Table Of Content

“A real pleasure, ... Dlink brims with surprising insights about aur world and ourselves.” —Salon #1 National Bestseller >», (wr. NEW \ { APTERORD BY © TIME AUTHOR ~ blink By the author of THE TIPPING POINT * The Power of Thinking Without Thinking Malcolm Gladwell Extraordinary acclaim for Macoism GLapwei.§ BLINK The Power of Thinking Without Thinking “Malcolm Gladwell’s fascincting treatise on snap judgments The wi ading here is a real pleasure. As in the hest Blink, and the of Ghdwell’s work, Blink brims with surprising insights afollowing. cr isin top form in about our world and ourselves, ideas that you'll have a hard time getting out of your head, things you'll itch to share with all your friends.” — Farhad Manjoo, Salon “I knew from the first few pages of Blink © thought: I'm gonna be up all night reading this. tly what T dwell nd advance his thought-provoking theories in this sinuous, fas- has rounded up scores of arresting anecdotes to support narrative. ... You can't judge a book by its cover. Bur Gladwell had me at hello — and kept me hooked to the final page.” — Jennifer Reese, Entertainment Weekly “Gladwell can be simultancously lively and serious, with par- ticularly good instincts for finding quirky, varied examples to prove his points.” — Janet Maslin, New York Times “A really fan ride... . Gladwell offers a near-limitless supply of fascinating ancedotes. . .. He is without peer in his abil- icy to sum up complex concepts with a simple, tight phrase.” — Mark Coatney, Chicago Tribune “Royally entertaining. ... Gladwell’s real genius is ax a story- nt, many-armed Hindu god of he plucks them from every imaginable field of human endeavor.” — Lev Grossman, Time teller. He’s like an omni: anecdotes: “Gladwell invests his stories with enough idiosyneratic human dimension to keep his flow of statistics in balance and his flow of ideas consistently stimulating. ...He gives good weight to a provocative subject, the relevance of which may inspire reflection on several notable and perhaps question~ able decision-making efforts of our recent history. -Cl is Navratil, Boston Globe “Marvelous. .. Malcolm Gladwell has a good eye for a great And in Blink he tells one great story after another. Blink will be part of the zeitgeist. — Thomas Homer-Dixon, Toronto Globe and Mail “An entertaining and thought-provoking read... Blink is fall of accounts of fascinating experiments that almost beg you to repeat them.” — James EK Sweency, Cleveland Plain Dealer “A cautionary note to all number crunchers, data cvaluators, and general information grinders everywhei not be the book for you. But ev ' intoxicating.” — Thane Rosenbaum, Los Angeles Times “Gladwell is the bes talent as a journalist at The New Yorker is that hi at seemingly mundane things about what makes human beings human.” — Mark Athitakis, Chicago Sun-Times sort of detai -oriented writers his unique n look .and find valuable lessons “Gladwell brilliantly illuminates an aspect of our meatal lives shacwe utterly rely on yet rarely analyze, namely ovr abiliey to make snap decisions or quick judgments. ... Enlighten- ing, provocative, and great fun to read.” = Donn: 1, Booklist «Blink moves quickly through a series of delightful stories... He's always dazzling us with fascinating information and phenomena. ... If you want to trust my snap judgment, buy this book: you'll be delighted.” — David Brooks, New York Times Book Review “Compelling. ... Blink satisfies and gratifies. ... It features the fascinating case studics, skilled intorweavings of psychological experiments and explanations, and unexpected con- nections among disparate phenomena that are Gladwell’s impressive trademark.” — Howard Gardner, Washington Post “What Stephen He colm Gladwell is doing for social science. .. . Gladwell uses king did for theoretical physics Mal- a series of fascinating examples to support his views, weav- ing scientific data into page-turning prose.” — Jill Spitznass, Portland Tribune “A provocative and enlightening read. ... Te is a pleasure to travel through this land of rapid cognition with a guide as curious and insightful as Gladwell.” — Rosemary M. Magee, Ailanta Journal-Consiitution “Mz, Gladwell is a gifted storytelles, able to find memorable characters and delightful anecdotes wherever he goes.” — George Anders, Wall Street Jornal “Gladwell synthesizes anecdotes and research results into a revolutionary thesis, anticipating objections and implicating his own common sense along the way. Blink cements his position as the most engaging essayist working at the inter- section of science and culture.” — Donna Bowman, Onion A.V. Club “Ghadwell’s new books shaces many of the strengths of The Tipping Point: cleax prose, friendly packaging, and eye- popping scientific studies.” — Jeff Salamon, Austin American-Statesman “Malcolm Gladwell, the most original American journalist since the young ‘om Wolfe, has produced another book hae will change the way people think about the way they think. ... Gladwell has the rare ability to render the mundane compelling, to connect seemingly disparate subjects, and to routinely tern conventional wisdom on its head. Journalism professors caution against describing anyone for anything as unique, bur in Gladwell’ case, it applies. Nobody else writes the kind of stories he does, because nobody else thinks the way he does. ... Nobody shares Gladwell’s talent for making those studies easy for lay- people to grasp. If only high-school textbooks were half as engaging.” — Ken Fuson, Baltimore Sun “Gladwell has developed into a dream writer for the lazy lay- man with an interest in science, human nature, and even business. He’s managed to tura edification into entertainment, unraveling knotty research theories and obscure terms, and spinning them into page-turning stories.” — Rebekah Denn, Seattle Post-Intelligencer “Gladwell’ fascinating parade of colorful anecdotes and scientific research is a great read and good food for thought about thought.” — Mo Gillis, Evergreen Monthly “ Blink offers an celectic, entertaining, and informative blend of ancedotes and psychological research.” — Howard Halle, Time Out New York “Gladwell is one of the gecat intellectual popularizers of our time, distilling provocative concepts and injecting them into the mainstream... A rich book filled with startling ideas. Don’t blink or you'll miss something.” — Chris Tucker, Dallas Morning News “A convincing and powerful boolk, ... It’s the tich, layered picture of the human decision-making process that makes Blink worth clarity of language allow him to deliver compelling stories ading, ... Gladwell’s depth of sources and from across the spectrum of American experience.” — Damian Kilby, Portland Oregonian cdywell gots the science facts right and has the journalistic skills to malse them wttecly engrossing.” — Library Journal “Entertaining, .. .Te will make think.” ‘ou think about how you illiam Dietrich, Seattle Times “Vhree pages: that’s al it took for Blink to hook me.” = Robert Lalasy, Raleigh Ne Observer “A clear; insightful, and entertaining writen... Blink delivers on the ‘holy cows.’ ” — Matt Crenson, Associated Press “Malcolm Gladwell’s new book offers lots to enjoy. Gladwell tells every tale well.” — Carlin Romano, Philadelphia Inquirer “Gladwell writes entertainingly, and the end result is a pleas- ant treatise on logic and on how thinking too much can get us in trouble, Te is informative and considerable fun.” — Roger Harris, Newark Star-Ledger Aso By Matcorm GLADWELL The Tipping Point BLINK The Power of Thinking Without Thinking MatcoiM GLADWELL | BACK BAY BOOKS Litter, Brown ann Conravy New Yous # Bosson # Loxvos Copyright © 2c05 by Malcolm Gladwell 1y Maleolm Gladwell Afterword and reading yroup guide copyright © 2007 All rights reserved Except as permitted under the US. Copyright Act of 1976, ‘no par: of this publication may be reproduced, distributed, or trarsmitted in any form or by any meas, or stored in a database or retrieval systema, wichous the prior writsen permission of the publisher, Back Bay Books/ Lite, Brown and Compary Ilacketie Book Group USA. 257 Parke Avenue, New Yorks, NY rer69 ‘Visit our Web site at worl LachetteBookGroupUSAA.com Originally pablished in hardcover by Little, Brown and Compary, January 2035 First eBook Edition: April 2007 Photographs in chapter 3 by Brooke Williams ‘The author is grateful for per-nssion to use he following previously copyrighted materiak Mark Sullivan, Oxy Fimes: The United States 1920-1525, vol. 6 The enties (New York: Charles Sribner's Sons, 1935), 16; Dick Mortis, Rebind the Oval Office (Los Angeles: Renaissance Books, 1y9y), 46-473 and David Klinger, Pato the Kill Zome A Cop's Lye View of Deadly Force San Virancisco: Jossey-lass, 2004) ISBN: 0-3169-2591 t-Derision making, >. Intuition, 1 Vide To my parents, Joyce and Graham Gladwell