design factors: the impact of facility aesthetics and layout accessibility on customers' emotions and

126 Pages·2016·2.54 MB·English

F O ULDEN ŞAHİNER D DELSAIGYNO UBFATE HCAATCOVCRIEOSSR:S TAIBHLIE LI NIITMTYEP NAOTCNIT OC ONUFSS TFINOA MCHIOELRTITSEY'L E ALMEOOSBTTBIHOIEENSTS I CASN ADN D
NE
CSI
UG
SN
T F
OA
MC
ET A Master's Thesis
RO
SR
' EMS: T
OH
TE
IO IM
NP
SA
AC
NT
D O by
BF
E F
HA FULDEN ŞAHİNER
AC
VIL
IOIT
RY
A A
L
INEST
TH
E
NE
T
TI
IC
OS
N A
S
INND
H L
OA
TY
EO
LU
LT
O A
BC
BC
IEE
SS
B i l k SIBILITY Interioİrh sAarnc hDioteğcrtDaumerJepuaA ancarnınet k mdB 2a i0Eerlan1kn t6ev n oirtf o Unnmivenertasilt yD esign
e
n
t U
niv
e
r
s
ity
2
0
16

DESIGN FACTORS: THE IMPACT OF FACILITY AESTHETICS AND
LAYOUT ACCESSIBILITY ON CUSTOMERS' EMOTIONS AND
BEHAVIORAL INTENTIONS IN HOTEL LOBBIES

The Graduate School of Economics and Social Sciences
of
İhsan Doğramacı Bilkent University

by

FULDEN ŞAHİNER

In Partial Fulfillment of the Requirements for the Degree of
MASTER OF FINE ARTS

THE DEPARTMENT OF
INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN
İHSAN DOĞRAMACI BİLKENT UNIVERSITY
ANKARA

June 2016

ABSTRACT

DESIGN FACTORS: THE IMPACT OF FACILITY AESTHETICS AND
LAYOUT ACCESSIBILITY ON CUSTOMERS' EMOTIONS AND
BEHAVIORAL INTENTIONS IN HOTEL LOBBIES

Şahiner, Fulden
MFA, Department of Interior Architecture and Environmental Design
Supervisor: Assoc. Prof. Dr. Nilgün Olguntürk
Co-supervisor: Dr. Burçak Altay

June 2016

The aim of the study is to emphasis the effect of physical environment of interior
space on customer's emotions and behavioral intentions at hotel lobbies. Relevant
literature in environmental psychology and marketing was reviewed, and conceptual
scheme was proposed. Facility aesthetics and layout accessibility were based on
servicescape dimensions and categorical dimension approach was used for analyzing
customers' emotions, and behavioral intentions were highlighted for this study. A
field study approach was used in this study and a survey was conducted with 78
customers of Eyüboğlu Hotel, located in Ankara. Multiple regression analyses were
used, and the findings indicated that there is a positive relationship between facility
aesthetics and layout accessibility with positive emotions. Moreover, results proved
that positive emotions and facility aesthetics have positive relationship with
behavioral intentions.

Keywords: Behavioral Intentions, Emotions, Facility Aesthetics, Hotel Lobbies,
Layout Accessibility

iii
ÖZET

TASARIM ÖĞELERİ: OTEL LOBİLERİNDEKİ MEKAN ESTETİĞİNİN VE
YERLEŞİM ERİŞEBİLİRLİĞİNİN MÜŞTERİLERİN DUYGU VE
DAVRANIŞ EĞİLİMLERİ ÜZERİNDEKİ ETKİSİ

Şahiner, Fulden
İç Mimarlık ve Çevre Tasarımı Yüksek Lisans Programı
Tez Yöneticisi: Doç. Dr. Nilgün Olguntürk
İkinci Tez Yöneticisi: Dr. Burçak Altay

Haziran 2016

Bu çalışma iç mimarideki fiziksel çevre unsurlarının otel müşterilerinin duygu ve
davranış eğilimleri üzerindeki etkilerini vurgulamaktadır. Çevre psikolojisi ve
pazarlama ile ilgili araştırılmalar sonucunda kavramsal şema oluşturulmuştur. Bu
çalışmada servis mekanlarında kullanılan tasarım unsurlarında mekan estetiği ve
yerleşim erişilebilirliği esas alınıp, kategorize edilmiş duygu ölçüm metodu
kullanılarak müşterilerin duygu ve davranış eğilimleri üzerindeki etkileri
vurgulanmıştır. Alan araştırması Ankara da yer alan Eyüboğlu Hotel'de 78
müşterinin katılımıyla yapılmıştır. Çoklu regresyon testleri uygulanmış, mekan
estetiğinin ve yerleşim erişebilirliğinin olumlu duyguların artmasında olumlu yönde
etkili olduğu bulunmuştur. Ayrıca olumlu duyguların ve mekan estetiğinin davranış
eğilimleriyle de olumlu yönde etkili olduğu kanıtlanmıştır.

Anahtar Kelimeler: Davranış Eğilimleri, Duygular, Mekan Estetiği, Otel Lobileri,
Yerleşim Erişilebilirliği

iv
ACKNOWLEDGEMENTS

At most I would like to thank my co-supervisor Dr. Burçak Altay for her guidance,
encouragement and endless patience during my thesis.

I would like to thank my advisor Assoc. Prof. Dr. Nilgün Olguntürk for her support.

Also, I would like to thank my jury members Assist. Prof. Dr. Yasemin Afacan and
Assist. Prof. Dr. Elif Güneş for their contributions and valuable comments.

I would like to thank administration, staff and interior architect of Eyüboğlu Hotel
for allowing me to conduct the experiment.

I dedicate this thesis to my mother; Şenay Şahin and to my father; Gazi Şahiner, to
my fiance; Eren Gizli and to my friends; Rengin Kocaoğlu, Çiler Gözde Günday Gül,
Ceylan İnceoğlu, Gökçe Yıldırım, for their endless emotional supports during my
thesis studies.

v
TABLE OF CONTENTS

ABSTRACT ............................................................................................................... iii
ÖZET .......................................................................................................................... iv
ACKNOWLEDGEMENT ......................................................................................... v
TABLE OF CONTENTS .......................................................................................... vi
LIST OF TABLES .................................................................................................... ix
LIST OF FIGURES .................................................................................................. xi
CHAPTER I: INTRODUCTION ............................................................................. 1
1.1. Problem Statement ......................................................................................... 1
1.2. Aim of the Study.............................................................................................2
1.3. Structure of the Thesis ................................................................................... 2
CHAPTER II: THEORETICAL FRAMEWORK ................................................. 4
2.1. The Importance of Hotel Lobby Design ........................................................ 4
2.2. Research on Physical Environment of Interior Space: Servicescape ............ 7
2.3. Design Factors for This Study......................................................................13
2.3.1. Facility Aesthetics..............................................................................15
2.3.2. Layout Accessibility .......................................................................... 20
2.4. Emotions………...........................................................................................24
2.4.1. Positive and Negative Emotions ........................................................ 30
2.4.2. Measuring Emotions for This Study..................................................33
2.5. Behavioral Intentions....................................................................................34
2.6. Proposed Scheme for This Study ................................................................. 36

vi
CHAPTER III: RESEARCH DESIGN .................................................................. 38
3.1. Research Questions and Hypothesis ............................................................ 38
3.2. Methodology ................................................................................................ 40
3.2.1. Setting of the Study.............................................................................41
3.2.2. Participant of the Study.......................................................................49
3.2.3. Instrument of the Study.......................................................................50
CHAPTER IV: RESULTS ......................................................................................52
4.1. Descriptive Statistics.....................................................................................52
4.2. Regression Analysis......................................................................................58
4.2.1. Relationship Between Facility Aesthetics
and Emotions.......................................................................................59
4.2.2. Relationship Between Layout Accessibility
and Emotions.......................................................................................59
4.2.3. Relationship Between Emotions
and Behavioral Intentions...................................................................60
4.2.4. Relationship Between Facility Aesthetics
and Behavioral Intentions...................................................................61
4.2.5. Relationship Between Layout Accessibility
and Behavioral Intentions...................................................................61
4.3. Additional Statistical Analyses.....................................................................62
4.3.1. Correlation Analyses of Design Factors Associated
with Emotions and Behavioral Intentions...........................................63
4.3.2. Regression Analyses of Sub-dimensions of Facility Aesthetics
Associated with Emotions and Behavioral Intentions........................64
4.3.3. Regression Analyses of Sub-dimensions of Layout Accessibility
Associated with Emotions and Behavioral Intentions.........................66
4.4. Discussion.................................................................................................... 68

vii
CHAPTER V: CONCLUSION ............................................................................... 80
BIBLIOGRAPHY .................................................................................................... 84
APPENDICES .......................................................................................................... 95
APPENDIX A .................................................................................................... 96
APPENDIX B .................................................................................................... 99
APPENDIX C .................................................................................................. 100
APPENDIX D.................................................................................................103

viii