Achieving Successful Business Outcomes-Driving High Performance & Effective Transformations in a Continuously Evolving Business Environment

271 Pages·2020·4.306 MB·\271

by  Alok K. Sinha (Author)

Achieving Successful
Business Outcomes

Achieving Successful
Business Outcomes
Driving High Performance & Effective
Transformations in a Continuously Evolving
Business Environment
Alok K. Sinha
First published 2020
by Routledge
52 Vanderbilt Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2020 Alok K. Sinha
The right of Alok K. Sinha to be identified as author of this work has been asserted by him
in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any
form or by any electronic, mechanical, or other means, now known or hereafter invented,
including photocopying and recording, or in any information storage or retrieval system,
without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks,
and are used only for identification and explanation without intent to infringe.
Library of Congress Cataloging- in-Publication Data
Names: Sinha, Alok K., author.
Title: Achieving successful business outcomes : driving high performance & effective
transformations in a continuously evolving business environment / Alok K. Sinha.
Description: New York, NY : Routledge, Taylor & Francis Group, 2020. | Includes
bibliographical references and index.
Identifiers: LCCN 2019052633 (print) | LCCN 2019052634 (ebook) | ISBN 9780367443269
(hardback) | ISBN 9781003009399 (ebook)
Subjects: LCSH: Success in business. | Organizational change.
Classification: LCC HF5386 .S575 2020 (print) | LCC HF5386 (ebook) | DDC 658.4/06–dc23
LC record available at https://lccn.loc.gov/2019052633
LC ebook record available at https://lccn.loc.gov/2019052634
ISBN: 978-0-367-44326-9 (hbk)
ISBN: 978-1-003-00939-9 (ebk)
Typeset in Garamond
by Wearset Ltd, Boldon, Tyne and Wear
“Alok K. Sinha is a name to remember, and Achieving Successful Business
Outcomes is a tour- de-force. The book is Sinha’s impressive intellectual take
on essential corporate strategies for the 21st century. Distilled from decades of
Sinha’s pragmatic business experience, reinventing enterprise after enterprise,
this book is not for the faint- hearted. It’s the missing manual for CXOs who
want to understand the reasons their growth strategies are faltering and how
to reinvigorate them.”
Steven Sonsino, London Business School, author of Leadership Unplugged
and The Seven Failings of Really Useless Leaders
“Alok has hit the nail on the head! The future demands an entirely new
approach to strategic thinking – and MUST be multi- dimensional, multi-
faceted and exponential! This does not mean it is devoid of structure. Quite
the opposite: in fact, he offers us a comprehensive, relevant and structured
way to synthesize the complex forces shaping our future world. It is crucial
for leaders to comprehend the interdependencies between a wide range of
forces that impact on our future choices and options. More importantly, how
these can be used to create optionality and market differentiation. This is a
valuable and important contribution to our future relevance toolkit!”
Anton Musgrave, Futurist and Senior Partner,
Future World International
“A timely and compelling book that demystifies what it takes to drive change
in a volatile and turbulent business environment. Sinha draws on his rich
experience and uses simple and effective tools that can be used by anyone
looking for a clear and workable business strategy framework to transform
your business.”
Sudhanshu Palsule, author of Rehumanizing Leadership,
The Social Leader and Managing in Four Worlds
“Achieving Successful Business Outcomes by Alok K. Sinha offers a well-
structured step- by-step guide to help both current and aspiring senior managers
develop high performance cultures and transform their organizations to face the
challenges and opportunities offered by the continuously evolving global
business environment. It is not just a compendium of practical business lessons
but also offers a powerful extendable model that can be used to evolve, evaluate
and execute risk- calibrated business strategies. Interestingly, it also helps
understand why some strategies fail and how to avoid or handle such failures!”
Prof. Piyush Sharma, School of Marketing, Faculty of Business and Law,
Curtin University, Australia; Associate Editor (Marketing) –
Journal of Business Research; Regional Editor –
Journal of Knowledge Management
“Drawing on his extensive corporate experience, Alok Sinha has written
a must-read book for managers. Alok clearly outlines the challenges
organizations face in achieving successful business outcomes and what can be
done to deal with these challenges. The book develops the key concepts of
time, space and action and how these concepts can be integrated to improve
performance. The framework and ideas advanced are very innovative,
thought-provoking, and relevant in today’s highly competitive business
environments. This is an important and valuable contribution to improving
managerial and organizational effectiveness.”
Vinod Singhal, Charles W. Brady Chair, Scheller College of Business,
Georgia Institute of Technology

Dedicated to
My pillars of support and inspiration –
Ma, Papa, Babita and Aryan.

Contents
Preface ........................................................................ xiii
Acknowledgments .......................................................xxi
About the Author ...................................................... xxiii
SECTION I In Search of Successful Outcomes1
1 The Never- Ending Cycle of Creation,
Sustenance, Destruction and Transformation ..........3
1.1 Navigating through the Haze of Chaos ..................3
1.2 The Strategy Triangles – Combining the Three
Fundamental Variables to Control Outcomes ..........10
1.3 In Summary ...............................................................17
2 Time, Space and Action: Experience,
Boundary and Force ..............................................19
2.1 Time – The Creator of Experience ...........................21
2.2 Space – The Essence of Boundary ...........................28
2.3 Action – The Force that Alters Boundaries and
Experiences ...............................................................37
2.4 In Summary ...............................................................41
3 Integrating Time, Space and Action:
Charting Pathways to Successful Outcomes ..........43
3.1 Areas Bounded by Two Adjacent
Fundamental Axes .....................................................44
ix