COMMUNITY QUALITY-Of-LIFE INDICATORS Social Indicators Research Series Volume 22 General Editor: ALEX C. MICHALOS University ofN orthern British Columbia, Prince George, Canada Editors: ED DIENER University ofI llinois, Champaign, U.S.A. WOLFGANG GLATZER J. W. Goethe University, Frankfurt am Main, Germany TORBJORN MOUM University of Oslo, Norway MIRJAMA.G. SPRANGERS University ofA msterdam, The Netherlands JOACHIM VOGEL Central Bureau ofS tatistics, Stockholm, Sweden RUUT VEENHOVEN Erasmus University, Rotterdam, The Netherlands This new series aims to provide a public forum for single treatises and collections of papers on social indicators research that are too long to be published in our journal Social Indicators Research. Like the journal, the book series deals with statistical assessments of the quality of life from a broad perspective. It welcomes the research on a wide variety of substantive areas, including health, crime. housing. education. family life. leisure activities. transportation. mobility. economics. work, religion and environmental issues. These areas of research will focus on the impact of key issues such as health on the overall quality of life and vice versa. An international review board, consisting of Ruut Veenhoven, Joachim Vogel, Ed Diener. Torbjorn Mourn. Mirjam A.G. Sprangers and Wolfgang Glatzer, will ensure the high quality of the series as a whole. The titles published in this series are listed at the end of this volume. COMMUNITY QUALITY-OF-LIFE INDICATORS Best Cases by M. JOSEPH SIRGY Office of Quality-of-Life Measurement, Pamplin College ofB usiness, Marketing Department, Virginia Polytechnic and State University, Blacksburg, VA, U.S.A. DONRAHTZ School ofB usiness, College ofW illiam and Mary, Williamsburg, VA, U.S.A. and DONG-JIN LEE Department ofM arketing, Yonsei University, Seoul, Korea SPRINGER SCIENCE+BUSINESS MEDIA, B.V. A C.I.P. Catalogue record for this book is available from the Library of Congress. ISBN 978-90-481-6612-1 ISBN 978-1-4020-2202-9 (eBook) DOI 10.1007/978-1-4020-2202-9 Printed on acid-free paper AII Rights Reserved © 2004 Springer Science+Business Media Dordrecht Origina11y published by Kluwer Academic Publishers in 2004 Softcover reprint ofthe hardcover Ist edition 2004 No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser ofthe work. This book is dedicated to all quality-of-life researchers worldwide TABLE OF CONTENTS Acknowledgements ix Vital Signs: Quality-of-Life Indicators for Virginia's Technology Corridor Terri Lynn Cornwell The Sustainable Community Model Approach to the Development and Use of Multi-Dimensional Quality of Life Indicators 29 William T. Grunkemeyer, Myra L. Moss Taking Indicators to the Next Level: Truckee Meadows Tomorrow Launches Quality of Life Compacts 53 Karen Barsell, Elisa Maser A Collaborative Approach to Developing and Using Quality of Life Indicators in New Zealand's Largest Cities 75 Kath Jamieson 2002 Hennepin County Community Indicators Report: Aligning Community Indicators with Government Mission, Vision and Overarching Goals 111 Misty Lee Heggeness, Paul Buschmann, Thomas Walkington The State of the City Amsterdam Monitor: Measuring Quality of Life in Amsterdam 133 Peggy Schyns, Jeroen Boelhouwer A Three-Decade Comparison of Residents' Opinions on and Beliefs about Life in Genesee County, Michigan 153 Robin Widgery Creating an Index to Evaluate a Region's Competitiveness 183 Beth Jarosz, Michael D. Williams Toward a Social Development Index for Hong Kong: The Process of Community Engagement 209 Richard J. Estes Measuring Sustainability and Quality-of-Life in the City of Zurich 235 Marco Keiner, Barbara Schultz, Willy A. Schmid Index 247 ACKNOWLEDGEMENTS We first like to acknowledge the authors who have contributed to this volume. Most of the contributions to this volume were selected from presentations at the 2002 Community Quality-of-Life Conference held in Williamsburg, Virginia (USA). That conference was sponsored by the International Society for Quality of-Life Studies (ISQOLS). The royalties from the sale of this volume will go back to ISQOLS' foundation, which is dedicated to assist quality-of-life researchers in many ways. Therefore, the authors who made a contribution to this volume deserve the greatest credit. Credit is also due to Wanda Nolley, Joe Sirgy's secretary, who helped in formatting the volume in accordance to Kluwer's book template. Also, thanks to Yan Yan Chan and Marianna Pascal, assistants to Welmoed Spahr (Publishing Editor, Social Sciences Unit) who helped us in this endeavor too. We also would like to express our appreciation to Andre Tournois for producing the final copy of the book. Most importantly, our gratitude and thanks go to Alex Michalos, editor of Kluwer's Social Indicators Research Book Series, and Welmoed Spahr who approved the publication of this book. IX TERRI LYNN CORNWELL VITAL SIGNS: QUALITY-OF-LIFE INDICATORS FOR VIRGINIA'S TECHNOLOGY CORRIDOR Abstract During the 1990s 12 counties and 5 cities in western Virginia joined the growing number of areas across the country in designing and tracking so called "quality-of life" indicators. This region, first called the "New Century Region" and later "Virginia's Technology Corridor," participated in a com prehensive visioning process that provided the foundation for "Vital Signs," a community quality-of-life indicators project. This chapter traces the back ground of Vital Signs and its initial structure and funding sources. It provides an overview of the process for choosing initial indicators, the project's research design, and how the research was analyzed. Also included in the chapter are discussions of objective data (environmental, social, and economic statistics) gathered from the most reliable sources available at the time and subjective data (individuals' perceptions of their quality of life) gathered from a mail survey to 3,200 households throughout the region. Analysis of both the object ive and subjective research provided policymakers in western Virginia guidance in enhancing existing programs or creating new programs to meet the needs of the region. The chapter concludes with lessons learned during the first six years of the project. 1.1 Introduction In the early 1990s more than 8,000 jobs were lost within an 80-mile radius of Roanoke, the largest city in western Virginia, as the area's economy began to falter. In response to this critical situation, business and community leaders from the New River Valley, Allegheny Highlands, and Roanoke Valley formed an organization to design a strategic plan detailing a brighter economic future. Known as the New Century Region, this area encompasses approximately 500,000 people and originally included 12 counties and five independent cities (an additional county was added in 1998). Led by the New Century Council, an organization of community leaders, more than 1,000 volunteers throughout the region participated in a visioning process that identified goals and strategies designed to achieve a desirable, sustainable future. Of primary importance to the process was the agreement that the path to this future involved complex interconnections between various aspects of society - economic, environmental, and social - and that these aspects must be monitored to ensure a high quality of life for everyone. M. Joseph Sirgy. Don Rahtz and Dong-Jin Lee (ed,.), Community Quality-aI-Life Indicators: Best Cases, /-27. © 2004 Kluwer Academic Publishers. 2 TERRI LYNN CORNWELL Concurrently with this process, New Century leaders succeeded in gaining the attention of Virginia's legislature. In 1997, the Virginia General Assembly passed H. J. Res. No. 467 recognizing the New Century Region of Virginia. The reso lution noted that the economic development organizations of the region had collaborated to create a "new platform from which to sell the region nationally to firms that can invest, create jobs, and take advantage of the region's institutions of higher education." The resolution also praised the regional collaboration and requested that the Virginia Department of Transportation post and maintain signs reading "Entering Virginia'S Technology Corridor" on various interstate high ways entering the region. To ensure that the area would indeed become Virginia's Technology Corridor, the New Century Council's various visioning committees designated strategies and recommended specific actions. One of the major recommendations from the New Century Council's Quality of Life Committee was to establish various community indicators, collect data pertaining to each indicator, compare the data with other areas around the state and nation, and determine where the New Century Region has strengths and weaknesses. This profile could then be used to create programs designed to correct deficiencies and promote strengths in support of a high quality of life for citizens of the region. This was the beginning of the Community Indicators Project of the New Century Region (Virginia's Technology Corridor), which was later named Vital Signs. 1.2 Vital Signs - Phase I The first step in the Vital Signs Community Indicators Project was to establish a volunteer "Community Indicators Committee." Representatives from all sectors became a part of this group, and funding was sought through the New Century Council's non-profit organization. The committee also began the process of selecting indicators, compiling and analyzing data, and publishing a report. A network of public and private institutions provided initial support. These included the U.S. Environmental Protection Agency; the Virginia Environmental Endowment; the Norfolk Southern Corporation; the Robins Foundation and The Cabell Brand Center, foundations interested in sustainability issues; Carilion Community Health Fund; several colleges; and a number of local governments. During 1997, the Community Indicators Committee hosted numerous public meetings and discussions on possible indicators. In addition, lists of possible data sets were published in the regional newspaper to elicit more public response. (See Appendix l.A.) Following that process, additional community meetings and interviews with community leaders were held to discuss which indicators would be most useful to policymakers in all sectors of the region. These indicators were then re-examined to determine if comparable data could be obtained for each of the jurisdictions of the region. Some indicators were dropped, because data would be too difficult or costly to obtain, and others were added, particularly if they captured linkages among the various categories. For example, the indicator called "Financial Accessibility to Higher Education" attempted to measure the ability of VITAL SIGNS 3 the region's households to afford higher education, thus linking the economy with education. The final list of indicators was then grouped into six categories: population, community, economy, education, environment, and health (see Table 1.1). Operational definitions and sources of data for these indicators are in Appendix 1.B. In 1998 baseline data was collected for 58 different indicators and published in Vital Signs: Community Indicators for the New Century Region (also called Vital Signs 1998). That report, compiled and edited by Ferrum College Environmental Science Professor John Leffler, analyzed statistics for the region using more than 100 graphs and tables and included data for each individual county and city in its appendix. In addition, the entire 1998 report was made accessible on the Internet http://www.newcentury.org. Table 1.2 gives an example of some of the data collected for one of the jurisdictions in the study. This data was for one of the twelve counties and was considered important to assess the region's quality of life. For example, in Roa noke County population was increasing slowly (good for the environment, but not as good to support the economy in job growth); births to teenage girls held somewhat steady, but child abuse rates showed an increase; the unemployment rates were similar to the low national rates, but higher-paying manufacturing jobs were decreasing; infant mortality rates and rates of women seeking prenatal care were not alarming; the amount of solid waste generated per person per year was increasing (an environmental concern); student drop-out rate was decreasing (for this particular county), but the cost of higher education as a percent of median household income had been increasing (not as much for this county as for others, however). Stressing the complexity of linkages within a modern society and the necessity of addressing economic, environmental, and social considerations equally, Vital Signs 1998 was designed as an educational tool to help citizens set priorities and goals, develop action plans, and track progress toward a vision of their commu nity. The report also emphasized regional thinking: "We are all in this together and the localities of the New Century Region will prosper or flounder together." (Leffler, 1998) It encouraged individual jurisdictions to use the data, not in a competitive way, but as a means to understand trends that affect the entire region or to target areas in which special programs might be needed. The report stressed that the most outstanding positive attribute in the region was its natural environment and that preserving this "aesthetic aspect" of the area's quality of life should be a top priority. Secondly, the report discussed the quality of children's lives in the region. Calling a portion of the population, "children at risk," Vital Signs 1998 noted poverty rates, rates of child abuse, and other factors contributing to family instability, and urged organizations to begin to design programs which would improve these conditions. Vital Signs 1998 concluded with a challenge to the citizens of the region: "[we must] increase our economic strength and vitality in a sustainable fashion that protects the highly valued natural and cultural heritage of the New Century Region" (Leffler, 1998).