C N O OLLABORATIVE ETWORKED RGANIZATIONS A research agenda for emerging business models This page intentionally left blank C OLLABORATIVE N ETWORKED O RGANIZATIONS A research agenda for emerging business models Edited by Luis M. Camarinha-Matos New University of Lisbon Portugal Hamideh Afsarmanesh University of Amsterdam The Netherlands KLUWER ACADEMIC PUBLISHERS NEW YORK, BOSTON, DORDRECHT, LONDON, MOSCOW eBook ISBN: 1-4020-7833-1 Print ISBN: 1-4020-7823-4 ©2004 Kluwer Academic Publishers New York, Boston, Dordrecht, London, Moscow Print ©2004 Kluwer Academic Publishers Boston All rights reserved No part of this eBook may be reproduced or transmitted in any form or by any means, electronic, mechanical, recording, or otherwise, without written consent from the Publisher Created in the United States of America Visit Kluwer Online at: http://kluweronline.com and Kluwer's eBookstore at: http://ebooks.kluweronline.com TABLE OF CONTENTS FOREWORD ix PREFACE xi 1 INTRODUCTION 1 1.1 TOWARDS NEXT BUSINESS MODELS 3 1.2 SOME BASIC CONCEPTS 7 2 NEW COLLABORATIVE FORMS 11 2.1 OVERVIEW 13 2.2 VO IN INDUSTRY: STATE OF THE ART 15 Spiros Alexakis, Bernhard Kölmel, Tobias Heep 2.3 VIRTUAL ORGANISING SCENARIOS 27 Bernhard R. Katzy, Hermann Loeh, Chunyan Zhang 2.4 EMERGING COLLABORATIVE FORMS 41 Luis M. Camarinha-Matos, Eoin Banahan, Jorge Pinho de Sousa, Flavius Sturm, Hamideh Afsarmanesh, José Barata, Jim Playfoot, Volker Tschammer 3 GLOBAL AND REGIONAL RESEARCH AGENDAS 65 3.1 OVERVIEW 67 3.2 TARGETING MAJOR NEW TRENDS 69 Luis M. Camarinha-Matos, Hamideh Afsarmanesh. António Abreu 3.3 CHALLENGES OF COLLABORATIVE NETWORKS IN EUROPE 77 Hamideh Afsarmanesh, Luis M. Camarinha-Matos 3.4 A CHALLENGE TOWARDS VO IN JAPANESE INDUSTRY: INDUSTRIAL CLUSTER 91 Toshiya Kaihara 3.5 COLLABORATIVE NETWORKS IN AUSTRALIA – CHALLENGES AND RECOMMENDATIONS 97 Laszlo Nemes, John Mo 3.6 A BRAZILIAN OBSERVATORY ON GLOBAL AND COLLABORATIVE NETWORKED ORGANIZATIONS 103 Ricardo J. Rabelo, Alexandra A. Pereira-Klen 3.7 SOME AMERICAN RESEARCH CONCERNS ON VO 113 H T Goranson 4 HUMAN, SOCIETAL, AND ORGANIZATIONAL ASPECTS 119 4.1 OVERVIEW 121 4.2 SOCIO-ORGANIZATIONAL CHALLENGES IN THE CREATIVE 123 ECONOMY Eoin Banahan, James Playfoot 4.3 TOWARDS STRATEGIC MANAGEMENT IN COLLABORATIVE NETWORK STRUCTURES 131 Flavius Sturm, Jeroen Kemp, Ruben van Wendel de Joode vi 4.4 COLLABORATIVE KNOWLEDGE NETWORKS 139 Stephen Evans, Norman Roth 4.5 PERFORMANCE MEASUREMENT AND ADDED VALUE OF NETWORKS 147 Stephen Evans, Norman Roth, Flavius Sturm 4.6 ETHICAL AND MORAL ISSUES FACING THE VIRTUAL ORGANIZATION 153 Scott Hawkins 5 INFORMATION AND COMMUNICATION TECHNOLOGY FACTORS 171 5.1 OVERVIEW 173 5.2 SUPPORT INFRASTRUCTURES FOR NEW COLLABORATIVE 175 FORMS Luis M. Camarinha-Matos, Hamideh Afsarmanesh 5.3 AGENT TECHNOLOGY 193 5.4 ON EMERGING TECHNOLOGIES FOR VO 207 Luis M. Camarinha-Matos, Volker Tschammer, Hamideh Afsarmanesh 6 FOUNDATIONS AND MODELING 225 6.1 OVERVIEW 227 6.2 EMERGING BEHAVIOR IN COMPLEX COLLABORATIVE 229 NETWORKS Luis M. Camarinha-Matos, Hamideh Afsarmanesh 6.3 FORMAL MODELING METHODS FOR COLLABORATIVE 237 NETWORKS Luis M. Camarinha-Matos, Hamideh Afsarmanesh 6.4 AGENT TECHNOLOGY FOR VIRTUAL ORGANIZATIONS 245 6.5 MODELING SOCIAL ASPECTS OF COLLABORATIVE NETWORKS 253 António Lucas Soares, Jorge Pinho de Sousa 6.6 THE ORGANIZATIONAL SEMIOTICS NORMATIVE PARADIGM 261 Joaquim Filipe 7 AN EXAMPLE ROADMAP 273 7.1 A ROADMAPPING METHODOLOGY FOR STRATEGIC RESEARCH 275 ON VO Luis M. Camarinha-Matos, Hamideh Afsarmanesh 7.2 A STRATEGIC ROADMAP FOR ADVANCED VIRTUAL ORGANIZATIONS 289 Luis M. Camarinha-Matos, Hamideh Afsarmanesh, Hermann Löh, Flavius Sturm, Martin Ollus ANNEXES 313 A.1 AUTHORS AND CONTRIBUTORS 315 A.2 METHOD OF WORK IN THINKcreative PROJECT 327 SUBJECT INDEX 333 AUTHOR INDEX 335 TECHNICAL SPONSOR: European Commission IST-2000-29478 Project Thinking network of experts on emerging smart organizations PARTNERS UNINOVA – Instituto de Desenvolvimento de Novas Tecnologias, Portugal [Coordinator] IAO - Fraunhofer-Gesellschaft zur Forderung der Angewandten Forschung e.V., Germany UvA - Universiteit van Amsterdam, The Netherlands CAS Software AG, Germany CTU - Czech Technical University, Czech Republic CeTIM - Centre for Technology and Innovation Management, Germany / The Netherlands Fokus – Fraunhofer-Gesellschaft zur Foerderung der Angewandten Forschung e.V., Germany CrU -Cranfield University, UK INESC P - Instituto de Engenharia de Sistemas e Computadores do Porto, Portugal Skandia Insurance Company Ltd., Sweden RAL - RoundRose Associates Ltd., UK www.thinkcreative.org www.uninova.pt/~thinkcreative This page intentionally left blank FOREWORD A research agenda for collaborative networks Purpose. Many practical application experiments and pilot cases nowadays provide evidence on what works and what still remains as a challenge for collaborative networked organizations (CNOs). The fast evolution of the information and communication technologies and in particular the so-called Internet technologies, also represents an important motivator for the emergence of new forms of collaboration. However, most efforts in this area are highly fragmented, considering only some partial facets and not a holistic perspective that would be required. We are therefore at a point in which it is necessary to define much more consolidated and sustainable research strategies for a second phase of research and development in this area. This book addresses the main disciplines involved in CNOs. It further synthesizes the views and opinions expressed by a large number of visionaries from the main disciplines involved in CNOs, and offers a comprehensive set of recommendations for the establishment of a research agenda on collaborative networks. As recognized experts in their specific areas, different authors in this book have presented work that is backed by a large number of research results, each focusing on specific facets of collaborative networks, and coming out of a large number of international and national projects. Intended audience. Given the objectives of the book, the intended audience includes mainly the research strategy planners, decision-makers at the research funding organizations, group leaders in research institutions, and the heads of research departments in companies interested in research and innovative development activities in the area of e-business and collaborative networks. Furthermore, the book can also provide valuable directions to PhD advisors and PhD students, who try to focus their research themes. Style. This is a multi-author book and therefore, although an attempt is made by the editors to achieve minimal uniformity, the reader should expect to find different styles of writing along the various chapters. In order to facilitate the reading of the book however, the editors have also provided six summary overviews, one at the beginning of each of the main parts of the book. These overviews offer a guide to the corresponding chapters included in each part, as well as a summary of the main messages conveyed by those chapters. Nevertheless, the reader needs to be aware of the fact that the CNO paradigm is a highly multi-disciplinary area for research, and requiring contributions from a large number of experts from different research communities. This by itself introduces a new level of heterogeneity in the styles, as different communities have different ways of expressions, different literary styles, and in each discipline different inherent semantics are associated to the terminology used. Sources. This book includes both the integrated summaries of the main findings and the recommendations resulted from various initiatives promoted by THINKcreative project, namely several regional and focused workshops, the Delphi survey, and
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