Table Of ContentDIGITAL
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Digital Transformation: Accelerating Organizational Intelligence
Print ISSN: 2811-0552
Online ISSN: 2811-0560
Series Editor: Jay Liebowitz (Seton Hall University, USA)
According to a report released by Veritis in 2021 “the global digital transformation market
size is anticipated to reach USD 1009.8 billion by 2025 from USD 469.8 billion in 2020.
The demand for digital transformation services is expected to rise at a Compound Annual
Growth Rate (CAGR) of around 16.5% over the forecast period from 2021 to 2025. The
growing adoption of digital technologies, including Artificial Intelligence (AI), cloud com-
puting, big data, the Internet of Things (IoT), and Machine Learning (ML), is driving the
growth of the digital transformation market.” To be competitive in today’s fast-changing
marketplace, organizations need to apply the “alphabet” of digital transformation.
The focus of the book series is unique and will cover the various perspectives on or-
ganizational digital transformation, namely business & management, technology, legal and
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orl Vol. 2 Digital Transformation Demystified
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m Vol. 1 Digital Transformation for the University of the Future
d fro edited by Jay Liebowitz
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Vol. 3 Doing Well and Doing Good: Human-Centered Digital Transformation
Leadership
by Cheryl Flink, Liora Gross and William Pasmore
More information on this series can be found at https://www.worldscientific.com/series/dtaoi
Digital Transformation
Accelerating Organizational Intelligence
– Volume 2
DIGITAL
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o Dr. Frank Granito
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Institute for Digital Transformation, USA
Published by
World Scientific Publishing Co. Pte. Ltd.
5 Toh Tuck Link, Singapore 596224
USA office: 27 Warren Street, Suite 401-402, Hackensack, NJ 07601
UK office: 57 Shelton Street, Covent Garden, London WC2H 9HE
Library of Congress Cataloging-in-Publication Data
Names: Granito, Frank, author.
Title: Digital transformation demystified / Dr. Frank Granito,
Institute for Digital Transformation, USA.
Description: Hackensack, NJ : World Scientific, [2023] |
Series: Digital transformation: accelerating organizational intelligence ; vol. 2 |
Includes bibliographical references and index.
Identifiers: LCCN 2022024393 | ISBN 9789811260452 (hardcover) |
ISBN 9789811260469 (ebook) | ISBN 9789811260476 (ebook other)
m Subjects: LCSH: Information technology--Management. | Organizational change.
co Classification: LCC HD30.2 .G724 2023 | DDC 658.4/038--dc23/eng/20220603
ntific. LC record available at https://lccn.loc.gov/2022024393
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w. A catalogue record for this book is available from the British Library.
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ed fr Copyright © 2023 by World Scientific Publishing Co. Pte. Ltd.
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nlo All rights reserved. This book, or parts thereof, may not be reproduced in any form or by any means,
w electronic or mechanical, including photocopying, recording or any information storage and retrieval
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For photocopying of material in this volume, please pay a copying fee through the Copyright Clearance
Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, USA. In this case permission to photocopy
is not required from the publisher.
For any available supplementary material, please visit
https://www.worldscientific.com/worldscibooks/10.1142/12969#t=suppl
Desk Editors: Jayanthi Muthuswamy/Thaheera Althaf
Typeset by Stallion Press
Email: enquiries@stallionpress.com
Printed in Singapore
Foreword: The Mystification of
Digital Transformation
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entific. Ia sdteoeopd borne astthag. eW satsa rainngy tohuint ga tI twhea sl aarbgoe uctr otow sda yo fg eoxinpgec ttoa nrte sfoacneaste a natd atlol?ok
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ds I was speaking to New Zealand’s business elite — CEOs, academics,
worl and leaders of tech start-ups — at an event on so-called digital disruption
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w co-hosted by the Auckland University of Technology and the U.S.
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m Embassy.
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d fr And for the first time in my burgeoning speaking career, I was
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o About IT Is About to Change, had come out a couple of years earlier and
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had unwittingly launched me on a speaking career talking about IT trans-
formation. But the organizers of this event thought that my book and the
future it foretold extended beyond the realm of IT and affected, well,
everyone.
That talk was the first time I used the term digital transformation, and
while it’s now bordering on overuse, it was a very new term at the time.
And I had no idea if what I was going to say would make any sense at
all — or whether it would have the impact I was about to predict.
Thankfully, I didn’t have long to wait to find out.
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© 2023 World Scientific Publishing Company
https://doi.org/10.1142/9789811260469_fmatter
A Digitally Transformed Future
By the end of my talk, and for about an hour afterward, I was the number
two trending topic in the entire country of New Zealand. Digital transfor-
mation was a hot topic that people wanted to understand.
But as gratifying as my 15 minutes of fame may have been, it was
what happened that weekend that solidified for me that true and lasting
impact of what our digitally transformed future would hold.
A friend living outside Auckland picked me up to spend the weekend
with her and her husband before my next speaking gig. Offhandedly, she
mentioned that her husband’s best friend would be joining us for dinner.
Excited to share my newfound (albeit temporary) fame, I asked, “What
does he do for a living?”
Her answer that he was a dairy farmer brought my ego back to earth.
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ntifi As we waited for my friend to finish preparing dinner, the inevitable
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ci question popped. “So what do you do for a living, Charlie,” he asked.
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orl Figuring I’d better keep it simple, I responded, “I’m in IT.”
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w. “IT, huh? Mmmhmmm,” he muttered as he scratched his chin.
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w And then he said the words that would change my life. “Yeah, IT. You
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d fr farm of 500 cows with only three people because of it.”
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sors, managed ill cows with an automated tracking system, and even had
an automated milking system that allowed his distributor to pump out the
milk and automatically calculate how much they owed him. “I spend most
of my time traveling around the world on my motor bike,” he told me.
Technology truly was transforming everything about how the world
worked — and it was about far more than IT. I came home from that trip
personally transformed as I realized that digital transformation was not
only real but that it would fundamentally alter almost everything we knew
about how the world worked.
A Mystified World
We changed the name of our organization, which up until that time we had
called The IT Transformation Institute, to The Institute for Digital
vi Digital Transformation Demystified
Transformation, and set out to help the world understand the true ramifi-
cations of what digital transformation meant.
The changes we’ve seen in the 7 years since I gave that talk have justi-
fied much of my excitement and enthusiasm. We have seen the tremen-
dous impact of digital transformation play out on the world stage in ways
that are difficult to capture or enumerate.
But despite this impact, many business leaders — most, even —
remain confused about the true nature of digital transformation. Moreover
and more concerning, they seem unclear about their essential role in lead-
ing their organizations through this tumultuous period of change in which
their very survival is at risk.
There are numerous reasons for this almost schizophrenic disconnect.
On the one hand, consumer technologies have transformed customer
expectations, forcing businesses to adapt and respond. But on the other
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hand, the complexities of the resulting technology stack combined with
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worl Along the way, vendors from across the full spectrum of the technol-
w. ogy stack realized that branding something as an enabler of “digital trans-
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d fro The inevitable result was that the term digital transformation came to
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The Demystification Imperative
The forces that caused me to first utter the term from that stage in
Auckland have not only not abated, they have amplified.
Lying just beneath the ubiquity of this buzzword, the forces continue
to demand that organizations transform themselves from the inside out.
And despite what vendors and the industry might lead you to believe, the
transformation required extends far beyond the technology stack to
include the organization’s culture, its operating processes, and virtually
every facet of how it operates.
The buzz and hype created over the last few years threatens the ability
of leaders to finish what was started years ago.
Foreword: The Mystification of Digital Transformation vii
b4749 Digital Transformation Demystified 6"×9"
Digital transformation remains a strategic imperative for all compa-
nies — and one that is now even more critical than ever before. This fact
means that leaders must break through the hype and demystify this term
once and for all. They must get past the breathless hyperbole and under-
stand what it really means to lead their organization through a continuous
digital transformation process.
The demystification of digital transformation and understanding what
it really means are critical for all leaders. And that’s what this book is
about.
Charles Araujo
Founder, Institute for Digital Transformation
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viii Digital Transformation Demystified
6"×9" b4749 Digital Transformation Demystified
About the Author
Dr. Frank Granito is Chief Scientist at the Institute for
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cie Chief Scientist, Dr. Granito has designed the evaluation
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ww Digital Age. Dr. Granito holds a Doctor of Management
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a Assessment Instrument tailored to IT Service Management implementations.
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© 2023 World Scientific Publishing Company
https://doi.org/10.1142/9789811260469_fmatter
