Management for Professionals JinHyo Joseph Yun Business Model Design Compass Open Innovation Funnel to Schumpeterian New Combination Business Model Developing Circle Management for Professionals More information about this series at http://www.springer.com/series/10101 JinHyo Joseph Yun Business Model Design Compass Open Innovation Funnel to Schumpeterian New Combination Business Model Developing Circle JinHyo Joseph Yun Tenured Researcher of DGIST and Professor of Open Innovation Academy of SOItmC Daegu, Korea, Republic of (South Korea) ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-981-10-4126-6 ISBN 978-981-10-4128-0 (eBook) DOI 10.1007/978-981-10-4128-0 Library of Congress Control Number: 2017941317 © Springer Nature Singapore Pte Ltd. 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore Preface How do we conquer the growth limits of a global capitalist economy? I have studied open innovation and open business model to answer this question nearly for 10 years. The creative three books such as Open Innovation (2003), Open Business Models (2006), and Open Services Innovation (2011) from Henry Chesbrough who is the founder of open innovation gave me big implications. I realized the requirement of a global research community and journal to answer my research question in 2010. So I prepared a research community and a research journal to answer my only one research question for 5 years with more than 1000 professors and researchers from 35 countries. At first, I made the Journal of Open Innovation: Technology, Market, and Complexity (JOItmC) with nearly 100 professors and researchers from 25 countries in 2014. Please visit www.jopeninnovation.com to see several great papers from this open access journal. And the Society of Open Innovation: Technology, Market, and Complexity (SOItmC) was established in 2015 by 500 professors and researchers from 30 countries. I hosted the SOItmC and KCWS 2015 conference at DGIST on June 14–18, 2015, with the theme “Open Innovation, Knowledge City and Creative Economy.” The SOItmC and CSCOM 2016 conference was hosted by San Jose State University on May 31–June 3, 2016, with 127 great papers under the theme “Open Innovation of Start-Ups and Firms in Value Chain.” Please visit www.openin- novationtmc.org to see details of conferences. I prepared this book to answer to the requirements for a guidance to connect logi- cally and practically between open innovation and business model from several professors, researchers, and firms’ CEOs who joined at SOItmC and JOItmC. First, I thank a lot the ex-president of DGIST, Mr. President, Dr. SungChul Shin. He gave chances for me to research deeply on open innovation and business model. Second, I thank a lot honor professor Henry Chesbrough. He gave me sev- eral teachings directly and indirectly for me to develop my own research frame- works for open innovation and open business model. Third, I thank a lot all expanded editor board members of JOItmC and all members of SOItmC including honor pro- fessor Philip Cooke from Bergen University College, Norway; honor professor Fumio Kodama, University of Tokyo, Japan; honor professor Fred Phillips, Stony Brook University, USA; honor professor Venni Krishna, Jawaharlal Nehru University, India; honor professor Francisco Javier Carrillo Gamboa, Tecnológico de Monterrey, Mexico; honor professor Anil K. Gupta, Indian Institute of v vi Preface Management, India; honor professor Keld Laursen, Copenhagen Business School, Denmark; honor professor Keun Lee, Seoul National University, Korea; honor pro- fessor KongRae Lee, DGIST, Korea; honor professor Loet Leydesdorff, University of Amsterdam, Netherlands; and honor professor Ulrich Witt, Max Planck Institute of Economics, Germany. February 27, 2017 JinHyo Joseph Yun Acknowledgment This book was supported by the DGIST R&D Program of the Ministry of Science, ICT and Future Planning (16-IT). vii Contents Part I Introduction 1 Introduction ............................................................................................. 3 1.1 The Requirements and Method to Vitalize Open Innovation ......... 4 1.1.1 Why Do We Need Open Innovation? ............................... 4 1.1.2 How Can We Vitalize Open Innovation at the National Level or Higher? ...................................... 5 1.2 L ocus of Open Innovation .............................................................. 6 1.3 C oncrete Existence of Open Innovation ........................................ 8 1.3.1 Diverse Measures of Open Innovation ............................. 8 1.3.2 New Measure of Open Innovation ................................... 10 References ................................................................................................. 12 Part II Open Innovation in an Economic System and the National Innovation System 2 Dynamics of the Open Innovation Economy System ........................... 17 2.1 Introduction .................................................................................... 18 2.1.1 Capitalism Has Arrived at Its Growth Limits ................... 18 2.1.2 How Do We Conquer the Growth Limits of Capitalism? .................................................................. 19 2.2 Reasons Behind the Growth Limits of Capitalism: Findings from the Literature ......................................................................... 19 2.2.1 D iscussion in the Nineteenth Century and Early Twentieth Century ............................................ 20 2.2.2 Discussion in the Late Twentieth Century and Early Twenty-first Century ........................................ 21 2.2.3 Discussion of the Growth Limits of Capitalism in Korea ............................................................................ 22 2.3 Economy Model to Conquer the Growth Limit of Capitalism ...... 24 2.3.1 O pen Innovation Economic System with a Good Balance Between Three Subeconomies ............... 24 2.3.2 Three Interactive Relationships in Open Innovation Economy System .............................................................. 26 ix x Contents 2.3.3 Theoretical Validation of the Dynamics of Open Innovation Economy System .................................. 29 2.4 S imulation of the Dynamics of Open Innovation Economy System ........................................................................... 31 2.4.1 Natural Life Cycle ............................................................ 31 2.4.2 Low-Speed and High-Speed Cases .................................. 32 2.5 Schumpeterian Dynamics .............................................................. 36 2.5.1 Schumpeterian Dynamics of Open Innovation Economy System .............................................................. 36 2.5.2 N ew Combinations as the Core in Schumpeterian Dynamics.......................................................................... 37 2.5.3 F our Agencies in Schumpeterian Dynamics .................... 38 References ................................................................................................. 38 3 E conomic Effects of Open Innovation ................................................... 41 3.1 Introduction .................................................................................... 41 3.2 Phenomena of Open Innovation ..................................................... 43 3.2.1 Long-Tailed Phenomena .................................................. 43 3.2.2 A pp Store Phenomena ...................................................... 44 3.3 Economic Effects of Open Innovation ........................................... 45 3.3.1 Marginal Product Increasing ............................................ 45 3.3.2 Economy of Diversity ...................................................... 46 3.3.3 X -Efficiency Enhancement .............................................. 46 References ................................................................................................. 47 4 Open Innovation Policy in National Innovation System ..................... 49 4.1 Introduction .................................................................................... 50 4.2 O pen Innovation Policy .................................................................. 50 4.3 National Innovation System Dynamic Model of Open Innovation Policy ........................................................................... 52 4.3.1 Model Building ................................................................ 52 4.3.2 Different Levels of Open Innovation Policy .................... 53 4.4 Scope of Open Innovation Policy .................................................. 55 4.5 Issues of Open Innovation Policies ................................................ 56 4.5.1 O pen Innovation as a Democratizing Innovation ............. 56 4.5.2 O pen Innovation Is “Very Unique” .................................. 57 4.5.3 O pen Innovation Needs Enough R&D Investment .......... 57 4.6 Conclusion ..................................................................................... 58 References ................................................................................................. 59 Part III Open Innovation Strategy of Firm 5 Concept, Structures, and Decision Factors of Open Innovation ........ 63 5.1 Emergence of Open Innovation ..................................................... 64 5.2 The Structure of Open Innovation ................................................. 66 5.3 Factors of Open Innovation of SMEs ............................................. 67