AMC February 2013 Presented by: Rob Kirchofer PDF
Preview AMC February 2013 Presented by: Rob Kirchofer
Pork Resources at your Fingertips PorkRetail .org AMC February 2013 Presented by: Rob Kirchofer PorkRetail.org is your one-stop shop for pork resources Data – other useful data is also pulled together for you USDA Weekly Retail Pork Feature Activity USDA Pork Sub Primal Pricing The popularity of PorkRetail.org continues to build as more visitors access the site 2012 Stats • Total page views: 96,001 • +161% increase vs. 2011 (36,733) • Total visits: 33,666 • +182% increase vs. 2011 (12,995) • Total daily unique visitors: 28,359 • +145% increase vs 2011 (11,577) Available Tools In-store signage is critical. Over half of pork purchasers state that sales signs capture their attention, making signage vital for impacting decisions at the case. Items Noticed Around Meat Case/Counter Base: Purchased Pork on Trip (list & non-list users) 52% 39% 31% 19% 7% Price signs/Coupons Pairing ideas Signage/Posters Recipes Handouts/Brochures Source: Pork Path to Purchase = Pork is higher than other meat occasions Base: n=909 6 Q29. Did you notice any of the following around the fresh self-service meat case or full-service meat counter? Just over half of retailers think the meat department is the most influential in terms of driving traffic with targeted promotions 54.4% Source: Progressive Grocer’s 79th Annual Report of the Grocery Industry 2012 POS materials - available for order or download and customize Consumer Research – giving you actionable insights into your consumers 2012 Topics Include: • Usage of Retailer Mobile Apps/Websites • Lower Pork Cooking Temperature • Loin Usage • Consumer Path to Purchase • In-store POS Eye Tracking Research Sales data – view in a variety of ways to help build your profits Sales Data Info: • Data source: FreshLook Marketing • Updated quarterly • Pull reports by: • Total meat case sales • Pork specific sales • Region • Year • Time period
Description:The list of books you might like
