Behavioral Supply Chain Contracting: Decision Biases in Behavioral Operations Management PDF
Preview Behavioral Supply Chain Contracting: Decision Biases in Behavioral Operations Management
Edition KWV Michael Becker-Peth Behavioral Supply Chain Contracting Decision Biases in Behavioral Operations Management Edition KWV Die „Edition KWV“ beinhaltet hochwertige Werke aus dem Bereich der Wirtschaftswissen- schaften. Alle Werke in der Reihe erschienen ursprünglich im Kölner Wissenschaftsverlag, dessen Programm Springer Gabler 2018 übernommen hat. Weitere Bände in der Reihe http://www.springer.com/series/16033 Michael Becker-Peth Behavioral Supply Chain Contracting Decision Biases in Behavioral Operations Management Michael Becker-Peth Wiesbaden, Germany Bis 2018 erschien der Titel im Kölner Wissenschaftsverlag, Köln Dissertation Universität zu Köln, 2012 Edition KWV ISBN 978-3-658-23884-1 ISBN 978-3-658-23885-8 (eBook) https://doi.org/10.1007/978-3-658-23885-8 Library of Congress Control Number: 2018968334 Springer Gabler © Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2012, Reprint 2019 Originally published by Kölner Wissenschaftsverlag, Köln, 2012 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer Gabler imprint is published by the registered company Springer Fachmedien Wiesbaden GmbH part of Springer Nature The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany Acknowledgements It started five and a half years ago and was more like a vision. It started to be reality and grew over the time and looking at the results makes me somehow proud. This it not only true for my thesis, but also to my beloved children, Luis and Marie. vVriting his PhD thesis is a special time, becoming father twice during that time makes it even more special. First of all I would like to thank my supervisor Professor l;lrich Thonemann. He first introduced me to the field of Behavioral Operations Management and I really learned a lot during the countless hours of discussion of how to the papers. I am honestly grateful for the time as a research assistant at his department. I also thank Professor Dirk Sliwka for kindly co-supervising the thesis and Professor Ludwig for heading the thesis defense. I also want to thank Professor Elena Katok for her feedback and suggestions as a co author of my first paper. The third chapter of this thesis would not have been possible without Anna-Lena Beutel and Professor Stefan Minner, and I want to thank you, for charing your data, knowledge, time and inspirations with me. During my time at the l;niversity of Cologne I was accompanied by many people. want to thank my colleagues, Marc Albers, Andreas Brinkhoff, Michael Decker, l\icola Decking, Marcus Dettenbach, Hannah Egbringhoff, Andre Fuetterer, Torsten Gully, Tanja Haeger, Heininger, Dominik Katja Henne, Kai Hoberg, Simon Holler, ."Jadine Holtvogt, Christina .Jakobs, Sebastian .Jucken, Silke .Tiitte, Kerstin Ku bik, Anna Kupper, Philipp Laufenberg, Katharina Nachtsheim, Philipp 1\aujoks, Ulf Ylerschmann, Karin :Vlollering, Signe Oepen, Henning Olbert, Raik Ozsen, Felix Papier, Vladislav Richter, Kathrin Rieger, .Johanna Rosenbusch, Lisa Scheele, Stefanie Schiefer, Frank Schneider, Ylonika .Jeanette Seifert, Ylarccl Sieke, Analena Stern, Carina von vVeyhe, Alexander vVeyers, and .Jingnan Zhu for being my colleagues and friends. v Especially, I would like to thank Alexander vVeyers, Torsten Gully and Lisa Scheele for sharing the office with me and the numerous discussions we had together. I also want to thank my brother Andreas Becker for proofreading my thesis and my parents Ute and :Vlanfred Becker for raising my interest in business and research topics and for enabling me to do my (PhD-) studies. At last, I am deeply grateful to my family: Franke, Luis and Marie. During this special time you were always there when I needed you. You supported me whenever I needed it and with everything you could do. Luis and Marie: Thank you for being the most important thing in my life. And Franke, this thesis would not be possible without you, thank you for your endless hours of patience and babysitting when I sat at my computer writing this thesis and for motivating me when I did not want to sit down: Thank you Fnwke! Cologne, 2012 Michael Becker-Peth Vl Contents List of Figures X List of Tables XI List of Abbreviations XII List of Symbols XIII 1. Introduction 1 1.1. :Vlotivation . 1 1.2. Behavioral Decision :Vlaking 4 1.3. Outline .... 7 1.4. Contributions 8 2. Designing Contracts for Irrational but Predictable Newsvendor 10 2.1. Introduction 10 2.2. Analytical Background 12 2.3. Development of Behavioral :Vlodel 13 2.3.1. Effect of Contract Parameters on Orders 14 2.3.2. Mental Accounting 16 2.3.3. Behavioral Model . 18 2.4. Design of the !\lain Experiment 19 2.5. Analysis of Behavioral :VIodels 22 2.5.1. Aggregate Behavioral :Vlodc:l 23 2.5.2. Individual Behavioral Model 26 2.6. Validation Experiments 30 2.6.1. Individual Behavioral Contracts 31 2.6.2. Aggregate vs. Individual Behavioral Contracts 37 Vll Contents 2.6.3. Training vs. Individual Behavioral Contracts . 38 2.7. Structural Insights . . . . . . . . . . 40 2.8. Implication for Theory and Practice 41 2.9. Conclusion 42 2.10. Proofs ... 44 2.11. Additional Data 47 3. Contract Specific Reference Points in Supply Contracts 53 3.1. Introduction 53 3.2. Analytical and Behavioral Background 54 3.2.1. Analytical }.lodel of Supply Contracts 54 3.2.2. Behavioral Aspects of Supply Contracts 55 3.3. Reference Dependent Utility 57 3.3.1. Initial Experimental Analysis of Revenue Sharing Contract 58 3.3.2. Reference Dependent Valuation . . . . . . . . . . . . 61 3.3.3. Reference Points and the Effect on Supply Contracts 62 3.4. Revenue Sharing Experiment . . . . . . . . . . . . . 66 3.4.1. Experimental Design and Laboratory Protocol 66 3.4.2. Experimental Results 67 3.4.3. Estimation of Reference Points 69 3.5. Structural Insights and Implications for Contract Design 71 3.6. Conclusion and Outlook 72 3.7. Proofs . . . . . . 73 3.8. Additional Data 79 4. Empirical Newsvendor Decision Biases under a Service Level Contract 80 4.1. Introduction ........ . 80 4.2. Theoretical and Behavioral Decision Making in the .\Jewsvendor Setting 81 4.2.1. Analytical Model for Service Level Contract . . . . . 81 4.2.2. Behavioral Operations and the Pull-to-Center Effect 83 4.3. The Empirical .\Jewsvendor 85 4.3.1. The Setting . . . . . 85 4.3.2. Adaptation of Theories and Derivation of Hypotheses 86 Vlll Contents 4.4. Empirical Analysis . . . . . . . . . . 88 4.4.1. Expected Profit 88 4.4.2. Service Level Differentiation 90 4.4.3. Demand Chasing 93 4.5. Conclusion 94 5. Conclusion 97 A. Appendix 100 A.l. Briefing Documents of Buyback Experiment 101 A.2. Training Documents for Validation Experiment 105 A.3. Briefing Document for Reduced Revenue Sharing Experiment 110 A.4. Briefing Document for Expectation Experiment . . . 114 A.5. Briefing Documents for Revenue Sharing Experiment 117 Bibliography 121 lX
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