals. The members of these teams were distributedalloverEurope. In co-located teams, the main mode of communication between its members is face-to-face.Indistributedteams,themaincommunicationmodeisviatheInternet, hence the label ‘virtual team’. The limited face-to-face communication in a virtual team poses serious problems for project managers. In the absence of daily communications,thesuccessoftheirprojectheavilydependsonthepersonaldrive and self-control of their team members. Opdenakker used the idea of creating effectiveteamsbyfocusingonactionstodevelopfortheseteamsastrongstrategic momentum.Oncesuchamomentumhasbeendeveloped,thesuccessoftheproject nolongerdependsprimarilyondailycommunicationsbetweentheprojectmanager andhisorherteam. Inacademicmanagementresearch,thedominantresearchparadigmholdsthatthe objectiveofthistypeofresearchistodescribeandexplainthepresent,likeitisinthe motherofallsciences,physics.However,Opdenakker’sprojecthadtheobjectiveto improve the present. Therefore, he chose design science research (DSR) as his research strategy. DSR aims to develop designs for actions, processes, or systems for improving present operations or situations. He discusses this type of research strategy and how he applied it to develop designs for actions to realise effective virtualteams. Thisbookwillprovidemuchinsightforitsintendedaudience,consistingofboth professionals interested in virtual teams and researchers interested in management researchstrategies,aimingtoimprovethepresent. EindhovenUniversityofTechnology JoanvanAken Eindhoven,Netherlands vii Contents 1 IntroductionandFieldProblemConcerningVirtualProject Teams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.2 DesignScience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.3 DesignScienceResearch. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.3.1 DesignPropositions. . . . . . . . . . . . . . . . . . . . . . . . . 4 1.4 DesignScienceResearchCycle. . . . . . . . . . . . . . . . . . . . . . . 5 1.5 FieldProblemsintheDomainofVirtualProjectTeams. . . . . . 7 1.5.1 ChoiceoftheFieldProblem. . . . . . . . . . . . . . . . . . . 7 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 2 StrategicMomentum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 2.1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 2.2 StrategicMomentum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 2.2.1 HistoryoftheConceptofMomentum. . . . . . . . . . . . 19 2.2.2 TheOriginsoftheConceptofMomentum. . . . . . . . . 21 2.2.3 StrategicMomentumintheAcademicManagement Literature. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 2.2.4 StrategicMomentuminVirtualProjectTeams. . . . . . 25 2.2.5 MeasuringStrategicMomentum. . . . . . . . . . . . . . . . 25 2.2.6 ASpecialCaseofMomentum:TeamFlow. . . . . . . . 27 2.3 SolutionConcept. . . . . . . . .. . . . . . . . . . . . .. . . . . . . . . . . . 30 2.4 ResearchQuestions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 3 VirtualProjectTeamsandTheirEffectiveness. . . . . . . . . . . . . . . 39 3.1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 3.2 TeamDefinitions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 3.3 WhatIstheEffectivenessofVirtualTeams?. . . . . . . . . . . . . . 40 3.4 CriticalSuccessFactorsforaVirtualTeam. . . . . . . . . . . . . . . 41 3.4.1 TeamInputs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 3.4.2 TeamProcesses. . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 ix x Contents 3.4.3 TeamOutcomes. . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 3.5 Conclusions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 4 SearchingforMomentuminVirtualProjectTeams. . . . . . . . . . . 59 4.1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 4.2 DeweyCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 4.2.1 ProjectStructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 4.2.2 Within-CaseAnalysis:TheEmergenceandSustaining ofStrategicMomentum. . . . . .. . . . . . . . .. . . . . . . . 62 4.2.3 Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 4.3 GOACase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 4.3.1 ProjectStructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 4.3.2 Within-CaseAnalysis:TheEmergenceandSustaining ofStrategicMomentum. . . . . .. . . . . . . . .. . . . . . . . 72 4.3.3 Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 4.4 PRINTCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81 4.4.1 ProjectStructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . 81 4.4.2 Within-CaseAnalysis:TheEmergenceandSustaining ofStrategicMomentum. . . . . .. . . . . . . . .. . . . . . . . 82 4.4.3 Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 4.5 BerlinCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 4.5.1 ProjectStructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 4.5.2 Within-CaseAnalysis:TheEmergenceandSustaining ofStrategicMomentum. . . . . .. . . . . . . . .. . . . . . . . 94 4.5.3 Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 4.6 ParisCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 4.6.1 ProjectStructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 4.6.2 Within-CaseAnalysis:TheEmergenceandSustaining ofStrategicMomentum. . . . . .. . . . . . . . .. . . . . . . . 106 4.6.3 Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 4.7 LisbonCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116 4.7.1 ProjectStructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . 116 4.7.2 Within-CaseAnalysis:TheEmergenceandSustaining ofStrategicMomentum. . . . . .. . . . . . . . .. . . . . . . . 118 4.7.3 Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129 4.8 JiaozuoCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 4.8.1 ProjectStructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 4.8.2 Within-CaseAnalysis:TheEmergenceandSustaining ofStrategicMomentum. . . . . .. . . . . . . . .. . . . . . . . 131 4.8.3 Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137 4.9 GroningenCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137 4.9.1 ProjectStructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . 138 4.9.2 Within-CaseAnalysis:TheEmergenceandSustaining ofStrategicMomentum. . . . . .. . . . . . . . .. . . . . . . . 138 Contents xi 4.9.3 Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150 4.10 Conclusions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 Reference. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153 5 EmergenceandSustainingofTeamTaskInsight,Empowerment, CollectiveCommitment,andStrategicMomentum. . . . . . . . . . . . 155 5.1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155 5.2 EmergenceandSustainingofStrategicMomentum. . . . . . . . . 156 5.3 PresentationofthePropositions. . . . . . . . . . . . . . . . . . . . . . . 156 5.4 DescriptionoftheProjects. . . . . . . . . . . . . . . . . . . . . . . . . . . 157 5.4.1 BerlinCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157 5.4.2 ParisCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158 5.4.3 LisbonCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 5.4.4 DeweyCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160 5.4.5 PRINTCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161 5.4.6 GOACase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162 5.4.7 GroningenCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 5.4.8 JiaozuoCase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164 5.5 RelationBetweenTeamTaskInsight,Empowerment,and CollectiveCommitment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164 5.5.1 EmergenceofStrategicMomentumattheStartofthe Project. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166 5.5.2 SustainingofStrategicMomentum. . . . . . . . . . . . . . 167 5.6 ConclusionsConcerningtheThirdResearchQuestion. . . . . . . 169 5.7 DesignProposition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169 5.8 EmergenceandSustainingofTeamTaskInsight,Empowerment, andCollectiveCommitment. . . . . . . . . . . . . . . . . . . . . . . . . . 170 5.9 CreationofTeamTaskInsight,Empowerment,andCollective Commitment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171 5.9.1 TeamTaskInsight. . . . . . . . . . . . . . . . . . . . . . . . . . 171 5.9.2 Empowerment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180 5.9.3 CollectiveCommitment. . . . . . . . . . . . . . . . . . . . . . 184 5.10 SustainingTeamTaskInsight,Empowerment,andCollective Commitment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190 5.10.1 TeamTaskInsight. . . . . . . . . . . . . . . . . . . . . . . . . . 190 5.10.2 Empowerment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 5.10.3 CollectiveCommitment. . . . . . . . . . . . . . . . . . . . . . 200 5.11 ConclusionsConcerningtheResearchQuestion. . . . . . . . . . . 205 5.12 DesignProposition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212