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Dictionary of Marketing Terms PDF

616 Pages·2008·2.49 MB·English
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by Jane Imber, Betsy-Ann Toffler| 2008| 616 pages| 2.49| English

About Dictionary of Marketing Terms

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

Detailed Information

Author:Jane Imber, Betsy-Ann Toffler
Publication Year:2008
ISBN:764139355
Pages:616
Language:English
File Size:2.49
Format:PDF
Price:FREE
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