Adobe® Marketing Cloud Analytics Help and Reference Contents Analytics Help Home.............................................................................................16 Which Adobe Analytics Tool Should I Use?........................................................18 Analytics Product Comparison and Requirements............................................21 System Requirements...........................................................................................................22 Analytics Reporting API Comparison..................................................................23 Admin Tools............................................................................................................24 Administration API.................................................................................................................24 Activity Map Reporting..........................................................................................................24 Adobe Campaign Reporting..................................................................................................24 AEM Assets Reporting..........................................................................................................26 ASI Slots...............................................................................................................................27 Billing.....................................................................................................................................27 Bot Rules...............................................................................................................................29 Classifications.......................................................................................................................30 About Classifications................................................................................................................................30 Conversion Classifications.......................................................................................................................35 Traffic Classifications................................................................................................................................37 Classification Hierarchies.........................................................................................................................38 Classifications Importer (Upload).............................................................................................................39 Classification Rule Builder.......................................................................................................................52 Numeric 2 Classifications.........................................................................................................................71 Troubleshooting Classifications................................................................................................................78 Co-Branding..........................................................................................................................78 Code Manager......................................................................................................................78 Company Settings.................................................................................................................79 Conversion Variables (eVar)..................................................................................................79 Last updated 1/4/2018 Analytics Help and Reference Contents Cross Product Login..............................................................................................................82 Currency Codes....................................................................................................................82 Custom Report Descriptions.................................................................................................88 Customize Calendar..............................................................................................................88 Data Sources........................................................................................................................89 Default Metrics......................................................................................................................90 Exclude By IP Address..........................................................................................................90 Feature Access Levels..........................................................................................................91 Finding Methods....................................................................................................................92 General Account Settings......................................................................................................92 Group Management..............................................................................................................94 Hide Report Suites................................................................................................................94 Internal URL Filters...............................................................................................................95 Logs......................................................................................................................................95 Manage P3P Policy...............................................................................................................96 Marketing Channels..............................................................................................................96 Menu Customizing.................................................................................................................96 Metric Visibility.......................................................................................................................97 Mobile Management..............................................................................................................98 Enable Mobile Reporting..........................................................................................................................98 Name Pages........................................................................................................................100 Paid Search Detection.........................................................................................................101 Pending Actions..................................................................................................................101 Publishing Lists...................................................................................................................101 Publishing Widget ...............................................................................................................102 Preferences Manager..........................................................................................................103 Privacy Settings...................................................................................................................103 Processing Rules................................................................................................................104 Managing Processing Rules..................................................................................................................106 Dimensions Available to Processing Rules............................................................................................106 Examples of Processing Rules..............................................................................................................110 Processing Rules Tips and Tricks...........................................................................................................110 Last updated 1/4/2018 Analytics Help and Reference Real-Time Reports Configuration........................................................................................113 Report Builder Reports.......................................................................................................115 Report Suite Manager.........................................................................................................115 Individual Report Suite Settings.............................................................................................................117 New Report Suite...................................................................................................................................117 Report Suite Groups..............................................................................................................................120 Report Suite Templates..........................................................................................................................120 Rollup and Global Report Suites............................................................................................................129 Save a report suite search.....................................................................................................................131 Scheduled Reports Queue..................................................................................................131 Security Manager................................................................................................................133 Server-Side Forwarding......................................................................................................134 Requirements for Server-Side Forwarding.............................................................................................136 Server-Side Forwarding Data and Code Reference...............................................................................136 How to Verify Your Server-Side Forwarding Implementation..................................................................140 Server-Side Forwarding FAQ.................................................................................................................141 Single Sign-On....................................................................................................................143 Simplified Reports Menu.....................................................................................................143 Social Management............................................................................................................144 Success Events...................................................................................................................144 Configure success events......................................................................................................................145 About Changing the Event Type.............................................................................................................146 Survey Settings...................................................................................................................147 Timestamps Optional..........................................................................................................147 Traffic Variable.....................................................................................................................148 Enable traffic variable reports.................................................................................................................148 Traffic...................................................................................................................................148 Traffic Management.............................................................................................................148 Schedule a traffic spike..........................................................................................................................149 Estimate past server calls and schedule a traffic spike..........................................................................149 Specify permanent traffic increase.........................................................................................................150 Required Lead Time for Traffic Increases...............................................................................................150 Unique Visitor Variable........................................................................................................151 Last updated 1/4/2018 Analytics Help and Reference Contents Specify the Unique Visitor variable.........................................................................................................151 Use Case - Extracting Visitor IDs...........................................................................................................152 User and Group Management.............................................................................................152 Report Suites.........................................................................................................................................153 Users......................................................................................................................................................154 Define User Groups...............................................................................................................................162 Email users............................................................................................................................................175 Video Management.............................................................................................................176 Virtual Report Suites ..........................................................................................................176 Virtual Report Suite Component Curation..............................................................................................178 VRS Support in Mobile Services............................................................................................................181 Context-Aware Sessions........................................................................................................................181 Report Time Processing.........................................................................................................................188 Frequently Asked Question....................................................................................................................192 Virtual Report Suites and Global/Multi-Suite Tagging Considerations...................................................194 Virtual Report Suite Workflow................................................................................................................197 Web Services......................................................................................................................202 Analytics Data Feed.............................................................................................203 Open the Data Feed Interface.............................................................................................203 Sort Columns.........................................................................................................................................205 Search and Filter....................................................................................................................................205 Data Feed Status...................................................................................................................................206 Terminology.........................................................................................................................206 Best Practices and General Information..............................................................................206 Data Feed Panel..................................................................................................................207 Add a Feed.............................................................................................................................................207 View a Feed's Job History......................................................................................................................212 Delete a Feed.........................................................................................................................................212 Copy a Feed...........................................................................................................................................213 Pause a Feed.........................................................................................................................................213 Activate a Feed......................................................................................................................................213 Edit a Feed.............................................................................................................................................213 Data Feed Jobs...................................................................................................................213 Last updated 1/4/2018 Analytics Help and Reference Jobs Settings..........................................................................................................................................215 Filter Jobs List........................................................................................................................................216 Job Status..............................................................................................................................................216 Rerun a Job............................................................................................................................................217 Data Feed Contents............................................................................................................217 Calculating Metrics.................................................................................................................................220 Identifying Visitors..................................................................................................................................223 Data Column Definitions........................................................................................................................224 Pre and Post Columns...........................................................................................................................263 Special Characters.................................................................................................................................263 Jobs FAQ................................................................................................................................................265 Troubleshooting Data Feeds...............................................................................................266 Troubleshooting Jobs..........................................................................................................267 Data Feed Service History..................................................................................................268 Analytics for Voice - Frequently Asked Questions...........................................273 Data Collection.....................................................................................................274 Data Collection in Analytics.................................................................................................275 Current Data........................................................................................................................280 Data Availability Troubleshooting............................................................................................................282 Reporting High Numbers of Unique Values (Low-Traffic)....................................................283 Data Availability, Security, and Recovery Whitepapers.......................................................284 None, Unspecified, Unknown, and Other in reporting.........................................................285 Privacy Overview.................................................................................................................286 Variables - How They Are Used in Reporting......................................................................289 Data Warehouse...................................................................................................296 Add data warehouse user group.........................................................................................297 Create a data warehouse request.......................................................................................298 Tableau data file.....................................................................................................................................298 Sort by Metric.........................................................................................................................................298 Manage data warehouse requests......................................................................................299 Last updated 1/4/2018 Analytics Help and Reference Contents Data Warehouse Best Practices..........................................................................................300 Developer.............................................................................................................301 Marketing Cloud ID Service................................................................................304 Metrics Descriptions...........................................................................................305 Metrics Quick Reference.....................................................................................................305 Metric Calculations..............................................................................................................308 Average Page Depth ..........................................................................................................309 Average Time Spent............................................................................................................310 Bounces..............................................................................................................................310 Bounce Rate.......................................................................................................................310 Calculated Metrics...............................................................................................................310 Campaign-Specific Metrics.................................................................................................311 Cart Additions......................................................................................................................311 Cart Open............................................................................................................................311 Cart Removals....................................................................................................................311 Cart Views...........................................................................................................................311 Checkouts...........................................................................................................................312 Click-throughs.....................................................................................................................312 Custom Metrics...................................................................................................................312 Daily Unique Visitors...........................................................................................................313 Entries.................................................................................................................................313 Exits....................................................................................................................................313 Instances.............................................................................................................................313 Mobile Views.......................................................................................................................314 Monthly Unique Visitors.......................................................................................................314 New Engagements..............................................................................................................314 Occurrences........................................................................................................................314 Orders.................................................................................................................................315 Page Depth.........................................................................................................................315 Last updated 1/4/2018 Analytics Help and Reference Page Events........................................................................................................................315 Page View...........................................................................................................................315 Participation........................................................................................................................316 Add Participation Metrics.......................................................................................................................316 Path Views...........................................................................................................................317 People.................................................................................................................................317 Product Views......................................................................................................................317 Quarterly Unique Visitors....................................................................................................318 Reloads...............................................................................................................................318 Revenue..............................................................................................................................318 Searches.............................................................................................................................318 Single Access......................................................................................................................319 Time Spent..........................................................................................................................319 Time Spent - Page Calculation Example................................................................................................325 Time Spent - Site Sections Calculation Example...................................................................................325 Time Spent - eVar Calculation Example.................................................................................................325 Total.....................................................................................................................................326 Unique Visitors....................................................................................................................326 Units....................................................................................................................................326 Visit.....................................................................................................................................327 Visitors................................................................................................................................328 Visitors with Marketing Cloud ID.........................................................................................328 Visitor Participation - Ad Hoc Analysis................................................................................330 Weekly Unique Visitors........................................................................................................331 Yearly Unique Visitors..........................................................................................................332 Report (Dimension) Descriptions......................................................................333 Reporting Best Practices and Troubleshooting...................................................................333 Anomaly Detection..............................................................................................................334 Report Categories...............................................................................................................336 Ranked Reports.....................................................................................................................................336 Trended Reports.....................................................................................................................................336 Last updated 1/4/2018 Analytics Help and Reference Contents Totals......................................................................................................................................................336 Flow........................................................................................................................................................336 Bookend Pattern..................................................................................................................337 Bookmark URL Length........................................................................................................337 Bots.....................................................................................................................................337 Breakdown..........................................................................................................................337 Break Down a Report.............................................................................................................................337 Add a Correlation Filter..........................................................................................................................338 Browser...............................................................................................................................338 Browser Height....................................................................................................................339 Browser Types.....................................................................................................................339 Browser URL Length...........................................................................................................340 Browser Width/Height..........................................................................................................340 Browser Width/Height compared to Mobile Screen Size........................................................................340 Campaigns..........................................................................................................................341 Campaign Conversion Funnel.............................................................................................341 Category..............................................................................................................................342 Color Depth.........................................................................................................................342 Complete Path.....................................................................................................................342 Connection Type..................................................................................................................342 Content Types.....................................................................................................................342 Conversion..........................................................................................................................342 Conversion Funnel..............................................................................................................343 Conversions and Averages..................................................................................................344 Cross-Sell............................................................................................................................344 Custom Events....................................................................................................................344 Custom Insight....................................................................................................................344 Custom Link........................................................................................................................344 Customer Attributes............................................................................................................345 Customer Loyalty................................................................................................................347 Custom................................................................................................................................348 Custom Traffic......................................................................................................................349 Last updated 1/4/2018 Analytics Help and Reference Daily Return Visits...............................................................................................................349 Days Before First Purchase.................................................................................................349 Days Since Last Purchase..................................................................................................350 Designated Market Area (DMA)..........................................................................................350 Device Number Transit .......................................................................................................350 Device Types.......................................................................................................................350 Devices................................................................................................................................350 Digital Rights Management (DRM).....................................................................................351 Entries and Exits.................................................................................................................351 Exit Links.............................................................................................................................351 Fallout .................................................................................................................................352 File Downloads....................................................................................................................353 Finding Methods..................................................................................................................353 Flow.....................................................................................................................................353 Full Paths............................................................................................................................354 GeoSegmentation...............................................................................................................354 Map View................................................................................................................................................355 GeoSegmentation Regions and Postal Code usage by Country...........................................................356 Hierarchy.............................................................................................................................363 Hit Type...............................................................................................................................364 Image Support.....................................................................................................................364 Information Services...........................................................................................................364 JavaScript Support..............................................................................................................364 JavaScript Version...............................................................................................................365 Key Metrics..........................................................................................................................365 Key Visitors..........................................................................................................................365 Language............................................................................................................................366 Last 100 Visitors..................................................................................................................366 Links....................................................................................................................................366 Longest Path.......................................................................................................................366 Mail URL Length.................................................................................................................367 Manufacturer.......................................................................................................................367 Last updated 1/4/2018 Analytics Help and Reference
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