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If you purchased this book within the United States or Canada, EDGL you should be aware that it has been imported without ITO IOB A the approval of the Publisher or Author. NL Pearson Global Edition OSullivan_09_1292165596_FirstDraft.indd 1 13/02/17 9:17 AM Economics PrinciPlES, APPlicAtiOnS, And tOOlS ninth EditiOn GlObAl EditiOn Arthur O’Sullivan Lewis and Clark College Steven M. Sheffrin Tulane University Stephen J. 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ISBN 10: 1-292-16559-6 ISBN 13: 978-1-292-16559-2 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library 10 9 8 7 6 5 4 3 2 1 14 13 12 11 10 A01_OSUL5592_09_GE_FM.indd 2 3/17/17 5:48 PM About the Authors Arthur O’SullivAn is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, work- ing with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning teaching awards at both schools. He is the author of the best-selling text- book Urban Economics, currently in its eighth edition, with translations into Russian, Chinese, Korean, and Greek. Professor O’Sullivan’s research explores economic issues concerning urban land use, environmental protection, and public policy. His articles have appeared in many econom- ics journals, including the Journal of Urban Economics, Journal of Environmental Economics and Management, National Tax Journal, Journal of Public Economics, and Journal of Law and Economics. Professor O’Sullivan lives with his family in Portland, Oregon. For recreation, he enjoys hiking, kiteboarding, and squash. StEvEn M. ShEffrin is professor of economics and executive director of the Murphy Institute at Tulane University. Prior to joining Tulane in 2010, he was a faculty member at the University of California, Davis, and served as department chairman of economics and dean of social sciences. He has been a visiting professor at Princeton University, Oxford University, London School of Economics, and Nanyang Technological University, and he has served as a financial economist with the Office of Tax Analysis of the United States Department of the Treasury. He received his B.A. from Wesleyan University and his Ph.D. in economics from the Massachusetts Institute of Technology. Professor Sheffrin is the author of 10 other books and monographs and over 100 articles in the fields of macroeconomics, public finance, and international economics. His most recent books include Rational Expectations (second edition) and Property Taxes and Tax Revolts: The Legacy of Proposition 13 (with Arthur O’Sullivan and Terri Sexton). Professor Sheffrin has taught macroeconomics and public finance at all levels, from gen- eral introduction to principles classes (enrollments of 400) to graduate classes for doctoral students. He is the recipient of the Thomas Mayer Distinguished Teaching Award in economics. He lives with his wife Anjali (also an economist) in New Orleans, Louisiana, and has two daughters who have studied economics. In addition to a passion for current affairs and travel, he plays a tough game of tennis. StEPhEn J. PErEz is a professor of economics and NCAA faculty athletics representative at California State University, Sacramento. After receiving his B.A. in economics at the University of California, San Diego, he was awarded his Ph.D. in economics from the University of California, Davis, in 1994. He taught economics at Virginia Commonwealth University and Washington State University before coming to California State University, Sacramento, in 2001. He teaches mac- roeconomics at all levels as well as econometrics, sports economics, labor economics, and mathematics for economists. Professor Perez’s research explores most macroeconomic topics. In particular, he is inter- ested in evaluating the ability of econometric techniques to discover the truth, issues of causal- ity in macroeconomics, and sports economics. His articles have appeared in many economics journals, including the Journal of Monetary Economics; Econometrics Journal; Economics Letters; Journal of Economic Methodology; Public Finance and Management; Journal of Economics and Business; Oxford Bulletin of Economics and Statistics; Journal of Money, Credit, and Banking; Applied Economics; and Journal of Macroeconomics. 3 A01_OSUL5592_09_GE_FM.indd 3 3/17/17 5:48 PM contents Preface 20 Using Macroeconomics to Make Informed Business Decisions 42 PArt 1 Preview of Coming Attractions: introduction and Key Principles Microeconomics 42 Using Microeconomics to Understand Markets and Predict Changes 42 1 Introduction: What Is Economics? 32 Using Microeconomics to Make Personal and Managerial Decisions 42 What Is Economics? 33 Using Microeconomics to Evaluate Public Positive versus Normative Analysis 34 Policies 43 The Three Key Economic Questions: What, How, * SuMMAry 43 * KEy tErMS 43 and Who? 35 * ExErciSES 44 Economic Models 35 APPEndix: using Graphs and Percentages 45 Economic Analysis and Modern Problems 36 uSinG GrAPhS 45 Economic View of Traffic Congestion 36 cOMPutinG PErcEntAGE chAnGES And uSinG EquAtiOnS 53 Economic View of Poverty in Africa 36 APPlicAtiOn 3 the Perils of Percentages 54 Economic View of the Current World Recession 37 The Economic Way of Thinking 37 2 The Key Principles of Economics 57 Use Assumptions to Simplify 38 Isolate Variables—Ceteris Paribus 38 The Principle of Opportunity Cost 58 Think at the Margin 38 The Cost of College 58 Rational People Respond to Incentives 39 The Cost of Military Spending 59 APPlicAtiOn 1 incentives to buy hybrid vehicles 39 Opportunity Cost and the Production Possibilities Curve 59 Example: London Addresses Its Congestion Problem 40 APPlicAtiOn 1 don’t forget the costs of time and invested funds 61 APPlicAtiOn 2 housing Prices in cuba 40 The Marginal Principle 62 Preview of Coming Attractions: Macroeconomics 41 How Many Movie Sequels? 62 Using Macroeconomics to Understand Why Renting College Facilities 63 Economies Grow 41 Automobile Emissions Standards 64 Using Macroeconomics to Understand Economic Fluctuations 41 Driving Speed and Safety 64 4 A01_OSUL5592_09_GE_FM.indd 4 3/17/17 5:48 PM 5 APPlicAtiOn 2 how fast to Sail? 65 Market Failure and the Role of Government 85 The Principle of Voluntary Exchange 65 Government Enforces the Rules of Exchange 85 Government Can Reduce Economic Exchange and Markets 65 Uncertainty 86 Online Games and Market Exchange 66 APPlicAtiOn 3 Property rights and urban APPlicAtiOn 3 rory Mcilroy and Weed- Slums 87 Wacking 66 * SuMMAry 87 * KEy tErMS 87 The Principle of Diminishing Returns 67 * ExErciSES 88 APPlicAtiOn 4 fertilizer and crop yields 68 4 Demand, Supply, and Market The Real-Nominal Principle 68 Equilibrium 91 The Design of Public Programs 69 The Demand Curve 92 The Value of the Minimum Wage 69 The Individual Demand Curve and the Law APPlicAtiOn 5 repaying Student loans 70 of Demand 92 * SuMMAry 70 * KEy tErMS 71 From Individual Demand to Market Demand 94 * ExErciSES 71 APPlicAtiOn 1 the law of demand for young * ECONOMIC ExPERIMENT 75 Smokers 95 The Supply Curve 95 3 Exchange and Markets 76 The Individual Supply Curve and the Law of Supply 96 Comparative Advantage and Exchange 77 Why Is the Individual Supply Curve Positively Specialization and the Gains from Trade 77 Sloped? 97 Comparative Advantage versus Absolute From Individual Supply to Market Supply 98 Advantage 79 Why Is the Market Supply Curve Positively The Division of Labor and Exchange 79 Sloped? 99 Comparative Advantage and International Trade 80 APPlicAtiOn 2 law of Supply and Woolympics 100 Outsourcing 80 Market Equilibrium: Bringing Demand and Supply Together 100 APPlicAtiOn 1 Absolute disadvantage and comparative Advantage in latvia 81 Excess Demand Causes the Price to Rise 100 Excess Supply Causes the Price to Drop 101 Markets 82 Virtues of Markets 82 APPlicAtiOn 3 Shrinking Wine lakes 102 The Role of Entrepreneurs 83 Market Effects of Changes in Demand 102 Example of the Emergence of Markets: POW Change in Quantity Demanded versus Change in Camps 84 Demand 102 APPlicAtiOn 2 the Market for Meteorites 84 Increases in Demand Shift the Demand Curve 103 A01_OSUL5592_09_GE_FM.indd 5 3/17/17 5:48 PM 6 Decreases in Demand Shift the Demand Curve 105 The Components of GDP 125 A Decrease in Demand Decreases the Equilibrium Putting It All Together: The GDP Equation 128 Price 106 APPlicAtiOn 2 comparing recoveries from APPlicAtiOn 4 chinese demand and Pecan recessions 129 Prices 106 The Income Approach: Measuring a Nation’s Market Effects of Changes in Supply 107 Macroeconomic Activity Using National Income 129 Change in Quantity Supplied versus Change in Supply 107 Measuring National Income 129 Increases in Supply Shift the Supply Curve 107 Measuring National Income through Value Added 130 An Increase in Supply Decreases the Equilibrium Price 109 An Expanded Circular Flow 131 Decreases in Supply Shift the Supply Curve 110 APPlicAtiOn 3 the links between Self-reported happiness and GdP 132 A Decrease in Supply Increases the Equilibrium Price 110 A Closer Examination of Nominal and Real GDP 132 Simultaneous Changes in Demand and Supply 111 Measuring Real versus Nominal GDP 133 APPlicAtiOn 5 the harmattan and the Price of chocolate 113 How to Use the GDP Deflator 134 Predicting and Explaining Market Changes 113 Fluctuations in GDP 135 APPlicAtiOn 6 Why lower drug Prices? 114 GDP as a Measure of Welfare 137 * SuMMAry 114 * KEy tErMS 115 Shortcomings of GDP as a Measure of Welfare 137 * ExErciSES 115 * SuMMAry 138 * KEy tErMS 139 * ECONOMIC ExPERIMENT 119 * ExErciSES 139 6 Unemployment and Inflation 143 PArt 2 the basic concepts in Macroeconomics Examining Unemployment 144 How Is Unemployment Defined and 5 Measuring a Nation’s Production Measured? 144 and Income 120 Alternative Measures of Unemployment and Why They Are Important 146 The “Flip” Sides of Macroeconomic Activity: Who Are the Unemployed? 147 Production and Income 121 APPlicAtiOn 1 declining labor force The Circular Flow of Production and Income 122 Participation 148 APPlicAtiOn 1 using value Added to Measure the true Size of Walmart 123 Categories of Unemployment 149 Types of Unemployment: Cyclical, Frictional, The Production Approach: Measuring a and Structural 149 Nation’s Macroeconomic Activity Using Gross Domestic Product 123 The Natural Rate of Unemployment 150 A01_OSUL5592_09_GE_FM.indd 6 3/17/17 5:48 PM 7 APPlicAtiOn 2 less unemployment insurance, Labor Market Equilibrium and Full More Employment? 151 Employment 170 The Costs of Unemployment 151 Using the Full-Employment Model 171 Taxes and Potential Output 171 APPlicAtiOn 3 Social norms, unemployment, And Perceived happiness 152 Real Business Cycle Theory 172 The Consumer Price Index and the Cost APPlicAtiOn 2 do European Soccer Stars change of Living 153 clubs to reduce their taxes? 174 The CPI versus the Chain Index for GDP 154 APPlicAtiOn 3 Government Policies and Savings rates 175 APPlicAtiOn 4 the introduction of cell Phones and the bias in the cPi 155 Dividing Output among Competing Demands for GDP at Full Employment 175 Problems in Measuring Changes in Prices 155 International Comparisons 176 Inflation 155 Crowding Out in a Closed Economy 176 Historical U.S. Inflation Rates 156 Crowding Out in an Open Economy 178 The Perils of Deflation 157 Crowding In 178 The Costs of Inflation 158 * SuMMAry 179 * KEy tErMS 179 * ExErciSES 179 Anticipated Inflation 158 Unanticipated Inflation 158 8 Why Do Economies Grow? 183 * SuMMAry 159 * KEy tErMS 160 * ExErciSES 160 Economic Growth Rates 184 Measuring Economic Growth 185 PArt 3 Comparing the Growth Rates of Various the Economy in the long run Countries 186 Are Poor Countries Catching Up? 187 7 The Economy at Full APPlicAtiOn 1 Global Warming, rich countries, Employment 163 and Poor countries 188 APPlicAtiOn 2 behavioral incentives in Wage and Price Flexibility and Full development 189 Employment 164 Capital Deepening 189 The Production Function 164 Saving and Investment 190 Wages and the Demand and Supply for Labor 167 How Do Population Growth, Government, and Trade Affect Capital Deepening? 191 Labor Market Equilibrium 168 The Key Role of Technological Progress 193 Changes in Demand and Supply 168 How Do We Measure Technological Progress? 193 APPlicAtiOn 1 the black death and living Standards in Old England 169 Using Growth Accounting 194 A01_OSUL5592_09_GE_FM.indd 7 3/17/17 5:48 PM 8 APPlicAtiOn 3 Sources of Growth in china and Understanding Aggregate Demand 214 india 195 What Is the Aggregate Demand Curve? 214 APPlicAtiOn 4 the End of Growth? 196 The Components of Aggregate Demand 215 What Causes Technological Progress? 196 Why the Aggregate Demand Curve Slopes Downward 215 Research and Development Funding 196 Shifts in the Aggregate Demand Curve 216 Monopolies That Spur Innovation 197 How the Multiplier Makes the Shift Bigger 217 The Scale of the Market 197 Induced Innovations 198 APPlicAtiOn 2 two Approaches to determining the causes of recessions 221 Education, Human Capital, and the Accumulation of Knowledge 198 Understanding Aggregate Supply 221 New Growth Theory 199 The Long-Run Aggregate Supply Curve 221 APPlicAtiOn 5 the role of Political factors in The Short-Run Aggregate Supply Curve 223 Economic Growth 199 Supply Shocks 224 APPlicAtiOn 6 culture, Evolution, and Economic Growth 200 APPlicAtiOn 3 Oil Price declines and the u.S. Economy 225 A Key Governmental Role: Providing the Correct Incentives and Property From the Short Run to the Long Run 226 Rights 200 * SuMMAry 228 * KEy tErMS 228 APPlicAtiOn 7 lack of Property rights hinders * ExErciSES 228 Growth in Peru 201 * SuMMAry 202 * KEy tErMS 202 * ExErciSES 203 10 Fiscal Policy 231 APPEndix: A Model of capital deepening 206 The Role of Fiscal Policy 232 Fiscal Policy and Aggregate Demand 232 PArt 4 The Fiscal Multiplier 233 Economic fluctuations and fiscal Policy The Limits to Stabilization Policy 234 9 Aggregate Demand and Aggregate APPlicAtiOn 1 increasing life Expectancy and Aging Populations Spur costs of Entitlement Supply 211 Programs 236 Sticky Prices and Their Macroeconomic The Federal Budget 237 Consequences 212 Federal Spending 237 Flexible and Sticky Prices 212 Federal Revenues 238 How Demand Determines Output in the Short The Federal Deficit and Fiscal Policy 240 Run 213 Automatic Stabilizers 240 APPlicAtiOn 1 Measuring Price Stickiness in consumer Markets 214 Are Deficits Bad? 241 A01_OSUL5592_09_GE_FM.indd 8 3/17/17 5:48 PM 9 APPlicAtiOn 2 the confucius curve? 242 Exports and Imports 267 Fiscal Policy in U.S. History 242 APPlicAtiOn 4 the locomotive Effect: how foreign demand Affects a country’s Output 269 The Depression Era 242 The Kennedy Administration 242 The Income-Expenditure Model and the Aggregate Demand Curve 270 The Vietnam War Era 243 * SuMMAry 272 * KEy tErMS 272 The Reagan Administration 244 * ExErciSES 272 The Clinton and George W. Bush * ECONOMIC ExPERIMENT 275 Administrations 244 APPEndix: formulas for Equilibrium income and the APPlicAtiOn 3 how Effective was the 2009 Multiplier 276 Stimulus? 245 * SuMMAry 246 * KEy tErMS 247 * ExErciSES 247 12 Investment and Financial Markets 280 11 The Income-Expenditure Model 249 An Investment: A Plunge into the Unknown 281 A Simple Income-Expenditure Model 250 Equilibrium Output 250 APPlicAtiOn 1 Energy Price uncertainty reduces investment Spending 282 Adjusting to Equilibrium Output 251 Evaluating the Future 283 The Consumption Function 253 Understanding Present Value 283 Consumer Spending and Income 253 Changes in the Consumption Function 254 Real and Nominal Interest Rates 285 APPlicAtiOn 1 falling home Prices, the Wealth APPlicAtiOn 2 the value of an Annuity 286 Effect, and decreased consumer Spending 255 Understanding Investment Decisions 287 Equilibrium Output and the Consumption Investment and the Stock Market 288 Function 256 Saving and Investment 257 APPlicAtiOn 3 underwater homeowners and debt forgiveness 290 Understanding the Multiplier 258 How Financial Intermediaries Facilitate APPlicAtiOn 2 Multipliers in Good times and Investment 290 bad 260 When Financial Intermediaries Government Spending and Taxation 260 Malfunction 293 Fiscal Multipliers 260 APPlicAtiOn 4 Securitization: the Good, the bad, Using Fiscal Multipliers 262 and the ugly 294 Understanding Automatic Stabilizers 264 * SuMMAry 295 * KEy tErMS 295 * ExErciSES 296 APPlicAtiOn 3 the broken Window fallacy and Keynesian Economics 265 * ECONOMIC ExPERIMENT 297 A01_OSUL5592_09_GE_FM.indd 9 3/17/17 5:48 PM