arcade x launch deck

28 Pages·2017·5.32 MB·English

ARCADE X LAUNCH DECK
EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE – 23 APRIL 2018 - PAGE 1
01 / INTRODUCTION
Overview
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01/ INTRODUCTION
Arcade X offers players a unique and mature
gaming experience. A hybrid environment
that offers access to both casual and
eSports gaming titles. With top of the line
technological integrations and explored user
experiences, it is without a doubt, going to
change the way the corporate world and
gaming world engage in the future.
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01/ INTRODUCTION
Arcade X Mobi
Arcade X Mobi offers players anytime access to
play up to 300 casual games on smartphones
and tablet devices. These games are fully
integrated and are played from the platform
to enhance the seamless experience for the
player.
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01/ INTRODUCTION
Arcade X eSports
Arcade X eSports will offer users access to some
of the most popular AAA gaming titles. Gamers
are able to play in ongoing tournaments, create
teams, use quick matching capabilities and win
amazing prizes. The shift in gaming trends has
created an ecosystem where Gamers no longer
just play games from one location, but play on-
the-go. Arcade X is completely compatible with
this practice.
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01 / INTRODUCTION
eSports Industry Growth
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01 / INTRODUCTION
The Gaming Community
Arcade X follows and contributes to the increasingly growing
trend of building gaming communities. Playinggames on
the go, creating player profiles and teams, and ofcourse
competing for some of the best titles and prizes.
Arcade X has become the bridge connecting two opposite
entities - the Gaming Community and Corporate Advertisers
and Sponsors. The platform is commercially designed to deliver
revenue from both Corporate Customers and Gaming Users.
A culturally driven platform, that allows Corporate Customers
to target Gamers by country and Gamers to engage with
content that is relevant to their country and culture.
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02 / THE MOBILE MARKET
Glancing at the Market
While taking a look at the market and identifying the number of
growing trends - the most obvious one is the need for gamers
and the communities in general to have both the old school
console, or home based PC systems, and the ability to move
onto more mobile, on-the-go devices.
Casual gaming is one of the most dynamic consumer facing-
markets. There is constant adaptation required, especially
by the developers, who must master more complicated user
ecosystems and the gaming context within that.
There needs to be constant adaptation to include the latest
trends, and the way the consumers enjoy and consume media.
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02 / THE MOBILE MARKET
Smartphone and Tablet Devices
So what do Mobile devices look like? The platform
needs to be entirely compatible with any
smartphone or tablet device.
The primary objective when designing, testing
and improving the experience of the platform is to
study the community and consumer technology
used in the region the platform will be launched
in and adapting to it. The Arcade X platform needs
to be compatible with the unique and specific
brands being used by the respective community.
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02 / THE MOBILE MARKET
Mobile Gaming Statistics
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