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About Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
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Detailed Information
| Author: | G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown |
|---|---|
| Publication Year: | 2011 |
| ISBN: | 9780470643594 |
| Language: | English |
| File Size: | 1.107 |
| Format: | |
| Price: | FREE |
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