80/20 Sales and Marketing. The Definitive Guide to Working Less and Making More PDF
Preview 80/20 Sales and Marketing. The Definitive Guide to Working Less and Making More
Table of Contents Title Page Dedication Foreword Introduction CHAPTER 1 - How 80/20 Works and Why 80/20 101 PARETO SUMMARY CHAPTER 2 - Rack the Shotgun PARETO SUMMARY CHAPTER 3 - You Can Do Better PARETO SUMMARY CHAPTER 4 - 80/20 Traffic The Yin and Yang of Media and Traffic Expertise PARETO SUMMARY CHAPTER 5 - How to Use the “Invisible Money” Finder at www.8020Curve.com Discover the 80/20 Power Curve–www.8020curve.com The 80/20 of Sports Fanatics PARETO SUMMARY CHAPTER 6 - Simplify Your Life with the Power Triangle Let the Power Triangle Work for You Where to Get Lists PARETO SUMMARY CHAPTER 7 - 80/20 Conversion Now That You’ve Racked the Shotgun, Make ’Em MOVE The Five Power Disqualifiers Case Study of a Successful B2B Sales Message PARETO SUMMARY CHAPTER 8 - Your USP Business vs. Personal USP; Current vs. Natural USP PARETO SUMMARY CHAPTER 9 - It’s Not Failure. It’s Testing. Why AdWords? PARETO SUMMARY CHAPTER 10 - Scale Up-Massively Expanding into Other Media: Profiting from the Winner-Take-All Phenomenon The 21st-Century Path to Stardom PARETO SUMMARY CHAPTER 11 - Expand, Diversify, and Conquer Planet Earth PARETO SUMMARY CHAPTER 12 - Make More From Every Customer The Principle of the $2,700 Espresso Machine PARETO SUMMARY CHAPTER 13 - Power Guarantees The Incredible Magnetism of a Power Guarantee Master Formula for a Power USP PARETO SUMMARY CHAPTER 14 - 80/20 = Harnessing Natural Forces Where the Exponential Power of 80/20 Comes From PARETO SUMMARY CHAPTER 15 - Do You Wanna Make $10 Per Hour? Or $100, $1,000, or $10,000? “Can I Get a Raise? A Thousand Bucks an Hour, Por Favor.” Take Back Your Life! PARETO SUMMARY CHAPTER 16 - Make $1,000 Per Hour Doing What You Love Use Your Gifts: Focus on Your Talent Zone Know Thyself PARETO SUMMARY CHAPTER 17 - 80/20 Hiring and Outsourcing Sales Funnel in Reverse PARETO SUMMARY CHAPTER 18 - How to Get More $1,000 Hour Work Done with a Personal Assistant The Power of a Great Personal Assistant PARETO SUMMARY CHAPTER 19 - Fire the Bottom 10 Percent! Yes, You’ve Gotta Fire the Bottom 10 Percent of Employees, Too PARETO SUMMARY CHAPTER 20 - 80/20 Controversy The Amazon.com “Three-Star-Rating” Phenomenon of Hyper- Responsive, Rabid Markets PARETO SUMMARY CHAPTER 21 - 80/20 Market Research in a Single Afternoon How to Get $250,000 of Critical Market Data for Free with Nothing More Than ... PARETO SUMMARY CHAPTER 22 - 1,000 Things to Pay Attention to—Only Three or Four Matter Right Now What to Measure, What to Track, What to Ignore PARETO SUMMARY CHAPTER 23 - RFM: The 3-D 80/20 of Profitable Marketing RFM Is PARETO SUMMARY CHAPTER 24 - “My Latte’s Too Foamy!” Charity Is Turning 80/20 Upside Down. That’s an Inside Job. Dividing Pies vs. Baking New Ones PARETO SUMMARY CHAPTER 25 - Finally Achieving Breakthrough EPILOGUE APPENDIX - The Power Curve and 80/20 for Math Geeks About the Author Acknowledgments Index Teaser chapter Subscribe to Entrepreneur Magazine Copyright Page When Ray Kroc invented McDonalds, his brilliantly creative mind asked: how do I eliminate the 80/20 rule in my business? His answer was, turnkey it, Stupid! And that’s what he did. By doing so, he created a revolution, and while doing that, he turned the 80/20 rule upside down in his business. Now you can do the very same thing. But, before you can do that, you have to, just have to, understand what 80/20 really is! You’ll finally understand why most people’s businesses don’t work and what you absolutely, positively must do about it in yours. You’re in for one of those explosive moments when an interesting notion becomes a momentous epiphany because Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate! —MICHAEL E. GERBER, AUTHOR, THE E-MYTH If you don’t know who Perry Marshall is—unforgivable. Perry’s an honest man in a field rife with charlatans. —DAN KENNEDY, AUTHOR, THE ULTIMATE MARKETING PLAN Perry Marshall is a sales and marketing ninja. Read this book, apply the lessons, and slice your way to victory. —CHRIS GUILLEBEAU, NEW YORK TIMES BESTSELLING AUTHOR, THE $100 STARTUP Perry Marshall is the Gene Schwartz of the 21st century. Schwartz’s book, Breakthrough Advertising, is every bit as current as the first day it rolled off the press in 1966. Perry’s work is like that.
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