Database Marketing: Analyzing and Managing Customers PDF
869 Pages·2008·5.163 MB·English
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Description:
I teach marketing spreadsheet models to MBA's at Indiana U's Kelley School. I love this book. Tons of useful information on customer value, pricing, optimizing direct mail profits and many other topics. If you want to catch up on many of the new developments in "marketing engineering" you should start here!
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
