Business Driven Research and Development: Managing Knowledge to Create Wealth (Macmillan Business) PDF
217 Pages·1999·0.639 MB·English
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Description:
Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
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