P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 21:24 APPLIC ATIONS OF SOCIAL RESEARCH METHODS TO QUESTIONS IN INFORMATION AND LIBRARY SCIENCE Barbara M. Wildemuth (cid:1) Westport,Connecticut London iii P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 21:24 ii P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 21:24 A P P L I C AT I O N S O F S O C I A L R E S E A R C H M E T H O D S TO Q U E S T I O N S I N I N F O R M AT I O N A N D L I B R A RY S C I E N C E i P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 21:24 ii P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 21:24 APPLIC ATIONS OF SOCIAL RESEARCH METHODS TO QUESTIONS IN INFORMATION AND LIBRARY SCIENCE Barbara M. Wildemuth (cid:1) Westport,Connecticut London iii P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 23:17 LibraryofCongressCataloging-in-PublicationData Wildemuth,BarbaraM. Applicationsofsocialresearchmethodstoquestionsininformationandlibraryscience/ BarbaraM.Wildemuth. p. cm. Includesbibliographicalreferencesandindexes. ISBN978–1–59158–503–9(alk.paper) 1.Libraryscience—Research—Methodology. 2.Informationscience—Research—Methodology. I.Title. Z669.7.W55 2009 020.72—dc22 2008053745 BritishLibraryCataloguinginPublicationDataisavailable. Copyright(cid:2)C 2009byLibrariesUnlimited Allrightsreserved.Noportionofthisbookmaybe reproduced,byanyprocessortechnique,withoutthe expresswrittenconsentofthepublisher. LibraryofCongressCatalogCardNumber:2008053745 ISBN:978–1–59158–503–9 Firstpublishedin2009 LibrariesUnlimited,88PostRoadWest,Westport,CT06881 AMemberoftheGreenwoodPublishingGroup,Inc. www.lu.com PrintedintheUnitedStatesofAmerica Thepaperusedinthisbookcomplieswiththe PermanentPaperStandardissuedbytheNational InformationStandardsOrganization(Z39.48–1984). 10 9 8 7 6 5 4 3 2 1 iv P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 21:24 Contents Acknowledgments ix PartI. Introduction 1. UsingResearchResultstoImprovePracticeinthe InformationProfessions 3 BarbaraM.Wildemuth PartII. TheQuestionsAsked 2. DevelopingaResearchQuestion 11 BarbaraM.Wildemuth 3. QuestionsOriginatinginLibraryandInformationPractice 21 BarbaraM.Wildemuth 4. DescriptionsofPhenomenaorSettings 27 BarbaraM.Wildemuth 5. TestingHypotheses 33 BarbaraM.Wildemuth 6. QuestionsRelatedtoTheory 40 ChadMorganandBarbaraM.Wildemuth PartIII. ResearchDesignsandSampling 7. CaseStudies 51 SongphanChoemprayongandBarbaraM.Wildemuth 8. NaturalisticResearch 62 AbeJ.CrystalandBarbaraM.Wildemuth v P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 21:24 vi CONTENTS 9. LongitudinalStudies 73 BarbaraM.Wildemuth 10. DelphiStudies 83 LiliLuoandBarbaraM.Wildemuth 11. Quasi-experimentalStudies 93 CarolynHankandBarbaraM.Wildemuth 12. ExperimentalStudies 105 BarbaraM.WildemuthandLeoL.Cao 13. SamplingforExtensiveStudies 116 BarbaraM.Wildemuth 14. SamplingforIntensiveStudies 129 BarbaraM.WildemuthandLeoL.Cao 15. StudyingSpecialPopulations 138 CarolL.PerrymanandBarbaraM.Wildemuth PartIV. MethodsforDataCollection 16. HistoricalResearch 147 ChadMorganandBarbaraM.Wildemuth 17. ExistingDocumentsandArtifactsasData 158 BarbaraM.Wildemuth 18. TransactionLogs 166 LauraShebleandBarbaraM.Wildemuth 19. Think-aloudProtocols 178 SangheeOhandBarbaraM.Wildemuth 20. DirectObservation 189 BarbaraM.Wildemuth 21. ParticipantObservation 199 BarbaraM.Wildemuth 22. ResearchDiaries 211 LauraShebleandBarbaraM.Wildemuth 23. UnstructuredInterviews 222 YanZhangandBarbaraM.Wildemuth 24. SemistructuredInterviews 232 LiliLuoandBarbaraM.Wildemuth 25. FocusGroups 242 BarbaraM.WildemuthandMaryWilkinsJordan 26. SurveyResearch 256 CarolynHank,MaryWilkinsJordan,andBarbaraM.Wildemuth P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 21:24 Contents vii 27. MeasuringCognitiveandAffectiveVariables 270 BarbaraM.Wildemuth 28. DevelopingNewMeasures 278 SongphanChoemprayongandBarbaraM.Wildemuth PartV. MethodsforDataAnalysis 29. ContentAnalysis 297 KristinaM.SpurginandBarbaraM.Wildemuth 30. QualitativeAnalysisofContent 308 YanZhangandBarbaraM.Wildemuth 31. DiscourseAnalysis 320 BarbaraM.WildemuthandCarolL.Perryman 32. AnalyticInduction 329 KristinaM.SpurginandBarbaraM.Wildemuth 33. DescriptiveStatistics 338 BarbaraM.Wildemuth 34. Frequencies,Cross-tabulation,andtheChi-squareStatistic 348 BarbaraM.Wildemuth 35. AnalyzingSequencesofEvents 361 BarbaraM.Wildemuth 36. Correlation 375 BarbaraM.Wildemuth 37. ComparingMeans:tTestsandAnalysisofVariance 383 AbeJ.CrystalandBarbaraM.Wildemuth PartVI. Conclusion 38. PuttingItAllTogether 395 BarbaraM.Wildemuth IndexofAuthorsofExamplesDiscussed 405 SubjectIndex 409 AbouttheContributors 419 P1:JZP GNWD130-FM LU5031/Wildemuth TopMargin:0.62733in GutterMargin:0.7528in April20,2009 21:24 viii