APICS Brand Launch

68 Pages·2013·2.18 MB·English

APICS Brand
Launch
September 28, 2013
APICS Leadership Summit
Jane Pearson
Director, Global Communications
Jennifer Daniels
Vice President, Marketing
Contents
We’re Launching the New APICS Brand October 1!
 APICS Brand Journey
 APICS Brand Defined
 APICS Brand Identity
 APICS Key Messages
 Communicating with Members and Customers
 For Districts and Chapters Only
 Brand Ambassador “Top 10”
 Launch Schedule and Sneak Peek
2 Private and Confidential © 2013 APICS
Where We’ve Been …
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Where We’re Going on October 1
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And Here…
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APICS Brand Launch Video – See it Tomorrow!
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New Branding is Sending a Signal to the World
We did our research and learned that APICS has evolved.
We are… And we are also…
Operations management Supply chain
Independent Credible
The body of knowledge A source of innovation
An Educator A Partner
Career builders Demand creators
A certifying body A transformative force
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THE BRAND DEFINED
Mission, position,
promise, pillars and
profile
We’re on a Mission
The mission statement was approved by the APICS Board of
Directors and sets direction for the APICS association.
APICS Mission Statement

APICS builds and validates knowledge in supply chain and

operations management. We enable our community of
members, affiliates, and customers to lead in the global
marketplace.

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APICS Brand Position
The Organization’s Belief and Promise

Brand Position
APICS develops and empowers supply chain professionals and
their organizations. We are essential partners in transforming
the way people do business, drive growth, and reach global
customers.

Brand Promise
APICS creates exciting possibilities for current and future supply
chain leaders to deliver, innovate and impact our world.

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