Connected services : a guide to the Internet technologies shaping the future of mobile services and operators

340 Pages·2011·5.183 MB·English

by  Paul Golding

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“ThereareveryfewpeoplewhotrulyunderstandbothtelcoandWebandcanweavestrategic
narrativesbetweenthetwo.Paulisoneofthoseguys.Hisexplanationofmodernandemergent
Webtrendsandtechnologiesiscompulsoryreadingforallthosewhotakemobileinnovation
seriously.”
GregoryGorman,Co-FounderMobile2.0SiliconValley,WirelessEntrepreneur
“ConnectedServicesisamust-readfortelcostrategistswhoneedtogetuptospeedonhow
the world of software and the web 2.0 works. Paul is a rare breed of strategist, one that can
gofromwritingAndroidappstodebatingfuturestrategieswithtelcoboards–heisthebest
storytellerwhenitcomestounderstandingbothtelecomsandsoftwareworlds.
AndreasConstantinou,ResearchDirector,VisionMobile
“Thisbookisamustreadforthosechargedwithleadinginnovationinaworldofconnected
serviceswheretelcoandInternetcollide.Pauldoesagreatjobofarticulatingtheinterplayof
diversetechnologiesandsystems,creatingacogentnarrativeonhowbesttounderstandmodern
Web trends and interpret them into great products and service strategies in this challenging
andrapidlyevolvingworld.”
JasonGoecke,VPofInnovation,VoxeoLabs
“Paulisoneoftherarethoughtleaderswhoistrustedbyallofhispeers.Hispreviousbook
explainedthetechnologyofthemobileappsspace.Thisbookistheguideonhowtounderstand
andinterpretthetrendsofmodernWebtechnologiesandmethods,plusinsightsintohowto
capitalizeontheopportunitiesinthetelcouniverse.Anironcladmust-readforallinmobile.”
TomiT.Ahonen,Author&Consultant,HongKong,latestbook:Insider’sGuidetoMobile
“Paul is a true architect of innovation being as able to communicate a vision as he is to
describing the detail of how to deliver it in practice. This book provides valuable insight to
anyone who wishes to first appreciate the potential of pervasive communications and data
servicesandthenimplementforcommercialbenefit.Rareinsightisprovidedfromhands-on
experiencewithmultiplestakeholdersintheecosystemasithasevolvedfromfixedandmobile
to today’s system where boundaries between man and machine communications are blurred
andtheroleofhistoricallydominantstakeholdersisinastateofflux.Compellingreadingfor
anyoneseriousaboutrealisingthepotentialofnext-generationcommunications.”
GeoffMcGrath,ManagingDirector,McLarenAppliedTechnology
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CONNECTED SERVICES
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JWST077-fm JWST077-Golding June23,2011 11:30 PrinterName:YettoCome
CONNECTED SERVICES
A GUIDE TO THE INTERNET
TECHNOLOGIES SHAPING THE
FUTURE OF MOBILE SERVICES
AND OPERATORS
PaulGolding
CEO,WirelessWanders
A John Wiley & Sons, Ltd., Publication
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Thiseditionfirstpublished2011
©2011JohnWiley&Sons,Ltd.
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LibraryofCongressCataloging-in-PublicationData
Golding,Paul,1968-
Connectedservices:aguidetotheInternettechnologiesshapingthefutureofmobileservicesandoperators/
PaulGolding.
p.cm.
Includesbibliographicalreferencesandindex.
ISBN978-0-470-97455-1(hardback)
1.Internet–Technologicalinnovations. 2.WorldWideWeb. 3.Ubiquitouscomputing. 4.Mobile
computing. 5.Onlinesocialnetworks. I.Title.
TK5105.875.I57G6472011
004.67(cid:2)8–dc23
2011014521
AcataloguerecordforthisbookisavailablefromtheBritishLibrary.
ISBNhbk:9780470974551
ISBNeBook:9781119976455
ISBNoBook:9781119976448
ISBNepub:9781119977476
ISBNeMobi:9781119977483
Typesetin10/12ptTimesbyAptaraInc.,NewDelhi,India
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Biography
Paul is a widely respected and unassuming technologist
in mobile and Web with 16 patents and a leading book
in mobile applications, now available in Chinese. He
has been Chief Architect, CTO and various senior tech
roles for companies across the world, from start-ups
to multi-nationals. He started one of the first mobile
apps companies in Europe. He leads platform initia-
tives for O2’s new “intrapreneurial” business unit and
set up the O2 Incubator. His tech activities include
big data and cloud telephony. He specializes in far-
horizonbusinessandproductstrategieswhilststillbeinga
hands-onarchitectanddeveloper.http://wirelesswanders.com
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Contents
Foreword xv
Preface xvii
1 ConnectedServices:TheCollisionofInternetwithTelco 1
1.1 ConnectedWhat? 1
1.2 Ubiquity:IPEverywhereorSoftwareEveryware? 5
1.3 SixModelsforPotentialOperatorFutures 6
1.3.1 AccessProvider 7
1.3.2 ConnectedServicesPlatform 7
1.3.3 DistributionChannel 8
1.3.4 SeamlessServicesProvider 9
1.3.5 FinancialMerchant 10
1.3.6 SocialTelco 10
1.3.7 StartThinkingPlatforms 12
1.3.8 Execution 14
1.4 “FollowMe”Web–SocialNetworksandSocialSoftware 14
1.5 WhatarePlatformsandWhyareTheyImportant? 18
1.5.1 PlatformPatternsforTelcos 23
1.5.2 MarketplaceandServicePlatforms 24
1.5.3 DataandMash-UpPlatforms 26
1.5.4 PlatformasaService 28
1.5.5 DoPlatformsWork? 30
1.6 FromPlatformstoEcosystems 31
1.7 Where’stheValue? 32
1.8 WhatShouldWeBuild?It’sStillAbouttheExperience! 33
1.9 Summary 36
2 TheWeb2.0ServicesEcosystem,HowItWorksandWhy 37
2.1 Introduction 37
2.2 BeneaththeHoodofWeb2.0:CRUD,MVCandREST 38
2.3 LAMPandBeyond:WebFrameworksandMiddleware 45
2.3.1 IntroducingLAMP 45
2.3.2 WebFrameworks 47
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x Contents
2.3.3 Agile–CodingattheSpeedofThought 50
2.3.4 Summary–“WhyFrameworksWork” 52
2.4 OpenbyDefault:OpenSource,OpenAPIsandOpenInnovation 52
2.4.1 TheDifferentTypesofOpen 52
2.4.2 Open,Open,Open! 56
2.4.3 Summary(“WhyOpenWorks...”) 58
2.5 OneAppFitsAll?HTML5andtheModernBrowser 58
2.5.1 Summary(“WhytheBrowserWorks”) 62
2.6 It’sallAboutPeople:SocialComputing 62
2.6.1 ExploitingRelationships–TheSocialGraph 62
2.6.2 ExploitingInterests–ContextAwareness 63
2.6.3 PortableData 64
2.6.4 MobileisTHESocialDevice 67
2.6.5 Summary(“WhySocialComputingWorks”) 67
2.7 UserParticipation,Co-CreationandAnalytics 67
2.7.1 UserParticipation 67
2.7.2 Co-Creation 68
2.7.3 Analytics 68
2.7.4 Summary(“WhyUser-VoiceWorks”) 69
2.8 StandingontheShouldersofGiants:APIsandMash-Ups 69
2.8.1 Summary(“WhyMash-UpsWork”) 71
2.9 Mobile2.0–It’sReallyaDeveloperThing! 71
2.9.1 Mobile2.0 71
2.9.2 MobileasTHEPlatform(Again) 72
3 TheWebOperatingSystem–TheFuture(Mobile)ServicesPlatform 75
3.1 WhyistheConceptofaWebOSImportant? 75
3.1.1 Summary 81
3.2 InternetofThings 81
3.2.1 Summary 84
3.3 MakingSenseofData 85
3.3.1 DataSemantics 85
3.3.2 DataRelationships 87
3.3.3 Meta-DataTools:Ontologies,OWL,RDF 89
3.3.4 Meta-DataTools:TaggingandFolksonomies 91
3.3.5 RDFa–EmbeddingMeta-DataWithinWebPages 93
3.3.6 Meta-DataTools:TwitterandAnnotations“Twannotations” 94
3.3.7 Summary 98
3.4 FutureWeb:“PeopleOS?” 98
3.4.1 Introduction 98
3.4.2 SocialNetworks 100
3.4.3 SocialAPIsandPlatformThinking(Again) 103
3.4.4 OpenSocialAPI–ACross-PlatformPeopleOS? 104
3.4.5 OpenSocialAPI–TheMechanics 105
3.4.6 EmergenceofaPersonOSattheUIlayer 108
3.4.7 PrivacyandPersonas 110
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Contents xi
3.5 SocialTelcosandtheWebOS 110
3.5.1 WherearetheTelcos? 110
3.5.2 TelcoSocialGraphandAPIs 111
3.5.3 IdentityandSecurity 114
4 BigDataandReal-TimeWeb 115
4.1 WhatisBigDataandWhereDiditComeFrom? 115
4.1.1 InSearchoftheNewBigData 115
4.1.2 TheBusinessofBigData 116
4.1.3 WelcometotheAgeofBigData 120
4.2 SomeKeyExamplesofBigData 121
4.2.1 StatisticsCollectionatFacebook 121
4.2.2 Real-Timee-CommerceatAmazonwithDynamo 123
4.2.3 Amazon’sDynamoFeatures 127
4.3 SayHellototheDataGeeks 128
4.4 “NoSQL”andSomeofitsFlavours 130
4.4.1 NoSQLMeansNoSQL,ButnotMuchElse 130
4.4.2 Key-ValueStores 132
4.4.3 DocumentStores 133
4.4.4 GraphStores 134
5 Real-TimeandRight-TimeWeb 137
5.1 Real-TimeWebandTwitter 137
5.1.1 WebBecomesReal-TimeThankstoTwitter 137
5.1.2 WebInfrastructureGoesReal-Time 142
5.1.3 TheReal-TimeNatureofMobile 149
5.2 BigData+Real-Time=Right-TimeWeb 152
5.2.1 NewBuzzword:Right-TimeWeb 152
5.2.2 KeyComponentsofRight-TimeWeb 153
6 ModernDevicePlatforms 159
6.1 MobileDevicesorConnectedDevices? 160
6.1.1 WhatisaMobilePlatform? 160
6.1.2 DeveloperMindsetAboutMobilePlatforms 162
6.1.3 MobileDeviceorConnectedDevice? 164
6.2 IntroductiontoMobileDevicePlatforms 166
6.2.1 PlatformsofInterest 166
6.2.2 BriefExplanationofanOperatingSystemandSDK 167
6.3 TheiOSPlatform 170
6.3.1 MacOSXandUnix–TheFoundationforiOS 171
6.3.2 TheMechanicsofiOS 172
6.3.3 iOS–WhatMakesthePlatformTick 176
6.3.4 HowOpenisiOS? 177
6.4 TheAndroidPlatform 178
6.4.1 Introduction 178
6.4.2 Architecture 179
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xii Contents
6.4.3 LinuxKernel 179
6.4.4 AndroidRuntime 180
6.4.5 AndroidApplicationFramework 181
6.4.6 AndroidSystemLibraries 181
6.4.7 Android–WhatMakesthePlatformTick 182
6.4.8 HowOpenisAndroid? 183
6.5 TheMobileWebPlatform 184
6.5.1 Introduction 184
6.5.2 NativeversusWeb“Debate” 184
6.5.3 IsNativeversusWebtheRightQuestion? 186
6.5.4 MajorTrendsinMobileWeb 190
6.5.5 HTML5 193
6.5.6 Widgets 200
6.5.7 IsThataPhoneinMyBrowser? 207
6.5.8 MobileWebFirst? 207
7 AugmentedWeb 209
7.1 RealorVirtualWorlds? 210
7.1.1 Introduction 210
7.1.2 AugmentedReality 210
7.1.3 Proof-of-Presenceor“check-in”Services 215
7.1.4 Summary–VirtualisJustAnotherLayerintheWebOS 215
7.2 Sensor-Net:MobilesasSixth-SenseDevices 216
7.2.1 CurrentSensorApplicationsinSmartphones 217
7.2.2 EmergentandFutureSensorApplications
inSmartphones 220
7.2.3 SensorNet–IsThisWeb3.0? 227
8 CloudComputing,SaasandPaaS 229
8.1 WhatisCloudComputing? 230
8.1.1 MoreThanJustaFluffyPhrase 230
8.1.2 OpenandCommodity:KeyEnablersforCloud
Computing 231
8.1.3 PublicorPrivateCloud? 233
8.1.4 KeyUseCases 234
8.2 On-Demand:CloudComputingInfrastructure 236
8.2.1 TheInfrastructureLevel:Servers,ImagesandTemplates 236
8.2.2 TheServiceLevel:Storage,Queues,Load-Balancers... 239
8.3 On-Demand:SoftwareasaService 242
8.3.1 OpeningSaaSwithAPIs 243
8.3.2 UsingSaaSforanEcosystemStrategy 244
8.3.3 OpportunitiesforTelcos 245
8.4 On-Demand:PlatformasaService 247
8.4.1 BusinessPaaS–Force.com 248
8.4.2 Telco2.0PaaS–Tropo.com 251
8.4.3 Web2.0PaaS–Heroku.com 255
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Contents xiii
9 OperatorPlatform:NetworkasaService 265
9.1 Opportunity?NetworkasaService 266
9.1.1 WhatisNetworkasaService(NaaS)? 266
9.1.2 CharacteristicsofNaaSAPIs 266
9.1.3 Opportunity? 267
9.1.4 The“Customers”areDevelopers,nottheUsers! 268
9.1.5 WhoareDevelopers? 268
9.1.6 IngredientsforNaaSSuccess–WhatdoDevelopersWant? 270
9.2 ExamplesofNaaSConnectedServices 279
9.2.1 NaaSCaseStudy–O2Litmus 279
9.2.2 UpdatetoO2LitmusStory–BlueVia 281
9.2.3 OneAPI–TheInteroperableNaaSPlay 282
9.2.4 HashblueCaseStudy?–RT#andSMSOwl 283
9.2.5 The#BlueHacks 284
9.2.6 TheBenefitsof#BluePlatform 286
10 HarnessingWeb2.0Start-UpMethodsforTelcos 289
10.1 Start-UpsandInnovation 289
10.2 WhatcanTelcosLearnfromWeb2.0? 290
10.3 KeyWebStart-UpMemes 291
10.4 TechPeople 293
10.5 LeanStart-UpMethodologies 294
10.6 ExtremeandConstantOptimization 297
10.6.1 ShipOften 297
10.6.2 AlwaysExperiment 298
10.6.3 ExperimentDrivenDevelopment(EDD) 301
10.6.4 TheMetricsMantra–StartupMetricsforPirates:AARRR! 303
10.7 Co-CreationandCrowdsourcing 304
10.8 ExploitingBig-Data 307
10.9 SocialDiscovery 310
10.10 APIsandDevelopers 311
10.11 IncubationandAcceleration 312
10.12 HackDays,EventsandBarcamps 313
10.12.1 HackDays 314
10.12.2 Barcamps 315
Index 319