Better presentations : a guide for scholars, researchers, and wonks

200 Pages·2017·28.36 MB·English

by  Schwabish, Jonathan A

BETTER
PRESENTATIONS
A Guide for Scholars, Researchers, and Wonks
Jonathan Schwabish
BETTER
PRESENTATIONS
B ETTER
PRESENTATIONS
A Guide for Scholars, Researchers, and Wonks
J onathan Schwabish

ր րN EW YORK
Columbia University Press
Publishers Since 1893
New York Chichester, West Sussex
cup.columbia.edu
Copyright © 2017 Columbia University Press
All rights reserved
Library of Congress Cataloging-in-Publication Data
Names: Schwabish, Jonathan A., author.
Title: Better presentations : a guide for scholars, researchers, and wonks /
Jonathan Schwabish.
Description: New York City : Columbia University Press, 2017. | Includes
bibliographical references.
Identifers: LCCN 2016008168| ISBN 9780231175203 (cloth : alk. paper) |
ISBN 9780231175210 (pbk. : alk. paper) | ISBN 9780231542791 (ebook)
Subjects: LCSH: Business presentations.
Classifcation: LCC HF5718.22 .S349 2016 | DDC 658.4/52—dc23
LC record available at https://lccn.loc.gov/2016008168
Columbia University Press books are printed on permanent
and durable acid-free paper.
Printed in the United States of America
c 10 9 8 7 6 5 4 3 2 1
p 10 9 8 7 6 5 4 3 2 1
Cover design: Noah Arlow
For Lauren, Ellie, and Jack,
my sources of infnite inspiration and happiness.
CONTENTS
Acknowledgments xi
INTRODUCTION 1
PART ONE: DESIGNING YOUR PRESENTATION
1. THEORY, PLANNING, AND DESIGN 11
Hourglass Construction 11
Te Presentation Worksheet 14
From Outlining to Designing 23
2. COLOR 29
Choosing a Color Palette 31
A Little Color Teory 35
Using Color Contrast 42
Creating Your Own Color Palette 48
3. TYPE 51
Make Your Text Bigger 52
Understanding and Choosing a Typeface 54
Finding New Fonts 57
vi i iփ CONTENTS
PART TWO: BUILDING YOUR PRESENTATION
4. THE TEXT SLIDE 65
Declutter and Use Less Text 65
Slide Headlines 70
Te Layering Approach 73
Layering Equations 78
From Text to Visuals 80
5. THE DATA VISUALIZATION SLIDE 83
Using Preattentive Attributes 84
Layering Graphs 88
Basic Chart Redesigns: Line Charts 97
Basic Chart Redesigns: Te Clutterplot 101
Basic Chart Redesigns: Te Pie Chart 103
Basic Chart Redesigns: 3D Chart 107
Table Slides 108
Inserting Graphs 113
6. THE IMAGE SLIDE 117
Make Your Images Full-Screen 118
Finding Good Images 124
Photo Resources 125
Icon Resources 127
Custom Images 128
Copyrights and Attribution 128
Get Larger Images 129
Saving and Inserting Images 130
Using Video 132
7. THE SCAFFOLDING SLIDES 135
Title Slides 135
Agenda Slides 136
Header Slides 139
Breaker Slides 140
Ending Slides 141
Taking a Diferent View of Your Presentation 142
Contents ▸ ix
Part three: GivinG your Presentation
8. Presenting 147
Preparing for Your Presentation 147
Delivering Your Presentation 151
Emotions Matter 152
9. The Technical niTTy-GriTTy 157
Using Notes 157
Aspect Ratios 159
Technical Set-Up and Tools 161
Delivering Online Presentations 164
Handouts and Sharing Slides 165
ConClusions 169
Further Readings 171
References 173
Index 179