Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

226 Pages·2013·24.23 MB·English

by  Idris Mootee

Cover image: Sarah Chung
Cover & Book design: Sarah Chung, Idea Couture
This book is printed on acid-free paper.
Copyright © 2013 by Idris Mootee. All rights reserved.
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Published simultaneously in Canada.
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10 9 8 7 6 5 4 3 2 1
To A. Mootee
Thank you, Dad, for believing in me before I did.
And you were always right.

Acknowledgments ix
Foreword Erik Roth x
SCENE 01 There’s No More Business As Usual viii
The Butterfly Effect and Long-Range Planning 12
Applied Design Thinking Is Strategic Innovation 16
Time to Think beyond Crisis Mode 18
Changing Management Paradigms 22
SCENE 02 What Is Design Thinking, Really? 26
Is Design Thinking a Science or an Art? 34
Design Thinking Has Been Oversimplified 38
SCENE 03 Applied Design Thinking in Business
and Strategy 46
Design Thinking to the Rescue 56
We’ve Lost Touch with What’s around Us 58
Every Future Business Leader Needs to Be a Good 60
Design Thinker
The 1 0 Design Thinking Principles That Redefine 62
Business Management

SCENE 04 Introducing the Design Thinking MBA 76
Business Challenge 01: Growth 82
Business Challenge 02: Predictability 94
Business Challenge 03: Change 108
Business Challenge 04: Maintaining Relevance 118
Business Challenge 05: Extreme Competition 126
Business Challenge 06: Standardization 136
Business Challenge 07: Creative Culture 148
Business Challenge 08: Strategy and Organization 156
SCENE 05 Hiring Design Thinkers Is Not Enough;
We Need to Create Design Thinking Companies 188
About the Author 203
Photo Credits 204
Index 205