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CSAP Communications Technical Assistance Bulletin: Communicating Appropriately with Asian and Pacific Islander Audiences PDF

12 Pages·1997·0.73 MB·English
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ffl SubstanceAbuseandMentalHealthServicesAdministration CenterforSubstanceAbusePrevention Technical Assistance Bulletin Communicating Appropriately With Asian and Pacific Islander Audiences Developing culturally appropriateprevention messages and materialsforAsian and Pacific Islander audiences is challenging. It is important to recognize and respect theirgeographic, ethnic, racial, cultural, economic, social, and linguistic diversity. The health communicationprocess enablesplanners to meet the challenge of developingprogramsfor this targetpopulation. Asian and Pacific Islander (API) populations Asian and Pacific Islander in the United States are extremely diverse Populations and differ significantly in theirtraditional values and customs as well as in theirhisto- The origins ofAsians andPacific Islanders ries ofacculturation and assimilation into livinginthe UnitedStates include American culture. MostAPI communities Bangladesh, Bhutan, Burma, Cambodia, consist primarily ofimmigrants, with about China, HongKong, India, Indonesia, 67 percent (many Japan, Laos, Macao, Malaysia, the whom Special thanks to of are re- Maldives, Melanesia, Micronesia, FordH. Kuramoto, cent Southeast Mongolia, North Korea, Pakistan, the D.S.W., the major Asian refugees) Philippines, Singapore, SriLanka, South speaking a lan- Korea, Taiwan, Thailand, andVietnam. contributor to the guage otherthan The largest populations ofAsians and writing ofthis English at home. Pacific Islanders, in order document. The 1990 Census ofmagnitude, are inCalifornia countedmore than (22,845,659 representing 9.6 percent of 7 million Asians in 28 ethnicities and Pacific the State's population), NewYork Islanders in 19 ethnicities (see box). (693,760 representing 3.9 percent), Through the early 1990's, the API popula- Hawaii (685,236 representing61.8 tion in the United States had the fastest percent), Texas (319,459 representing 1.9 growth rate ofall racial and ethnic groups percent), and Illinois (285,311 and is expected to reach 41 million by 2050. representing 2.5 percent). In addition, about400,000 Pacific Islanders live in six Asians and Pacific Islanders are often per- islandjurisdictions: American Samoa, ceived as a "model community" with few, if Commonwealth ofthe Northern Mariana any, problems related to substance abuse. It Islands, FederatedStates ofMicronesia, is importantto dispel this myth, generate Guam, Republic ofthe Marshall Islands, more informed perspectives on use rates, andthe Republic ofPalau. and recognize differences in abuse among API populations. Although there are fewer Sources. 1990U.S. Census; O'HareandFelt, 1991. data on API populations than on other r jy USDEPARTMENTOFHEALTHAND HUMANSERVICES yT_ SubstanceAbuse andMentalHealthServicesAdministration June 1997 CenterforSubstanceAbusePrevention population groups, available substance abuse studies indicate that in general, drug use among The Health Asian and Pacific Islanders is less frequent than Communication Process that ofnon-Asian populations (NIDA, 1995). However, specific studies can help to identify potential problem areas, for example: Asians and Pacific Islanders in NewYork 2.Definingyour State use cocaine at the same rate as African messagesand channels Appeemrreccreeinnctt)a),nhssiiagmhnieldarritnthhoaanlHaiAnsftprsaincaitacnasAr(ma1te6erip(ce1ra4cnesnt()1,1 W'yPaolpaupnrr1n.oiancgh///> k^AmDaeyvoteuelrroipailngs\\\ ^Band \ but lowerthanWhites (23 percent) (Austin pretesting and Gilbert, 1994). ^\ W Asians and Pacific Islanders on the West 6.fUeseindgback ^\— ^Implem*enting/1 Coastmaybe at relativelyhigher risk for .kttoherepfrionegram theprogram/ illicit druguse and forusing these drugs in S.Evaluating theprogram sequence with alcohol andtobacco (Ellickson et al., 1992). Asian andPacific Islandermales show a higherpastmonthuse ofcigarettes than AfricanAmericans, but a loweruse than other ethnic groups (NIDA, 1995). 2. Research the Problem 1. Use the Health When planning and selecting a prevention Communication Process program's strategy, it is essential to gather data about substance abuse and related problems To develop culturally appropriate, effective amongthe Asians and Pacific Islanders within prevention strategies forAsian and Pacific Is- the community. Different API populations and lander populations, use the six-stage health subgroups within those populations often have — communication process planning and strategy varying needs because ofdifferent demo- selection, selecting messages, materials, and graphic profiles, cultural values, and geopoliti- channels, developingmaterials and pretesting, cal considerations. These differences implementation, assessing effectiveness, and underscore the diversity that exists as well as feedback to refine the program (see box). Cy- the importance oftargeting messages and mate- cling and recyclingthrough the stages will also rials to specific segments or groups. It is impor- help ensure cultural competence through the tant to: application ofacademic and interpersonal skills Review existing national, regional, and local that allow for an increasedunderstanding and studies and resources. (See the Reference/ appreciation ofcultural differences and similari- tieswithin, among, and between groups. Note Resources list at the end ofthis bulletin.) that achieving cultural competence requires a Identify gaps in information and collect willingness and abilityto draw on community- additional data as necessary. Qualitative basedvalues andtraditions, andtoworkwith research through the use ofethnographic knowledgeable persons oforfrom the targeted studies, focus groups, and community community or population in developing strate- forums can provide useful information gies, messages, and materials. about the substance abuse problems within ^^11)32^3 the API community and its subgroups. (See Asian and Pacific Islanderwomen in California Key Issues forAPI Audiences box.) were found to use less alcohol, tobacco, and marijuana than API men, butAPI women and Involve the leaders within the API men had similaruse rates for cocaine, amphet- community in the planning process not amines, inhalants, and depressants (Austin and onlyto determine the nature and extent of Gilbert, 1994). the substance abuse problems but also to identify assets and resources within the Cultural and Other Factors Related to communitythat can be usedto help SubstanceAbuse address these problems. Involve members ofthe target audience. Research may also reveal differences in cul- Talk to them about how theyperceive the tural and otherfactors related to substance abuse. HowAPI populations in the United substance abuse problems within the API States canvary in terms ofproblems, needs, community. and risk factors related to substance abuse is SubstanceAbuse DifferencesAmong demonstrated bythe following information and WithinAsian and Pacific Islander (summ—arized from California community fo- Populations rums Sasao, 1991): Chinese. Most commonly usedsubstances: Research may reveal differences in substance Tobacco and alcohol. abuse among andwithin API populations in At risk:Adolescents andyoung adults, the community. For example, forPacific Is- immigrants, low-income households, landers alcohol usually appears to be the most and older adult males (due to heavy pervasive substance abuse problem. American responsibility placed on them by their Samoa and other Pacific Islandjurisdictions culture). Riskfactors: Immigration and reported problems with alcohol, especially adjustment toAmerican culture; amongyouth (Whitney and Hanipale, 1991). intergenerational family conflicts (which In addition, Pacific Islanders in a California often lead to isolation, depression, and student survey consis- gang activity among adolescents). There are tently reported the Immigrant Chinese under-estimate health highest rate ofalco- important hazards oftobacco and alcohol; prevailing hol consumption, differences in followed by Koreans, attitudes encourage use both in China and in the United States. substance Filipinos,Japanese, abuse among SoutheastAsians, and Japanese. Mostcommonly used Asian and Chinese. The survey substances:Alcohol andmarijuana (to a showed a similarpat- lesserextent, tobacco, "crack" cocaine, and Pacific Islander tern fortobacco and "speed"). At risk:Adolescents andyoung populations. illicit druguse, al- adultswith parents and peers who use though Southeast substances; new immigrants who cope Asians reported higheruses ofcocaine and with feelings ofisolation and depression amphetamines (Austin and Gilbert, 1994). byjoining a drug-using subculture. Risk Gender differences in substance abuse may factors: Divorce, immigration. also emerge. For example, 45 percent ofCam- Koreans. Most commonly used bodian women in a Massachusetts sample said substances:Alcohol (whiskey and rice theyused alcohol fornervousness, stress, wine) and "crack" cocaine. At risk: headaches, insomnia, and pain, and 58 percent Adolescents, young adults, and males; ofa sample in California reported they mis- elderly persons who abuse prescription used prescription drugs to get an altered state drugs or over-the-counter medication from (DAvanzo et al., 1994). For another example, Korea. Riskfactors: Cultural norms for Key Issues for API Audiences Immigration. The immigration and assimilatedAsian and Pacific Islanders refugee status ofa group can serve as a should demonstrate drinking patterns majorrisk factorfor substance abuse more similarto American culture. Orit problems. Recent immigrants may may be that alcohol consumption experience language and cultural among Asian and Pacific Islanders barriers; unemployment orunder- increases as away ofcopingwith stress employment; educational, social, and that is the result ofchanges in social health difficulties; the pressures of norms, familyrelationships, andupward beingnew, poor, and a minorityin an mobility. unfamiliar community; and feelings of Intergenerational conflict. The loss, grief, separation, and isolation as children ofimmigrant parents often they adjust to a differentway oflife. cope more readilywith and adaptmere Acculturation. Forsome Asians and quickly to the American culture and Pacific Islanders, increased assimilation language than their elders. This can put into the mainstreamAmerican culture them in conflict with the cultural has resulted in a loss oftraditional traditions, beliefs, values, and practices culturalvalues and norms. This process oftheirparents, grandparents, and ofacculturation has placed API country oforigin as well as cause populations at increased risk for communication problems. substance abuse problems, and Children and adolescents may also acculturation has been identified by be asked to serve as translators and some as having a major influence on intermediaries between their families drinking patterns, with the greaterthe and their new communities. For some acculturation level the greaterthe teenagers prematurely assuming adult amount ofdrinking. roles and responsibilities can result in Thus itmaybe thatAsian and Pacific rebellious or other alienating behavior. Islanderswho are recent immigrants Such stresses on the family can make all should have drinking patterns similarto family members more vulnerable to their country oforiginwhile more substance abuse. masculine behavior (for example, males drunk driving, cultural acceptance of are encouraged to drink and smoke as a drinking and smoking among males, and sign ofmasculinity, which often leads to female gang activity. driving underthe influence, domestic Vietnamese. Most commonly used violence, and juvenile delinquency). substances: Tobacco, marijuana, and Filipino. Most commonly usedsubstances: alcohol (especially amongVietnamWar Alcohol, marijuana, and cocaine. At risk: veterans). At risk: Low-income, adolescent Adolescent andyoung adult males; new males; adult male immigrants and immigrants. Riskfactors: Family problems refugees. Riskfactors- Refugee status, associatedwith immigration and immigration, adjustment to American adjustmentto American culture; juvenile culture, intergenerational conflict, and c delinquency, under-employment, suicide, juvenile delinquency. Many adolescents receive inadequate Dispel the myth parental supervision due 3. Define the Target Audience ofthe "model to the hours that parents — Essential for successful communication pro- community" work. Adult male immigrants and refugees grams targeted toAsians and Pacific Islanders is generate more identifying the specific population group or often suffer from informed frustration and segment that the program is trying to reach. Considerthe following in defining and seg- perspectives depression in adjusting menting the Asian and Pacific Islander audi- on use rates. to American culture ence: when they feel loss of theirrole in the family. Ethnicity Refugee status and changing roles in a new Geographic origins culture often strain relationships, aswhen women become the main source offinancial Age support and children become translators and Gender intermediaries for theirparents. Cultural characteristics (e.g., language Cambodian. Most commonly used proficiency and religion) and norms substances:Alcohol and tobacco (to a lesser extent, "crack" cocaine and "ice"). At risk: Generational status Majority ofthe populationwho are low- Immigration experience income individuals (ofall ages and gender), are traumatized bythe war and refugee Marital status experience, and are struggling to survive in Family structure the United States. Riskfactors: Unemployment, family and marital conflict, Socioeconomic class and juvenile delinquency. Educational attainment Laotian. Most commonly usedsubstances: Literacy level Alcohol, tobacco, and marijuana. At risk: Those whowere traumatized by the war and Degree ofacculturation refugee experience, especiallymales. Risk Health status factors: Unemployment, family and marital Risk and protective factors conflict, andjuvenile delinquency. Hmong. Most commonly usedsubstances: Nature and level ofsubstance use. Alcohol, tobacco, and opiates (e.g., opium). Researchwill help identifythe specific popula- At risk: Adolescents and adults. Riskfactors: tion groups thatwill be targetedwith preven- Stress and peer pressure. Substance use is tion messages. Gatheringbetter information reported to be declining in this population about these groups increases the likelihood of as they learn the health consequences of developing messages and materials thatwill be substance abuse andvoluntarily discontinue effective in addressing specific prevention use. needs. For example, Chinese-Americans who have lived in a particular Thai. Most commonly usedsubstances: community for several gen- Alcohol, tobacco, marijuana, and ampheta- Identify a erations will have very dif- mines. At risk: Single, monolingual, less- ferent issues, problems, specific educatedyoung adult immigrants. Risk and concerns than recent factors: Lack ofsuccess in adapting to new population immigrants from Cambodia culture, unemployment, family and marital orPacific Islanderswho are orgroup. conflict, and physicalviolence associated residents ofSamoa. Each of with drinking. these population groups may require the de- bers oftarget audience. Testmessages and velopment ofdifferent communication strate- materials through informal discussions or gies, types ofmaterials, and channels and through more structured focus groups and intermediaries for effective delivery ofpreven- pretesting formats to ensure thatthey are re- tion messages. sponsive to the needs and concerns ofthe target group. Revise materials based on the Once a particular segment ofthe Asian and feedback obtained from prevention experts, Pacific Islander community is identified, con- community leaders, and target audience mem- tinue the research. Develop a profile ofthe bers. Have messages and materials reviewed target group that reflects the factors just listed again to ensure thatthey are culturally compe- as well as psychographic information about tent and effective in reaching the intended the population, including its knowledge, atti- audience. tudes, beliefs, andpractices with respect to substance use; lifestyle habits and leisure ac- Avoid concepts and messages that "blame the tivities; andways ofobtaining information, victim" or emphasize problems and pathology because they are less likelyto be effective with API populations. For example, do not say "high-riskyouth," but referinstead to "youth 4. Develop and Test Messages living in high risk environments." and Materials Understanding the specific cultural values and In developing messages andmaterials norms ofthe target group is essential. For ex- forthe Asian and Pacific Islandertarget audi- ample, many Pacific Islander cultures have a ence, it maybe necessary to use several lan- holistic worldview that sees a strong interrela- guages ordialects, different types ofreading tionship among the spiritual world, family, material, andvarying cultural contexts. For community, and the universe. In Hawaiian example, prevention messages may need to be culture, for example, great emphasis is placed written and/orspoken in both Cantonese and on social relationships based on genealogy, Mandarin Chinese. Depending on literacy lev- with the terms "Wakea" (Father Sky) and els, print materials may need to be presented "Papa" (Mother Earth) reflecting how the natu- in simple terms with illustrations and photo- ral world is perceived in terms offamily rela- graphs. The cultural context may require that tionships. Thus fostering group harmony, prevention messages be presented in different support, and well-being in the context ofsuch ways for different popu- a worldview may be a useful approach in lations (e.g., Pacific Is- designing prevention programs for Native Ha- Consider the landers, South Asians, waiians. impact of SoutheastAsians) and Further, note thatAsian and Pacific Islander culture. tailored even more spe- groups may differ in their cultural back- cifically for subgroups grounds and practices with respect to sub- (e.g., Hawaiians, Samo- stance use, but most encourage moderate use ans). Additional consideration must be given ofalcohol. to further defining the cultural context and environment ofthese subgroups. (Are the messages andmaterials being developed for Samoans residing in Samoa, in the Hawaiian 5. Select Appropriate Channels Islands, orin the continental United States?) Given the tremendous diversity amongAsian The relevance and effectiveness ofprevention and Pacific Islander populations, it messages can be enhanced by developing is essential that the channels selected to de- them in consultation with community opinion liverprevention messages and materials are leaders and gatekeepers as well as with mem- tailored to the needs ofspecific target audi- c Guidelines for Developing Appropriate Prevention Messages and Materials for API Audiences Avoid the use ofstereotypes. Use the target audience's traditional culture as a basis for prevention Attain cultural competency in the messages and as a source for development and evaluation of communication strategies and all messages, materials, and channels. programs. Involve members ofthe community Develop messages and materials that in identifying the real issues and emphasize the role ofparents and problems and in developing supportthe cultural strengths within the messages and effective strategies family. for changing community norms Recognize the role ofelders and involve about substance abuse. them in prevention efforts. Use writers and editors who are from Emphasize the varying religious belief the targeted ethnic group and systems and philosophical orientations geographic area. found among the diverse API Promote an understanding of populations. substance abuse prevention Establish a clear definition ofsubstance information, health promotion, and abusewhen considering substances that disease prevention strategies, and of are indigenous to some Asian and ways members ofthe community can Pacific Islander cultures, such as betel take action on their own behalfas nut, kava, and "sakau." individuals and as a community. ences. These channels can range from the Traditional Channels most sophisticated high technology computer- ManyAPI populations, particularly those from based electronic communications to ethnic the Pacific Islands, have oral traditions for com- newspapers and other media outlets and to municating information and messages. In these person-to-person relationships forthe ex- change ofideas and information. What is suit- cultures, the use oftraditional channels such as able for one target audience may not be for chant, dance, music, song, talking through another. For example, in many ofthe Pacific chiefs, and special dialogues or stories can be effective in conveying prevention messages. For Islanderjurisdictions the lack ofreliable tele- example: phone lines formodems can be a barrierfor online computer communication; yet in Guam In Ebeye, use the "leroj" (the chiefs sister, the use ofelectronic head ofland) to communicate information. telecommunication In Hawaii (for Native Hawaiians), ask the Carefully select systems through "kupuna" (elders) to revisit the resources of channels that PeaceSat is an impor- culture to bring about prevention. arefamiliar to tant potential vehicle fordelivery ofpre- In Samoa, work through the "matai" (chiefs) the audience. vention messages. who can speak to their communities about allowing prevention workers to speak. InYap, have the priests speak about Electronic Media substance abuse issues in their sermons; or use magic and a "people-to-people" In many cities radio andtelevision stations air Asian and Pacific Islander programming. For connection to restore and revive those who need help to good health. example, LosAngeles has radio and local cable television programs in several Asian and Note, however, thatrelying on oral means of Pacific Islanderlanguages, including Chinese, communication may create problemswith Japanese, Korean, andVietnamese; and Hono- standardization and replication ofmessages, lulu offers radio programs in many languages and materials foruse in otherareas. including Chinese,Japanese, Korean, Samoan, Tagalog, andTongan. Some ofthese Asian and Community Organizations Pacific Islanderradio andtelevision programs Messages andmaterials can be disseminated have an interest in health and social issues and will broadcast as well as feature regular speak- through a network ofcommunity-based agen- ers and/ortopics related to substance abuse cies involved in substance abuse problem pre- prevention. vention and/orprimaryhealth care services for the Asian andPacific Islander communities. Print Media But other community organizations can also be used as effective channels forthe delivery of Many newspapers and magazines are prevention messages. For example, local inAsian and Pacific Islander languages, with chambers ofcommerce can help to identify some in both English and an Asian language. businesses in the community run byAsians Although most print media are focused on a and Pacific Islanders, such as restaurants, im- single Asian and Pacific Islandergroup, publi- port/export firms, and translation services. cations such as "Asian Week" target several UnitedWay can be a source ofinformation Asian and Pacific Islanderpopulations. An about agencies in the community concerned example ofhow an ethnic newspaper ad- withAPI social service needs and problems. dresses substance abuse prevention is a regu- Indigenous community organizations can play lar advice column, similarto "DearAbby," that a vital role in reachingyouth and family repre- deals primarilywith health, prevention, and sentatives, as in Samoa, where the culture related issues in the Los Angeles area's Chi- makes it easyto delivermessages through nese language newspaper. churches and otherreligious Considerusing the indigenous ethnic print organizations. media to reach a large segment ofthe more Interpersonal Channels recently arrived immigrant populations, espe- cially those that are monolingual or bilingual Youth are often the most effective in commu- and interested in news and programs that re- nicating prevention messages to otheryouth in flect theirnative countries. These media may peer group and training settings. Familymem- be especially useful conveying prevention bers and other adults are often most influ- messages to olderAPI populations with lim- enced byparents groups and other activities ited English-speaking skills. led by lay persons. The elders in the commu- nitymaybe particularly effective in transmit- tingto the youngergeneration thevalues, strengths, customs, and norms ofthe tradi- tional culture. c 8 competence. Many cultural issues and factors 6. Evaluate the Effectiveness unique to API populations need to be consid- of Messages and Materials ered in the design and implementation of evaluation efforts. It is notwithin the scope of Planning for evaluation ofhow effective pre- this bulletin to discuss the complexities in- vention messages and materials have been in volved in developing a culturally competent reaching and influencing the intended audi- evaluation framework or culturallyvalid mea- ence is essential. Evaluation should occur at sures for assessing the outcomes ofAPI com- several key points in the life ofthe program. munication programs for substance abuse Formative research can be conducted in the problem prevention, but the resources list that early stages ofplanning to determine the follows can help. needs ofthe target population and how best to reach this audience. Pretestingofthe concepts, messages, and materials with prevention ex- perts, key influentials, community leaders, and References/Resources members ofthe target Akutsu P, Sue S, Zane N, Nakamura, C. Ethnic audience can result in differences in alcohol consumption among Remember to essential information to Asians and Caucasians in the United States. evaluate! guide the final develop- JournalofStudies onAlcohol1989; 50; 261-267. ment ofthe products and program. Austin G, GilbertM. ATOD UseAmongAsian American Youth. Unpublished manuscript, Process evaluationcan be used to study the 1994. Contact the CSAP Communications Team procedures and tasks involved in implement- for availability information. ing the program or activities. It can help assess Austin G, GilbertM. SubstanceAbuseAmong how many materials are being distributed; Latino Youth(Prevention Research Update 3). whetherthey are reaching the intended audi- Los Alamitos, CA, western Regional Centerfor ence; and other measures ofhowwell a pro- Drug-Free Schools andCommunities, Spring gram is working. 1989. Outcome evaluationaftermaterials have been CenterforSubstance Abuse Prevention (CSAP). disseminated and promoted can help deter- Asian andPacificIslanderAmericansATOD mine the short- and midterm results ofpreven- Resource Guide, 1995. Available fromthe Na- tion efforts. This information can then be used tional Clearinghouse forAlcohol and Drug In- formation (NCADI). to reassess, redefine, and refine prevention messages, strategies, and programs to ensure Center for Substance Abuse Prevention (CSAP). that subsequent efforts to reach the target MakingPrevention Work: ActionsforAsian/ group willbe even more effective. PacificIslanderCommunities. One page fact sheet available from NCADI. Impactevaluationcan be designed to measure longerterm effects ofthe prevention program Centerfor Substance Abuse Prevention. Techni- on the substance abuse problems in a commu- calAssistance Bulletins. The followingtitles in nity or among a segment ofthe population. It the series are especially relevant and are avail- able from NCADI: addresses a more complex situation that may require multiple program strategies overtime Evaluating theResults ofCommunication to achieve long term goals, for example reduc- Programs, (inprocess). ing the number ofyouth in the community Identifying the TargetAudience, 1997. who use marijuana. A KeyStep in DevelopingPreventionMateri- Evaluation ofsubstance abuse prevention ma- alsIs To Obtain Expertand GatekeeperRe- terials and programs forAsian and Pacific Is- views, 199'4. lander communities requires cultural — PretestingIsEssential; You Can ChooseFrom Murase K. Delivery ofsocial services toAsian VariousMethods, 1994. Americans. InNational Association ofSocial You CanAvoid CommonErrorsAs YouDe- Workers (Ed.), TheEncyclopedia ofSocial Work. NewYork, National Association ofSocial Work- velopPreventionMaterials, 1994. ers, 1977. You Can Use CommunicationsPrinciples NamkungPS. AsianAmerican drug addiction To Create CulturallySensitiveandEffective The quiet problem. In Iiyama, P., Nishi, S.M., and Materials, 1994. Johnson, B. (Eds.), Drug Use andAbuseAmong CenterforSubstanceAbuse Prevention. Cultural U.S. Minorities. NewYork, Praeger, 1976. Competence Series. The Challenge ofParticipa- National Asian Pacific American Families Against toryResearch: PreventingAlcohol-RelatedProb- SubstanceAbuse, Inc. (NAPAFASA), 300W. lems inEthnic Communities, 1995. Available CesarChavezAvenue, Suite B, Los Angeles, from NCADI. CA90012-2818. (213-625-5795) CenterforSubstance Abuse Prevention, Cultural National Clearinghouse forAlcohol and Competence Series. Developing Cultural Compe- tence inEvaluation ofSubstanceAbusePreven- Drug Information (NCADI), P.O. Box 2345, MD tionforAsian andPacificIslander Rockville, 20852, (301) 468-2600 or TDD Communities(in process). (800) 729-6686, (800) 487-4889. InternetWorldWide Web address: http:// Chi, I, LubbenJE, Kitano HL. Differences in www.health.org. Provides information on drinkingbehavioramongthree AsianAmerican substance abuse research literature, programs, groups,fournalofStudiesonAlcohol1989; 50; and educational materials. (1): 15-23. Coalition for Drug Free Hawaii. 1218, Waimano National Institute on Alcohol Abuse andAlco- Street, Honolulu, HI 96814. holism. Alcohol and Minorities. AlcoholAlert, No.23 PH347,January 1994. D'AvanzoC, Frye B, Froman R. Culture, stress, andsubstance use in Cambodian refugee National Institute on DrugAbuse. Drug Use women.JournalofStudiesonAlcohol1994; 55: Among Racial/Ethnic Minorities. 1995. 420-426. Office ofCancer Communications, National Can- Ellickson P, Hays R, Bell R. Steppingthrough the cer Institute (NCI). MakingHealth Communica- druguse sequence.JournalofAbnormalPsy- tion Programs Work: A Planners Guide, 1989. chology1992; 101 (3); 441-451. Provides information on all aspects ofhealth communications including readability and pre- Hatanaka H. AsianPacificAlcoholPeerConsul- tation and TrainingProject. LosAngeles, CA, testing. To order, call 1-800-4-CANCER. Special Services forGroups, Inc., 1991. O'Hare W, Felt Asian Americans: America's J. Kim S, McLeadJ, ShantzisC. Cultural compe- FDaCs,tePsotpGurlaotwiionngRMeifneorreintcyeGBruoruepa.u,Wa1s9h9i1n.gton. tence for evaluatorsworkingwithAsianAmeri- can communities. In Orlandi, M. (Ed.), Cultural Okura Mental Health Leadership Foundation. CompetenceforEvaluators. Rockville, MD, Cen- 6303 Friendship Court, Bethesda, MD 20817, terforSubstance Abuse Prevention, 1992. (301-530-0945). Legge C, Sherlock L. Perception ofalcohol use Pleadwell BA(Ed). Substance abuse report con- andmisuse in three ethnic communities. Inter- cerns health officials. Hawai'i Health Messenger. nationalJournalofAddictions1990-1991; 25 Honolulu, State ofHawai'i Department of ' (5a, 6a): 629-653. Health. LindoJK, PacificIslandResource. Oakland: As- SasaoT. StatewideAsian Drug ServiceNeeds sociation ofAsian Pacific Community Health Assessment. Sacramento. CA. California Depart- Organizations, 1989. ment ofAlcohol and Drug Programs, 1991. C 10

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