0 a PelicBaono k BeyondF reedom andD ignity B.F. S kinner PelicBaono ks BeyonFdr eedoamn dD ignity B.F .S kinnehra sb eenn amed( byT imem agazine) 'the mosti nfluentoifal li ving Ameprsiyccahno logainsdt s them ostc ontroverfisgiuarlie n t hes cienocfeh uman behaviouHre' w.a sb orni nP ennsylvainni1 a9 04a nd gaineMd. A.a ndP h.D.d egreaetsH arvarSdi.n c1e9 48 heh ast aughattH arvarwdh, ereh ei sn owE dgarP ierce ProfessoofrP sycholoTghye. a uthoorf t hec lassUitco pian noveWla lden (T1w9o4 8P)r,o fesSskoirn neirsf amous forh isl aboratwoorryk w ithp igeonbsr,i ngianngi mal experimentattoai qouna ntitastciiveen tliefivce Hle. i sk nown ast hef atheorft het eachimnagc hinaen dp rogrammed learnianngd,h isi nventiionncsl utdhee A irC riba, mechanicbaalb y-tendaenrdt, h eS kinneBro x,a research instrumdeensti gnteodt racceh angeisna nimable haviour. Amongt hem anyh onourhse h asr eceivaerdet heN ational Science Aawnadrt dh eD istinguiCsohnetdr ibutAiwoanr d oft heA mericaPns ychologAiscsaolc iatBieoyn.o nd Freedaonmd D ignitthyes, u mmaroyf h isl ifew'osr ki nt he scientainfiacl ysoifb se haviohuars,b eenc allbedy ScieNnecwes ' oneo ft hem osti mportant happienn ings twentiectehn tuprsyy chology'. B.F .S kinner BeyonFdr eedom andD ignity PenguiBno oks PenguiBno oksL td,H armondsworth, MiddleseExn,g land PenguiBno oksA ustralLitad ,R ingwood, VictorAiuas,t ralia PenguiBno oks( N.Z.L)t d, 182-19W0a irauR oad,A ucklan1d0 ,N ew Zealand Firsptu blishiendt heU .S.A1.9 71 PublishiendG reaBtr itabiynJ onathaCna pe1 972 PublishiendP elicBaono ks1 973 Reprint1e9d7 41,9 76 Copyrig©h tB .F .S kinne1r9,7 1 Madea ndp rinteidnG reatB ritabiyn RicharCdl ay( TheC haucer Press) Ltd Bungay, Suffolk Seti nL inotyBpaes kerville Thisb ooki ss olsdu bjetcott hec ondititohna t its halnlo t,b y wayo ft radoer o therwibseel ,e nt, re-solhdi,r eodu t,o ro therwicsier culawtietdh out thep ublisheprr'isoc ro nsenitna nyf ormo f bindinogr c oveort hetrh ant haitn w hichi ti s publishaendd w ithouat s imilcaorn dition includitnhgi cso nditiboeni nigm poseodn the subsequepnutr chaser Contents I. A TechnoloogyfB ehaviou9 r 2.F reedom3 1 3· Dignit4y8 4· Punihsment6 3 5· AlternatitvoPe usn ishme8n4t 6. Value1s0 1 7· TheE volutoifoa n C ultrue 126 8. TheD esigonfa Cultur1e4 3 9· WhatI sM an? ISO Notes2 11 Acknowledgeme2n19t s A TechnoloogyfB ehaviour Int rytions go ltvhete e rripfryoibnltgeh mafsta cuesi n thweo rtlodd waeyn, a turtaulrtlnoty h e twheid nog s besWte.p lafyr osmt renagntodhu ,sr t reinssgtc hi ence andt echnoTlooc goyn.ta ap ionp ulaetxipolnow sei on loofkob re tmteetrh ods coofn tTbrhiorrlte.ha tbeyan ed nuclheoalro cwaeub sutib,li dg gdeert erfroernactne ds anti-tbiacl-lmsiiysssstiWelemet s r.ty o s taovffew orld famiwnietn he w faonobdde st wtaeyros fg rowtihnegm . Improsvaendi taantmdie odni cwiinlelh ,o pwceeo, n trol disebaesteht,oe urs intgr aannsdp owritlsalotl ivoen the probloefm sgt hheet atnodns e,w w ayosfr educoirn g dispoosfwi ansgwt iesl tlot php eo lluotfti hoeenn viron menWte.c apno itnort e markaacbhliee veimnae lnlt s thefiseel dsi,it ns ao nstdu rprisinsgh otuthlrtadyot we extetnhde Bmu.tt h igngrsos wt eawdoirlsayen ,di ti s dishearttofie nntdih ntaget c hniotlsoiegislyn f c reasingly atf auSlatn.i taantdmi eodni chianvmeea dteh per ob lemsp oopfu lamtoiraoecn u wtaehr,a s iarceaqdn u ew horrwoirtt hh ien venotfni uocnl weeaarp oannsd, the affluepnutr suhiatp poifin sle asrsg reelsyp onfsoirb le polluAtsiD oanr.l inhgatssoa ni•'d E,v enreyw source fromw himcahn h aisn crehaisse dpo ontw heer ehaarst h beeuns etdod imintihpserh o spoefc thsi s sAulclc essors. hipsr oghraebsse sea ntt heex peonfds aem atgoe ehnis vironwmheinhctehc annroetp aanicdro unlodft o resee.' Whethoernr o hte c ouhladv feo restehdeean m age, • Notebse gionn page21 1. 10 BeyoFnrde edaonDmdi gnity manm usrte piaoitrr a lilsl osAtn.d chaedn o ishfoe will retchonega ntiuozrftee h dei fficuTlhteay p.p lica tioofn pthhyes aincbdai lo losgciiceaanllco ewnsie nl olt solovuepr r oblbeemcsa tuhsseeo lutliioean nsio nt her fielBde.t tceorn tracweiplctloi nvtperosop lu laotniloyn ipfe opulsteeh eNme.w weampaoyon ffssn eetdw e fences anvdi ce vearn suac,lh eobalurot c caaubnse pt r evented onliytf h ceo ndiutnidowenhrsi ncaht imoankwsea r can bec hangedm.e tNheoowdfa s g ricualntdmu erdei cine wilnloh te lipft h eayrn eo ptr actainshdeo du,s iisn ga matter nootfb uoinlgldsayi n ncdi tieosfh obwpu eto pi le livOev.e rcrowdbienc go rrceaocnnt lbeyydi nducing peopnoltet oc rowadn,td h een virownimcleolnn tt inue tod eteriuonrtaitle polluatriaenb ga npdroancetdi.c es Ins howretn ,e etdom akvea sctha nignhe usm abne havioaunrdw, ec annmoatk teh ewmi tthh·he e lopf nothmionrgte h apnh ysoirbc is oglyno,o m attheorw harwde t ry. t(hAenrdeo tahreer prsoubcalhst e hmes , breakdofo wenod uurc atsiyosntaaenltmd h dei saffection anrde vooflt thy eo untgo, wphhiycshai ncbdaoi ll ogical technoalrosego oi bevsi oiursrleyl tehvatathn ety have nevbeere anp pliIetid sn.o )t uegnhto o' utseec hnology witah d eepuenrd erstoafnh duimnagn iosrst uoe s', 'deditceacthen otloo gmysa pni'rsni eteudaoslrt' o', e n coaugrtee chnololgoioasktht usm aptnro o blSeumcsh' . expresismipotlnhysa w th erheu mabne havbieoguirn s, technoloagnyd swttehom aputssc ,ta rornya, s hwaev e int hpea swti,t h wwehh aatvl ee arfnreodpm e rsonal experoirefn rcotemh ocsoel leocftp ieornssoe xnpaelr i encceasl hlieosdrt yo,rw itthh dei stilolfea xtpieornis ence ftoou nbdfe o ilwnki sdomp raancdtr iucloaefls thumTbh.e hsaev bee eanv ailfaocbrel net uarniadel sl, weh avteo sfhootrwh eimts h set aotfte h weo rtlodd ay. Whawte n eeidas t echnooflb oeghya vWieoc uoru.l d solovuepr r oblemse nqouuiigcfhk c lwoyeu alddj tuhset A TechnoofBl eohgayv iIIo ur growotfth h weo rlpdo'psu laastp iroencai sswe eal dyj ust thceo uorfsa se p aceosrih mippr,ao gvrei cualntidun re duswtirtysh o moeft hceo nfidweintcwheh iwceha ccel erahtieg h-epnaerrtgioycr ml oevse, toawp aeradcse ful worwlidts ho metlhiitknhegse t epardoyg wrietswhsh ich physhiacassp proaacbhseodzl eurt(oee v tehno hu bgoth remapirne sumoaubtol fyr eacBhu)ta. b ehavioural techncoolmopgya rianpb olweea rnp dr ecitsopi hoyns i caaln bdi olotgeicchanloi lslo agcnygka ,in dt howsheo don ofitn tdh vee rpyo ssirbiidliictauyrlm eoo urlsei kely tob ef righbtyei ntteh dar ne assTuhraeithds o. wf awre arfer o'mu ndershtuamnadinis nsgui ents h'se e nisne which phybsiiocylu son gdaenrds tthaefiniedrl adnsd, howf ar awree from ptrhceea vteansttitrnoowgpa hred whichw otrhled tsoe iebnmees x orably moving. Twentyh-ufinvdeyr eeadr si mtai ggohh atv bee esna id thmata nu ndershmtisoeoaldswf e lalsa noyt hpearr t of his worlhde.i stT hotedh aihyne gu nderstands least. Physaincbdsi l ooghya vceo mael onwga yb,ut th ere has beenno c ompardaebvleel opomfae nnytt hliinkage scieonfhc uem abne havGiroeueprkh. y saincdbs i oogly are onfho iw stoirnitceoarnlel (synt mo o deprhny sicist orb iolowgoiuslttdu rtnoA ristfoohtrel lebp u)tt,h e dailogoufPe lsa atrose t aislsli tgons etdu daenncdti st ed asi ft hey tlhirgoehnwth uman behaviour. Aristotle counlodht a vuen dersat opoadgm eo doepfrh ny soirc s boilogbyu,t Soacnrdha itse sf rienhdasvl ei wtotulled trouibnfl oel lomwoiscntug r rdeinstc uosfsh iuomnasn affaiArnsda. s t ot echnyo,wl eoh gavmea diem mense striidnce osn trotlhplehi ynsgai ncbda illo ogiwcoarll ds, buotu prr acitingc oevse rnment,a nemddu ucochfa tion, economtihocusag,dh a pttoe d vdeirffye rceonntd itions, havneog tr eaitmlpyr oved. We casnc arcelyt hbeiyxss p alyatiihnnagt t hG er eeks 12 Beyond FreDeidgonmi tayn d kneawlt lh ewraets ok noawb ohuutm abne havCieorur. taitnhlekyyn emwo rteh atnh ey akbnoetuwht pe h ysical world, wabssut tni olitlt mMuocrhe.o tvheerwi,ar oy f · thinkaibnoghu utm abne havmiuosutr hhaadsv oem e fatflaalwW .h ereGarse pehky saincbdsi olnoogm ya,t ter howc rudlee,ed v entutaoml oldye srcni eGnrceee,k theoorfih eusm abne havlieonduo rw heIrfte h.ea yr e wituhst odiaty , ibse cnaotuths epeyo ssessosmkeeid n d ofe tervnearli tyb,e cabtuuhstede yi ndo cto nttahien seeodfas n ything better. Itc aanl wabyeas r guedh utmhabanet h aviisao ur' particduilffiacrfiulelyltI d ti. s, aanrdee s wpee cially likteotl hyi snojk su tb ecawuesa ers eoi neipndt e aling witiht . moBduetpr hny saincbdsoi losguyc cestsrfeualtl y subjtehcaattrsc e e rtaniosn ilmyp tlheamrna nays pects ofh umabne havTihoeud rie.ffr enicste h atth ien stru menatnsmd e thotdhseu ys aer oef c ommenscuormate plexTihtefy a.ct tha etq uaplolwye rifnuslt ruamnedn ts methoadrsne o ta vailiantb hlfieee lodf hubmean haviiosu ra nnoe tx planiatti isoo nnlp;ya rotft he puzzWlaesp. u ttaim nagno nt hmeo oanc tueaalsliye r thainm proevdiuncga itnoi uoprnu bslcihclo? sOo rt han constrbuecttktiiennrogd f ls i vsipnagfc oeer v eorn?yeO r thamna kiinptgo ssfioberlv ee rytoobn ege a infeumlly ployaendda ,sa r esutloet n,j aoh yi hgesrt andoafr d liviTnhgec? h oiwcaes anm oatt toefpr r iosrf,io ntroi e onceo uhladv e tshaaitd it iwmapso rtmtooa rntgetoe t thmeo oTnh.e e xcitthiinngg gaebtottuiottn h gme o on wasi tfse asiSbciileiantncydte. e chnohlaodrg eya ched thpeo iantwt h hi,cw ith gronepeaus th , tthhiceno gu ld bed onTeh.e riesn oc ompareaxbcliet eambeotnuhtte problpeomsbsey dh uman behWeaa vrineoo dutor s.te o solutions. Iti se astyoc oncltuhdateth emrues btes omething about hbuehmaavnwi hoiucrh ams ackieesan ntailfiycs is, A TechnoofBl eohgayv i1o3u r andh enacene ffecttievcehg nyoi,lm opossbiubwtle e , havneo bty a nmye aenxsh aeudts htpeo ssibTihleirtei es. is a isnwe hnisciehtc abne s aitdh atthm ee thoodfs sciehnacvseec aryceebtle yea np pltiohe udm abne hav iour.h avWuees etdh ien struomfse cniteswn ech ea;v e counatneddm easuarnedcd o mparbeudts; o mething essetnots icailep nrtaicfiitcmsi i cses iinan lgm osctu rall rendti scuosfsh iuomnasn behIatv ithooadu sowr i.t h ourt reatomfet nhcte a usoefbs e havi(oTuhtree. r m 'cauissne ol' o ngceorm moinns ophistsicciaetnetdi fic writbiunitgwt ,i slelr vee nwuoeghhle lr e.) Manfi'rses xtp erwiietnchca eu psreosb acbalmfyer om his boewhna v:i tohuirnmgosv ebde cahuesm eo ved theImfo. t htehri mnogvse idwt,a bse casuosmee eolnsee wamso ving atnhidef m m,to hveec ro unlodbt e s eeint, wabse cauhsee wiansv isTihbeGl ree.ge ok dsse rviend thisa sw.ac yat euhsose f phpyhseincoamlTe hneawy.e re usuaolutlsyi det htihntegh sem yo vebdu,tt h emyi ght entienrt o 'paonsdt sheesms.' Phybsiioclssoo goyan n d abandeoxnpelda noaftt hiiosna sn stdou rrtn teomd o re usefkuilno dfsc ausbeustt,h e hsatnseo pbt e edne cisitvaeklieynnt hfiee lodfh umabne haviIonutre.l li genpte opnlole o ngbeerl itehvamete na rpeo ssebsys ed demo(nashl otuhg tehxeo rcoifds emv iisol csc asionally practainstdeh dde,a imohnairsce appeiantr hewedr it ingosfp sychothebruatp ihsubtmesah)na, v iisso tuirl l commoantltyr itboiu ntdewde aleglnitAns gj. u venile de linqiussea nitfd oe,rx amptloe s,bu eff erfirnoagmd is turbpeedr sonTahleirtey .bw'eon uopl odi innst a yiintg ift hpee rsonwaelrnieot styo mehdoiws tfirnoctmth e bodwyh ihcahgs o itt sienlttfor ouTbhlede i.s tiinsc tion clear ownhebe ondi ys staoci odn tsaeivnep rearls on alitiesc ornwothilit ic nhd ifferweanyatst d ifferent timPessy.c hoahnaavlieyd setnstt ihfireoedfte h epseer sonal-ittheiege oss,u r peegaon,d -iandd i nteractions
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