Advances in Intelligent and Soft Computing 113 Editor-in-Chief:J.Kacprzyk Advancesin Intelligentand Soft Computing Editor-in-Chief Prof.JanuszKacprzyk SystemsResearchInstitute PolishAcademyofSciences ul.Newelska6 01-447Warsaw Poland E-mail:[email protected] Furthervolumesofthisseriescanbefoundonourhomepage:springer.com Vol.98.Z.S.Hippe,J.L.Kulikowski,and Vol.106.D.JinandS.Lin(Eds.) T.Mroczek(Eds.) AdvancesinComputerScience, Human–ComputerSystemsInteraction: IntelligentSystemandEnvironment,2011 BackgroundsandApplications2,2011 ISBN978-3-642-23752-2 ISBN978-3-642-23186-5 Vol.107.P.Melo-Pinto,P.Couto,C.Serôdio, Vol.99.Z.S.Hippe,J.L.Kulikowski,and J.Fodor,andB.DeBaets(Eds.) T.Mroczek(Eds.) Eurofuse2011,2011 Human–ComputerSystemsInteraction: ISBN978-3-642-24000-3 BackgroundsandApplications2,2011 Vol.108.Y.Wang(Ed.) ISBN978-3-642-23171-1 EducationandEducationalTechnology,2011 Vol.100.S.Li,X.Wang,Y.Okazaki,J.Kawabe, ISBN978-3-642-24774-3 T.Murofushi,andLiGuan(Eds.) 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ISBN978-3-642-23168-1 Proceedingsofthe2011InternationalConference Vol.104.D.JinandS.Lin(Eds.) onInformatics,Cybernetics,andComputer AdvancesinComputerScience, Engineering(ICCE2011)November19–20,2011, IntelligentSystemandEnvironment,2011 Melbourne,Australia,2011 ISBN978-3-642-23776-8 ISBN978-3-642-25193-1 Vol.105.D.JinandS.Lin(Eds.) Vol.113.J.Altmann,U.Baumöl, AdvancesinComputerScience, andB.J.Krämer(Eds.) IntelligentSystemandEnvironment,2011 AdvancesinCollectiveIntelligence2011,2012 ISBN978-3-642-23755-3 ISBN978-3-642-25320-1 Jörn Altmann, Ulrike Baumöl, and Bernd J. Krämer (Eds.) Advances in Collective Intelligence 2011 ABC Editors Prof.Dr.JörnAltmann Prof.Dr.BerndJ.Krämer SeoulNationalUniversity FernUniversitätinHagen CollegeofEngineering FakultätfürMathematikundInformatik DepartmentofIndustrialEngineering LehrstuhlfürDatenverarbeitungstechnik 599Gwanak-Ro,Gwanak-Gu Seoul151-742 Universitätsstrasse27 SouthKorea 58097Hagen E-mail:[email protected] Germany E-mail:[email protected] Prof.Dr.UlrikeBaumöl FernUniversitätinHagen FakultätfürWirtschaftswissenschaft LehrstuhlfürBetriebswirtschaftslehre, insb.Informationsmanagement Universitätsstrasse41 58097Hagen Germany E-mail:[email protected] ISBN978-3-642-25320-1 e-ISBN978-3-642-25321-8 DOI 10.1007/978-3-642-25321-8 AdvancesinIntelligentandSoftComputing ISSN1867-5662 LibraryofCongressControlNumber:2011940960 (cid:2)c 2012Springer-VerlagBerlinHeidelberg This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations,recitation,broadcasting,reproductiononmicrofilmorinanyotherway,and storageindatabanks.Duplicationofthispublicationorpartsthereofispermittedonly undertheprovisionsoftheGermanCopyrightLawofSeptember9,1965,initscurrent version,andpermissionforusemustalwaysbeobtainedfromSpringer.Violationsare liabletoprosecutionundertheGermanCopyrightLaw. Theuseof general descriptivenames, registered names, trademarks, etc.in thispubli- cationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesare exemptfromtherelevantprotectivelawsandregulationsandthereforefreeforgeneral use. TypesetbyScientificPublishingServicesPvt.Ltd.,Chennai,India Printedonacid-freepaper 543210 springer.com Preface Welcome to the proceedingsof the second Symposium on Collective Intelligence (COLLIN2011),whichwasheldincollaborationwithSDPS2011onJejuIsland, South Korea. As collectiveintelligence is a truly transdisciplinaryfield of science withtransformativepotential,itisaperfectenlargementofSDPS’smission. Collective intelligence has become an attractive subject of interest for both academiaandindustry.Moreandmoreconferencesandworkshopsdiscusstheim- pactoftheusers‘motivationtoparticipateinthevaluecreationprocess,theenabling roleofleading-edgeinformationandcommunicationtechnologiesandtheneedfor betteralgorithmstodealwiththegrowingamountofshareddata.Thereare many interestingandchallengingtopicsthatneedtoberesearchedanddiscussedwithre- specttoknowledgecreation,creativityandinnovationprocessescarriedforwardin theemergingcommunitiesofpractice. COLLIN is on the path to become the flagship conference in the areas of col- lectiveintelligenceandICT-enabledsocialnetworking.Weweredelightedtoagain receivecontributionsfromdifferentpartsoftheworldincludingAustralia,Europe, Asia,andtheUnitedStates.Encouragedbythepositiveresponse,weplanCOLLIN 2012tobeheldnextyearendofAugustatFernUniverstita¨tinHagen. Inordertoguaranteethequalityoftheevent,eachpaperwentthroughadouble- blindreviewprocess.Thereviewsconcentratedonoriginality,qualityandrelevance ofthepapertopictothesymposium.Inaddition,weinvitedafewrenownedexperts in the field to contributeto the successof the symposiumwith outstandingpapers reporting on their most recent research. Our special thanks go to the authors for submitting their papers, to the international program committee members, and to numerousreviewerswhodidanexcellentjobinguaranteeingthatthepapersinthis volumeareofveryhighquality. August2011 Jo¨rnAltmann UlrikeBaumo¨l BerndJ.Kra¨mer Organization On the organization side, we are indebted to the organizational committees of COLLIN 2011 and SDPS 2011 for their generous,invaluable help and supportin all aspects of the organization of the COLLIN track. Our special thanks also go to Alexander Kornrumpf who dedicated considerable time and effort to the final editingofthisvolume. Conference andProgram Chairs Jo¨rnAltmann SeoulNationalUniversity,Korea UlrikeBaumo¨l Fernuniversita¨tinHagen,Germany BerndKra¨mer Fernuniversita¨tinHagen,Germany Program Committee RajendraAkerkar Vestlandsforsking-WesternNorwayResearchInstitute,Norway StuartEvans CarnegieMellonUniversity,CampusWest,USA KaiFischbach Universita¨tzuKo¨ln,Germany SabineFliess FernUniversita¨tinHagen,Germany OliverGassmann UniversitySt.Gallen,Switzerland VIII Organization SandroGeorgi Universita¨tSt.Gallen,Switzerland PeterA.Gloor MITCenterforCollectiveIntelligence,USA DerekHarter TexasUniversity,USA JunseokHwang SeoulNationalUniversity,South-Korea RetoHofsta¨tter Universita¨tSt.Gallen,Switzerland HenrikIckler FernUniversita¨tinHagen,Germany LynnIlon SeoulNationalUniversity,South-Korea ReinhardJung Universita¨tSt.Gallen,Switzerland KibaeKim SeoulNationalUniversity,Korea JanuszKacprzyk PolishAcademyofSciences,Poland JanMarcoLeimeister Universita¨tKassel,Germany FrankPiller RWTHAachen,Germany NicholasRomano OklahomaStateUniversity,USA Chen-YuPhillipSheu UniversityofCaliforniaatIrvine,USA NaohiroShichijo WasedaUniversity,Japan MuratM.Tanik UniversityofAlabamaatBirmingham,USA ByungjoonYoo SeoulNationalUniversity,South-Korea Contents EnoughQuestionsforEverybody ................................. 1 PeterMiller UnderstandingCollectiveIntelligence ............................. 5 SatnamAlag PredictingAssetValuethroughTwitterBuzz ....................... 23 XueZhang,HaukeFuehres,andPeterA.Gloor AddingValuewithCollectiveIntelligence–AReferenceFramework forBusinessModelsforUser-GeneratedContent .................... 35 HenrikIcklerandUlrikeBaumo¨l CollectiveIntelligenceModel:HowtoDescribeCollectiveIntelligence .. 53 SandroGeorgiandReinhardJung TheParticipatoryRolesPlaySimulationinaSocialandCollective LearningContext .............................................. 65 AurelieAurillaBechinaandToneVold AComplexNetworkAnalysisoftheWeightedGraphoftheWeb2.0 ServiceNetwork ............................................... 79 KibaeKimandJo¨rnAltmann HowCollectiveIntelligenceRedefinesEducation .................... 91 LynnIlon OnPresence,CollectivePerformanceandAssumptionsofCausality.... 103 MarkMcGovern Preservation of Enterprise Engineering Processes by Social CollaborationSoftware ......................................... 115 DominicHeutelbeck X Contents UnivectorFieldMethodBasedMulti-robotNavigationforPursuit Problem ...................................................... 131 HoangHuuViet,SangHyeokAn,andTaeChoongChung HarvestingDomain-SpecificDataResourcesforEnhancedAfter-Sales IntelligenceinCarIndustry...................................... 145 JanWerrmann Enough Questions for Everybody PeterMiller While I was writing my book, The Smart Swarm, about collective intelligence in nature and society, I often felt like one of the bees depicted on the front cover, buzzing from one field of research to another to pick up the latest thinking. As I workedmywaythroughthewidespreadandexpandinglandscape,Imetbiologists, physicists, computerscientists, sociologists, engineers,psychologists,economists, politicalscientists,networktheorists,andneuroscientists,andIbegantoseebroad connections between the problems they were tackling. Biologists were talking aboutself-organizationinsuperorganisms,whileeconomistsweredebatingtheself- correctingtendenciesofmarkets.Physicistsweremodelingcollectivemotion,while psychologists were measuring collective biases in decision-making. Sociologists were exploring the wisdom of crowds, while engineers were experimenting with smartteamsofrobots.Runningthroughallthesediscussionswasacommonthread thatseemedobviouseventoanon-scientistlikeme:Groupsinnaturehaveevolved waystosqueezeintelligencefromrelativelysimpleingredients,andifwecouldjust figureouthowtheydoitwemightlearnsomethinguseful. As many of you already know, colonies of ants, honeybees, and termites – as wellasflocksofbirds,schoolsoffish,herdsoflandanimals–coordinatetheefforts ofthousandsorevenmillionsofindividualsto accomplishfeatsthatnoneof their memberscanhandlealone,suchasmovingheavyobjects,buildingelaboratenests, locating the best sources of food, or following migration routes. As they pick up informationfromoneanotherandrespondappropriately,membersofagroupform huge, mobile sensor nets to alert one another of dangers or opportunities.By fol- lowing relativelysimple rulesand constantly interactingwith one another,natural swarmstakecareofbusinessin atimely,flexiblemanner.Andtheydoso without bossesthroughvariousformsofself-organization.They’resogoodatit,infact,they oftenmakebetterdecisionsasgroupsthanwedo,despiteoursuperiorbrainpower. Because of their appeal as models of collective intelligence, ant colonies and othergroupsinnaturehaveattractedtheattentionofresearchersinmanydisciplines. PeterMiller NationalGeographicMagazine J.Altmannetal.(Eds.):AdvancesinCollectiveIntelligence2011,AISC113,pp.1–3. springerlink.com (cid:2)c Springer-VerlagBerlinHeidelberg2012