Analyzing qualitative data The last decade has witnessed considerable growth in the development of qualitative research. Most methodological development has been concerned with data collection. As a consequence, texts, readers and monographs remain relatively silent on the conduct of data analysis, yet this is an area on which most researchers require some guidance. This collection brings together a range of distinguished contributors who have worked with qualitative data. Among the examples provided are accounts of ethnographers, case study workers, lone researchers, team-based investigators and those who use specialist approaches including discourse analysis. Together they demonstrate that a range of approaches are involved in qualitative data analysis, and suggest different ways in which qualitative data can be handled to overcome problems with these data. The book will be essential reading for undergraduates and postgraduates following research courses and conducting empirical studies, as well as for those coming to qualitative research for the first time. Alan Bryman is Professor of Social Research, Loughborough University, and Robert G.Burgess is Professor of Sociology, University of Warwick. Analyzing qualitative data Edited by Alan Bryman and Robert G.Burgess London and New York First published 1994 by Routledge 11 New Fetter Lane, London EC4P 4EE Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York, NY 10001 Routledge is an imprint of the Taylor & Francis Group This edition published in the Taylor & Francis e-Library, 2002. © 1994 Alan Bryman and Robert G.Burgess, selection and editorial matter; copyright for individual chapters resides with the contributors All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data A catalogue record for this book is available from the Library of Congress ISBN 0-415-06062-1 (hbk) ISBN 0-415-06063-X (pbk) ISBN 0-203-41308-3 Master e-book ISBN ISBN 0-203-72132-2 (Glassbook Format) Contents List of illustrations vii Notes on contributors viii Preface xiii Developments in qualitative data analysis: an introduction 1 Alan Bryman and Robert G.Burgess 1 Thinking through fieldwork 18 Judith Okely 2 From field notes to dissertation: analyzing the stepfamily 35 Christina Hughes 3 Analyzing discourse 47 Jonathan Potter and Margaret Wetherell 4 ‘Second-hand ethnography’: some problems in analyzing a feminist project 67 Marilyn Porter 5 Linking qualitative and quantitative data analysis 89 Jennifer Mason 6 Analyzing together: recollections of a team approach 111 Virginia Olesen, Nellie Droes, Diane Hatton, Nan Chico and Leonard Schatzman 7 Four studies from one or one study from four? Multi-site case study research 129 Robert G.Burgess, Christopher J.Pole, Keith Evans and Christine Priestley 8 From filing cabinet to computer 146 Lyn Richards and Tom Richards vi Contents 9 Qualitative data analysis for applied policy research 173 Jane Ritchie and Liz Spencer 10 Patterns of crisis behaviour: a qualitative inquiry 195 Barry A.Turner 11 Reflections on qualitative data analysis 216 Alan Bryman and Robert G.Burgess Name index 227 Subject index 231 Illustrations FIGURES 3.1 Scrolling table of cancer incidence 54 6.1 Use of health care providers 125 8.1 Conveying concepts 156 8.2 Different uses of indexing trees 159 9.1 Key features of ‘Framework’ 176 9.2 Development of a thematic framework 181 9.3 Example of an indexed typescript 183 9.4 Example of subject chart headings 184 9.5 Example of subject chart entries 185 9.6 Process of defining dimensions of a concept 187 9.7 Mapping motivations 188 9.8 Typologies of sexual life-styles 189 9.9 Mapping patterns 191 9.10 Developing strategies 192 TABLES 5.1 Example of a survey vignette 90 5.2 Examples of descriptive categories 92 5.3 Conceptual categories in an extract of transcribed text 93 5.4 What the categories mean and why they are applicable 94 5.5 Status of data and strength of claims 105 7.1 The four case study schools 133 9.1 Summary of research studies used for illustrative purposes 177 9.2 Plotting associations 190 Contributors Alan Bryman is Professor of Social Research in the Department of Social Sciences, Loughborough University. His main research interests lie in the fields of organization studies and research methodology. He has a special interest in leadership in organizations, an area in which he has co-directed a number of funded research projects. He is author or co-author of the following books: Leadership and Organizations (1986), Quantity and Quality in Social Research (1988), Research Methods and Organization Studies (1989), Quantitative Data Analysis for Social Scientists (1990), and Charisma and Leadership in Organizations (1992). He is also editor of Doing Research in Organizations (1988). Robert G.Burgess is Director of CEDAR (Centre for Educational Development, Appraisal and Research) and Professor of Sociology at the University of Warwick. His main teaching and research interests are in social research methodology, including qualitative methods and the sociology of education, especially the study of schools, classrooms and curricula. He has written ethnographic studies of secondary schools and is currently working on case studies of schools and higher education. His main publications include: Experiencing Comprehensive Education (1983), In the Field: an Introduction to Field Research (1984), Education, Schools and Schooling (1985), Sociology, Education and Schools (1986), Schools at Work (with Rosemary Deem, 1988) and Implementing In-Service Education (with John Connor, Sheila Galloway, Marlene Morrison and Malcolm Newton, 1993), together with fourteen edited volumes on qualitative methods and education. He has been President of the British Sociological Association for the last two years and is currently President of the Association for the Teaching of the Social Sciences. He is a member of the Economic and Social Research Council (ESRC) Training Board and the ESRC Research Resources Board. Nan Paulsen Chico, Ph.D. is Assistant Professor of Sociology at California State University, Hayward. She has published on sterilization and reproductive issues. She is currently doing a qualitative analysis of alumni of several California State University campuses on their undergraduate experiences and is beginning a Contributors ix quantitative study of students at Hayward who have taken a ‘death and dying’ course to assess death anxiety, experience of loss, etc. Nellie Droes, D.N.Sc. is currently Assistant Professor of Nursing at the Orvis School of Nursing, University of Nevada, Reno. Her research interests include health in correctional institutions and health among the under-served. She has published on nursing in correctional settings and on the image of nursing. She and Diane Hatton are currently involved in a study of self-care among homeless women and children. Keith Evans is the Technical and Vocational Education Initiative (TVEI) Co- ordinator for Central Warwickshire. Prior to this he was a Schoolteacher Fellow at CEDAR where he worked on the Records of Achievement projects. He has held senior and middle management positions in schools, where his subject specialism has been history. His whole-school interests include assessment, staff development and school-based evaluation. Among his research interests are leadership and management in comprehensive schools, together with the work on records of achievement. Diane Hatton, D.N.Sc. is currently Assistant Professor of Nursing at the Philip Y.Hahn School of Nursing, University of San Diego. Her research interests include health and illness among vulnerable populations. She has published on the work of translators in bilingual health-care settings and on the image of nursing. She and Nellie Droes are involved in a study of self-care among homeless women and children. Christina Hughes is a lecturer in Continuing Education at the University of Warwick; she was previously a research fellow in the Centre for Educational Development, Appraisal and Research at the University of Warwick. Her publications include Stepparents: Wicked or Wonderful? (1991) and Educating the Under Fives in Salford (with Robert Burgess and Susan Moxon, 1989). She is currently writing Stepmums, Stepkids, Step by Step. Her research interests continue to focus on the family and education and the development of research methodologies. Jennifer Mason is a lecturer in the Department of Applied Social Science at Lancaster University. She has had a long-standing interest in the use of qualitative research methods to explore family, kin and gender relations. During the past six years she has been researching with colleagues on ESRC-funded research projects designed to exploit the potential of integrating ‘qualitative’ and ‘quantitative’ methods: first in a study entitled ‘Family obligations’, and currently in one entitled ‘Inheritance, property and family relationships’. She is co-author, with Janet Finch, of Negotiating Family Responsibilities (1993), a book based on the ‘Family obligations’ research. Judith Okely is Reader in the Department of Social Anthropology, University of Edinburgh. She was a lecturer in the Department of Sociology, University of
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