This text peels away the mystery that surrounds the psychology of influence to reveal how the world's most persuasive politicians, advertisers, salespeople and spin-doctors work their magic.
Artful Persuasion: How to Command Attention, Change Minds, and Influence People PDF
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This text peels away the mystery that surrounds the psychology of influence to reveal how the world's most persuasive politicians, advertisers, salespeople and spin-doctors work their magic.
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