Digital Ethnography Digital Ethnography Principles and Practice Sarah Pink Heather Horst John Postill Larissa Hjorth Tania Lewis Jo Tacchi SAGE Publications Ltd 1 Oliver’s Yard 55 City Road London EC1Y 1SP SAGE Publications Inc. 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B 1/I 1 Mohan Cooperative Industrial Area Mathura Road New Delhi 110 044 SAGE Publications Asia-Pacific Pte Ltd 3 Church Street #10-04 Samsung Hub Singapore 049483 © Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis and Jo Tacchi 2016 First published 2016 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. Library of Congress Control Number: 2015936011 British Library Cataloguing in Publication data A catalogue record for this book is available fromthe British Library ISBN 978-1-4739-0237-4 ISBN 978-1-4739-0238-1 (pbk) Editor: Jai Seaman Production editor: Ian Antcliff Marketing manager: Sally Ransom Cover design: Shaun Mercier Typeset by: C&M Digitals (P) Ltd, Chennai, India Printed and bound in Great Britain by Ashford Colour Press Ltd Contents List of Figures Author Biographies Acknowledgements 1 Ethnography in a Digital World 2 Researching Experiences 3 Researching Practices 4 Researching Things 5 Researching Relationships 6 Researching Social Worlds 7 Researching Localities 8 Researching Events References Index List of Figures 2.1 The Energy & Digital Living website and its video clips 27 2.2 Pink and Leder Mackley’s work is discussed on the Energy & Digital Living website 28 2.3 Woman talking on her smartphone 31 2.4 The family’s understanding of the iPad as a family device included the cats as users of it 35 2.5 The haptic screen is not only for the human species, as the participants in Hjorth and Richardson’s research found 36 3.1 Digital media in everyday life 47 3.2 Ubiquitous digital media 48 3.3 Fan Fiction genres of participation, Diary Study 2006 51 3.4 Permablitz involving converting lawn into raised beds for growing vegetables 54 4.1 Using digital video re-enactments: A participant’s measure of detergent and her preferred machine setting 70 4.2 Image of the Haiti–Dominican Republic border 73 4.3 Bronte’s portable kit 75 5.1 The mobile located: Hello Kitty entangles the mobile relationship 88 5.2 Girlfriend always present: The screen saver eye 89 5.3 The mobile phone as an intimate object in Jamaica 91 5.4 Mobile, yet still in China 95 6.1 Postill follows the participants in his research online, and writes about this on his blog 113 6.2 ‘Cosplayers’ are inspired by various forms of popular culture 115 6.3 Cosplay is also part of an events culture 116 6.4 Attention to detail in cosplay costumes 117 7.1 As a physical locality, Subang Jaya is a residential neighbourhood near Kuala Lumpur, Malaysia 133 7.2 Online activity, Subang Jaya, Malaysia 133 7.3 Mapping Corporate Capitalism in Silicon Valley 137 7.4 The sea itself, Northern Spain 141 7.5 The Maritime Heritage Centre, Northern Spain 141 8.1 Watching TV with Sushila’s family 154 8.2 Shibuya: Underground Streams 157 8.3 Keitai Mizu (Mobile Water) game 158 8.4 Keitai Mizu players 159