Design literacy : understanding graphic design PDF
Preview Design literacy : understanding graphic design
Copyright © 2014 by Steven Heller All Rights Reserved. Copyright under Berne Copyright Convention, Universal Copyright Convention, and Pan American Copyright Convention. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the express written consent of the publisher, except in the case of brief excerpts in critical reviews or articles. All inquiries should be addressed to Allworth Press, 307 West 36th Street, 11th Floor, New York, NY 10018. Allworth Press books may be purchased in bulk at special discounts for sales promotion, corporate gifts, fund-raising, or educational purposes. Special editions can also be created to specifications. For details, contact the Special Sales Department, Allworth Press, 307 West 36th Street, 11th Floor, New York, NY 10018 or [email protected]. 17 16 15 14 13 5 4 3 2 1 Published by Allworth Press, an imprint of Skyhorse Publishing, Inc. 307 West 36th Street, 11th Floor, New York, NY 10018. Copublished with the School of Visual Arts Allworth Press® is a registered trademark of Skyhorse Publishing, Inc.®, a Delaware corporation. www.allworth.com Cover and interior design by Anderson Newton Design Page composition/typography by Anderson Newton Design Library of Congress Cataloging-in-Publication Data is available on file. ISBN: 978-1-62153-404-4 eISBN: 978-1-62153413-6 Printed in China DEDICATION James H. Fraser and William Drenttel They will be missed so very much. Contents Acknowledgments Foreword by Rick Poynor Introduction SECTION 1—PERSUASION Propaganda and the Art of Lying Simplicissimus Poster THOMAS THEODORE HEINE Neue Jugend JOHN HEARTFIELD The Peace Symbol Black Power/White Power TOMI UNGERER End Bad Breath SEYMOUR CHWAST, DESIGNER Men with No Lips ROBBIE CONAL SECTION 2—MASS MEDIA Jugend and Simplicissimus PM and AD Picture Magazines of the 1930s Direction PAUL RAND Book Covers EDWARD GOREY Portfolio ALEXEY BRODOVITCH Industrial Design ALVIN LUSTIG Holiday FRANK ZACHARY Vogue ALEXANDER LIBERMAN Scope WILL BURTIN Esquire Eros and Avant Garde HERB LUBALIN Push Pin Graphic SEYMOUR CHWAST, MILTON GLASER, REYNOLD RUFFINS, EDWARD SOREL Evergreen and Ramparts KEN DEARDORF AND DUGALD STERMER East Village Other Zap Comix Culture Tabloids Emigre RUDY VANDERLANS AND ZUZANA LICKO RAW FRANÇOISE MOULY AND ART SPIEGELMAN Beach Culture DAVID CARSON Dell Mapbacks SECTION 3—TYPE Blackletter Bauhaus and the New Typography Type as Agent of Power Peignot A.M. CASSANDRE Cooper Black OSWALD COOPER Homage to Velvet Touch Lettering Hand Lettering JOOST SWARTE Pussy Galore TEAL TRIGGS, LIZ MCQUISTON, AND SIAN COOK Template Gothic BARRY DECK Manson/Mason JONATHAN BARNBROOK Typography for Children Berthold’s 1924 Hebrew Type Catalogue SECTION 4—LANGUAGE Depero: Futurista FORTUNATO DEPERO Lorca: Three Tragedies ALVIN LUSTIG Merle Armitage’s Books MERLE ARMITAGE About U.S. LESTER BEALL, BROWNJOHN CHERMAYEFF GEISMAR, HERB LUBALIN, GENE FEDERICO Ha Ha Ha: He Laughs Best Who Laughs Last LOU DORFSMAN Going Out GENE FEDERICO Man with the Golden Arm SAUL BASS The Area Code (Parenthesis) LADISLAV SUTNAR Modern Paperback Covers Bestseller Book Jackets PAUL BACON Blues Project VICTOR MOSCOSO The Split Fountain Red Best of Jazz PAULA SCHER The Bald Soprano ROBERT MASSIN
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