Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands PDF
255 Pages·2006·1.116 MB·English
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Preview Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
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This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands. --- Marketing
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
