Business English: A Complete Guide to Developing an Effective Business Writing Style PDF
Preview Business English: A Complete Guide to Developing an Effective Business Writing Style
cover next page > title: author: publisher: isbn10 | asin: print isbn13: ebook isbn13: language: subject publication date: lcc: ddc: subject: cover next page > Abbreviations 150 Numbers 152 Review Exercises < previous page page_v next page > < previous page page_iii next page > Page iii Business English A Complete Guide to Developing an Effective Business Writing Style Third Edition Andrea B. Geffner Former Dean, Taylor Business Institute, N.Y. President, ESCO, Inc., N.Y. < previous page page_iii next page > < previous page page_iv next page > Page iv For Dr. Rome so I could do it at all and Dr. Jacobs so I could do it again © Copyright 1998 by Barron's Educational Series, Inc. Previous editions © copyright 1993 and 1982 by Barron's Educational Series, Inc. Material incorporated from Business Letters the Easy Way © 1998, 1991, and 1983 by Barron's Educational Series, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the copyright owner. All inquiries should be addressed to: Barron's Educational Series, Inc. 250 Wireless Boulevard Hauppauge, New York 11788 Library of Congress Catalog Card No. 97-37288 International Standard Book No. 0-7641-0278-8 Libarary of Congress Cataloging-in-Publication Data Geffner, Andrea B. Business English : a complete guide to developing an effective business writing style / Andrea B. Geffner. 3rd ed. p. cm. Includes index. ISBN 0-7641-0278-8 1. English languageBusiness English. 2. English language Rhetoric. 3. Business writing. I. Title. PE1479.B87G4 1998 808'.06665dc21 97-37288 CIP PRINTED IN THE UNITED STATES OF AMERICA 9 8 7 6 < previous page page_iv next page > < previous page page_v next page > Page v CONTENTS Table of Model Letters ix Preface xi Part One Grammar and Sentence Structure 1. Identifying Verbs and Subjects 3 3 Recognizing Verbs 8 Recognizing Subjects 10 Principal Parts of the Verb 14 Review Exercises 2. Sentence Completers 17 17 Adjectives 20 Adverbs 24 Direct Objects 24 Predicate Nominatives and Adjectives 26 Review Exercises 3. The Sentence vs. Fragments vs. Run-ons 29 29 The Basic Sentence 30 More Complicated Sentences 32 The Fragment 33 Still More Complicated Sentences 36 The Run-On 38 Words of Transition 38 Summary 39 Review Exercises 4. Subject-Verb Agreement 43 43 The Natural S 43 The Noun S 45 The Possessive S 46 The Verb S 60 Review Exercises 5. Verb Forms 63 63 Tense Recognition 64 Tense Formation 66 Irregular Verbs 73 The Future Tense 76 Tense Use 80 Passive Voice 85 Review Exercises 6. Pronouns 89 89 Case 97 Reference 100 Agreement 103 Review Exercises 7. Advanced Sentence Structure 107 107 Parallelism 112 Misplaced Modifiers 115 Dangling Modifiers 118 Indirect Discourse 123 Review Exercises 8. Mechanics 127 127 Punctuation 142 Capitalization 146 Abbreviations 150 Numbers 152 Review Exercises < previous page page_v next page > < previous page page_vi next page > Page vi Part Two Correspondence 9. Business Style 157 157 Tone 159 Outlook 161 The "You Approach" 162 Organization 166 Electronic Mail 166 Practice 10. Letter Format 169 169 Parts of a Business Letter 170 Arrangement Styles 172 Punctuation Styles 178 Postscripts 178 Special Paragraphing 178 The Envelope 180 Practice 11. Request Letters 181 181 Inquiries 184 Orders 185 Practice 12. Replies 187 188 Acknowledgments 189 Follow-Ups 190 Confirmations 191 Remittances 191 Order Acknowledgments 197 Stopgap Letters 197 Inquiry Replies 200 Referrals 200 Refusals 202 Practice 13. Credit and Collection Letters 205 205 Credit Letters 211 Collection Letters 214 Practice 14. Complaints, Claims, and Adjustments 217 217 Complaints 217 Claims 222 Adjustments 225 Practice 15. Sales and Public Relations Letters 227 227 Sales Letters 231 Public Relations Letters 235 Practice 16. Social Business Letters 237 237 Letters of Congratulations 239 Letters of Sympathy 240 Letters of Appreciation 242 Invitations 244 Announcements 245 Practice 17. Employment Correspondence 247 247 The Resume 253 Letters of Application 258 Follow-Up Letters 259 Letters of Reference and Recommendation 261 Letters Declining a Job Offer 262 Letters Rejecting a Job Applicant 263 Letters of Resignation 264 Letters of Introduction 265 Practice 18. In-House Correspondence 267 267 The Interoffice Memorandum 272 Practice 19. News Releases 275 278 Practice < previous page page_vi next page >
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