2017 Journal

383 Pages·2017·40.62 MB·English

UGC Approved Journal : Journal No. 44934
Global Impact &
REFEREED JOURNAL
Quality Factor 0.565 ISSN 00973-5372
Osmania Journal of
International Business Studies
Vol. XII No.1 Bi – Annual January - June 2017
Department of Commerce
Osmania University
Hyderabad, Telangana
CONFERENCE ISSUE
Submission Guidelines:
The original manuscripts intended for submission to the OJIBS must be neatly typed with a laser
print-out on 8.5' X 11' white sheet in Arial 12 point font, double-spaced line, justify style in MS word, all
margins must be one inch. The authors are advised to follow 'the Chicago Manual of Style”, (latest
edition) while preparing their manuscripts. The cover page must contain the title of the paper and
author/authors name and university/organization affiliation of each such author(s) must be printed.
The paper must be accompanied by an ABSTRACT not exceeding 200 words. The articles must have
the appropriate headings, sub headings. All tables, figures, charts etc., must be shown on separate
page with a serial number and be shown at the end of the paper. All the references that are made in the
text are shown at the end of the article separately by giving corresponding reference numbers.
All the articles, book reviews cases etc, submitted for publication should be of original contributions
and should not be under consideration for any other publication. The copyrights of the published
articles, etc., will be with the OJIBS. Author(s) is/are requested to submit two (2) hard copies and CD
with title label along with self declaration by post/personal only.
SUBSCRIPTION RATES
OJIBS is an un-funded publication. However, OJIBS seeks subscription, the subscription rates
(including Postal Charges) are as follow:
WWiitthhiinn IInnddiiaa OOuuttssiiddee IInnddiiaa
PPeerriioodd IInnddiivviidduuaallss IInnssttiittuuttiioonnss IInnddiivviidduuaallss
IInnssttiittuuttiioonnss
One Year Rs 250 Rs 500 $ 50 $ 100
Three Years Rs 600 Rs 1,200 $ 100 $ 200
Five Years Rs 1,000 Rs 2,000 $ 300 $ 500
For subscription, the payment can be made by a crossed demand draft in favour of “Osmania Journal
of International Business Studies” and send to Dr.D.Chennappa, Professor and Executive
Editor, Department of Commerce, Osmania University, Hyderabad 500 007, A.P., India. You can
also reach through e-mails : [email protected]; [email protected]; Mobile no:
9440 360 149.
UGC Approved Journal : S.No. 714, Journal No. 44934
REFEREED JOURNAL IMPACT FACTOR : 0.565
Osmania Journal of International Business Studies (OJIBS)
(ISSN 00973-5372)
Vol. XII No.1 Bi – Annual January-June 2017
Prof. S.V. Satyanarayana
Head, Department of Commerce &
Editor-in-Chief
Prof. Gaddam Laxman
Dean, Faculty of Commerce &
Associate Editor-in-Chief
Prof. V. Anand Kumar
Chairman, BoS, Department of Commerce &
Associate Editor-in-Chief
Prof. D. Chennappa
Executive Editor
DEPARTMENT OF COMMERCE
OSMANIA UNIVERSITY
HYDERABAD- 500 007, T. S., INDIA.
Log on to :
www.oucommerce.com
www.osmania.ac.in
@The journal is published twice a year in January-June and July-December
1000 Copies
All correspondence concerning contribution, book review, advertisements, orders and other
information regarding the journal should be addressed to Executive Editor. The Journal does
not undertake to return manuscripts unless accompanied by stamped and self-addressed
envelop. The responsibility for statements of facts, quotations given and opinions expressed
in the articles and book review published in the journal is borne entirely by the respective
authors.
Printed at :
Graphic Vision
Secunderabad.
Ph : 9032111444
EXECUTIVE COMMITTEE MEMBERS
Prof. G. Laxman Prof. V. Anand Kumar
Dean, Faculty of Commerce O.U, Hyd. Chairman, BoS, Department of Commerce,
O.U, Hyd.
Prof.S.V.Satyanarayana Prof. H. Venkateshwarlu
Head, Department of Commerce, O.U, Hyd. Department of Commerce, O.U, Hyd.
Prof. K. Shankaraiah Prof. D. Chennappa
Dept. of Commerce, O.U, Hyd. Dept. of Commerce, O.U., Hyd.
EDITORIAL BOARD MEMBERS
Prof. Bhavesh M. Patel Prof. Muni Raju
Dept. of Strategic Management, Dean, Dept. of Commerce,
Myers University, Cleveland, Ohio, USA Bangalore University Central, Bangalore.
Prof.Shiva Raj Prof. Ramesh Agadi
Dept.of Management studies, Chairman, Dept.of Bus Magt,
Mysore University, Mysore. Gulbarga University, Gulbarga
Prof. Jayadev Prof. Gurucharan Singh
IIM, Bangalore School of Management of Studies
GND University, Patiala
Prof. Seenam Raju Prof. Sarwade
Director, Academic Coordination Department of Commerce,
IGNOU, New Delhi-110 007 Dr. BR Ambedkar Marathwada University,
Aurangabad
Prof. J.K. Parida Prof. Sandip Bhatt
Department of Commerce Head, Department of Commerce
Utkal University, Bhubaneswar Sardar Patel University, Anand.
Prof. Parimal Vyas Prof. V. Appa Rao
Vice-Chancellor, Principal, UCC & BM
M. S. University, VODODARA, Gujarat Osmania University, Hyderabad
Prof. B. Ramesh
Faculty of Commerce,
Goa University, GOA.
Osmania Journal of International Business Studies (OJIBS)
Aims and Objectives
OJIBS is the bi-annual research publication of the Department of Commerce, Osmania
University, Hyderabad. The journal is aimed to publish the research papers in the broad
areas of Business Environment, Finance, International Business & Trade, Economics,
Commerce and Business Management. It is a double blind referred journal and is listed in
ISSN. The OJIBS attaches importance to theoretical, empirical, applied and interdisciplinary
studies in the aforesaid areas. Priority will be given to papers with an international outlook.
The OJIBS provides a platform for a cross-section of people including researchers,
academicians, traders, policy makers and practitioners for sharing the ideas, opinions, and
discussions on various issues related to the above said areas. The OJIBS publishes original
research papers, book reviews, and data pertaining to the above said areas. The views,
expressions, observations and interpretations made in the journal are those of the individual
authors and do not necessarily reflect the views of the OJIBS.
REVIEW PROCESS
The editor will screen all manuscripts submitted to the Research & Reviews or Essays,
Dialogues, & Interviews sections. In some cases, a manuscript may be returned without review
if it is judged to be inappropriate for publication in OJIBS. Manuscripts judged to be consistent
with the mission and standards of OJIBS will be submitted for double-blind review to at least
two referees as dictated by content-one referee is always an Editorial Board member. Senior
authors can expect to receive first-round feedback in approximately 30 days, moderated by
the editor or an associate editor.
Manuscripts will be evaluated by referees on the following criteria (criteria will be selectively
applied, based on the nature and type of the manuscript):
1. Originality and importance of core ideas
2. Quality of treatment of the relevant existing literature
3. Quality of the presentation of ideas
4. Design and execution of research methodology (if appropriate)
5. Overall contribution of the article to the advancement of management education.
Authors are encouraged to solicit feedback from colleagues and practitioners on early drafts.
A manuscript can be improved dramatically when knowledgeable reviewers are asked for
reactions in advance of submission. Manuscripts are considered with the understanding that
their contents have not been published and are not under consideration elsewhere.
Presentation of a paper at a professional meeting does not disqualify it from consideration.
UGC Approved Journal S.No. 714, Journal No. 44934
REFEREED JOURNAL IMPACT FACTOR : 0.565
Osmania Journal of International Business Studies (OJIBS)
(ISSN 00973-5372)
Vol. XII No.1 Bi – Annual January-June 2017
RESEARCH PAPERS Page No
1. IMPACT OF FIRM CHARACTERISTICS ON FINANCIAL PERFORMANCE
OF INSURANCE COMPANIES IN NEPAL 1
- Jagadish Bist, Rabeena Mali, SabitaPuri, Rajesh Kumar Jha,
SachyamKayastha, and Salina Bhattarai
2. CROP INSURANCE: FARMERS PERCEPTIONS AND AWARENESS IN
SELECT DISTRICT OF TELANGANA STATE 12
-Dr Sammaiah Buhukya
3. OPPORTUNITY FOR FDI IN INSURANCE SECTOR IN INDIA 19
- Dr. Manisha Bhatt, Jayshree Mandaviya
4. A STUDY ON UNIVERSAL INSURANCE PROGRAM FOR RURAL INSURANCE DEVELOPMENT 30
- P. Ajith Kumar, R. Sunil
5. MARKETING STRATEGIES OF SELECT PRIVATE LIFE INSURANCE COMPANIES IN INDIA 37
- D. Gnyaneswer
6 .A STUDY ON AWARENESS OF HOUSEHOLDS REGARDING RURAL
POSTAL LIFE INSURANCE 45
- Mr.B.Santosh Kumar, Dr.Byram Anand
7. ETHIOPIAN INSURANCE CORPORATION – A CASE ANALYSIS 55
- Dr. Ravi KanthMakarla, Mr. AshenafiDegefa
8. ANALYSIS ON CLAIMS SETTLEMENT RATIOS OF LIFE INSURANCE COMPANIES
FOR 2015-16 65
- M. Veera Swamy
9. DETERMINANTS OF LIFE INSURANCE POLICY PURCHASE – [A STUDY TO
EXPLORE NEW MARKETING STRATEGIES FOR PRIVATE LIFE INSURANCE PRODUCTS] 75
- Thangamuniyandi. S, Balaji. P
10. ROLE OF TECHNOLOGY IN INDIAN INSURANCE SECTOR– A SELECT STUDY 81
- Oddepalli Sathish, N. Rajendra Prasad
11. FARMERS’ PERCEPTION AND AWARENESS TOWARDS CROP INSURANCE IN
VILLUPURAM DISTRICT 88
- R. Gnanasekaran Dr. L. Pandiyan
12. A STUDY ON CLAIM SETTLEMENT AND POLICYHOLDER’S SATISFACTION OF
MOTOR INSURANCE PACKAGE POLICY 95
- Mr. Yalama Reddy, Ashok Kumar Reddy, Dr. Byram Anand
13. PERFORMANCE OF PRADHAN MANTRI FASAL BIMA YOJANA (PMFBY) 103
- V. Vinay Kumar, M.AnilKumar
14. IMPACT OF RURAL ENTREPRENEURSHIP DEVELOPMENT PROGRAMME OF
NABARD: A STUDY OF SELECT DISTRICTS IN TELANGANA REGION 114
- Marri. Ramesh, Dr. Indrakanti Sekhar
15. PERFORMANCE EVALUATION OF NATIONAL PENSION SCHEME
– A COMPARATIVEANALYSIS OF SBI AND HDFC 123
- Dr. Ravi Kumar Jasti, Mr. B. Arun Kumar
16. EMOTIONS & CUSTOMER PURCHASE DECISION
-WITH REFERENCE TO INSURANCE PRODUCTS 130
- Namratha Sharma, Dr.A.Patrick Anthony
17. IMPACT OF TECHNOLOGY ON LIFE INSURANCE CORPORATION OF INDIA 141
- Dr. B. Sandhya Rani,
18. ISSUES AND CHALLENGES OF HEALTH INSURANCE IN LIFE INSURANCE
CORPORATION OF INDIA - A SELECT STUDY 148
- Bojja Sampath
19. FARMERS PERCEPTION AND AWARENESS ABOUT CROP INSURANCE IN ADILABAD 154
- Dr. Shubangee L. Diwe, J.Anitha
20. IRCTC – INSURANCE SCHEME FOR E – TICKET PASSENGERS 160
- S. Anitha Jyothi
21. CONCEPT, GROWTH, CHALLENGES AND PROSPECTS OF TAKAFUL INSURANCE IN INDIA
– A STUDY 165
- Sabiha Shareef
22. GROWTH AND STATUS OF REINSURANCE BUSINESS IN INDIA: A STUDY 175
- P Kalyani, Prof. S Sreenivasa Murthy
23. AN EVALUATIVE STUDY OF RAJIV AAROGYASRI HEALTH INSURANCE SCHEME IN
WARANGAL DISTRICT OF PRE-BIFURCATION OF TELANGANA STATE 202
- A. Raveendar Naik
24. EVALUATIVE STUDY OF RAJIV AAROGYASRI HEALTH INSURANCE SCHEME IN
TELANGANA STATE 211
- Ramavath Ravi
25. POLICYHOLDER’S PERCEPTION TOWARDS ONLINE INSURANCE - A PILOT STUDY
IN HYDERABAD 219
- Mr. D. Mahipal
26. THIRD PARTY ADMINISTRATORS IN HEALTH INSURANCE BUSINESS- A STUDY 226
- Dr.E.Shanker
27. HEALTH INSURANCE IN INDIA- A STUDY OF PUBLIC AND PRIVATE SECTOR 231
- Dr.D.Satish, P.Shyam Sunder Goud
28. AN EMPIRICAL STUDY ON THE BEHAVIOUR OF LIFEINSURANCE POLICYHOLDERS 237
- Bharla Anand
29. EVALUATION OF PERFORMANCE OF AAROGYASRI SCHEME 247
- Ramesh.Vavilala
30. A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION TOWARDS MOBILE
INSURANCE PRODUCTS IN INDIA 258
- Dr. Sakru Ketavath, V.V.Ramana Murthy
31. HEALTH INSURANCE SCHEMES OPERATIONAL POLICIES ISSUES AND DETERMING
PHENOMENON VARIABLES-A STUDY IN TIRUCHIRAPPALLI DISTRICT, TAMIL NADU 265
- Dr. R. Ramachandran
32. A CRITICAL ANALYSIS OF PRADHAN MANTRI JAN-DHAN YOJANA (PMJDY) AND
HEALTH INSURANCE- A WIN-WIN COMBINATION FOR BANKS TO OFFER
HEALTH INSURANCE TOPMJDY ACCOUNT HOLDERS 273
- Dr. Smitha Sambrani, Balaji Prasad Dantu,
33. CUSTOMER INTELLIGENCE STRATEGY IN INDIA: WITH SPECIAL REFERENCE TO
INSURANCE SECTOR 279
- Prof. (Dr.) Sandip K. Bhatt, Dr. Yashasvi R. Rajpara
34. EVOLUTION OF HEALTH INSURANCE IN INDIA – AN OVERVIEW 283
- Dr. Bandaru Veerababu
35 IMPACT OF DIGITALIZATION OF INSURANCE SECTOR (E-INSURANCE) – A STUDY 291
- Dr.P.Yadaiah
36. NEPALESE INSURANCE MARKET, ROLE OF REGULATOR AND FINANCIAL SOUNDNESS 295
- Sharda Pandey Lohani
37. A STUDY ON CAPITAL ADEQUACY AND ASSET QUALITY OF SELECT INDIAN
PRIVATE SECTOR GENERAL INSURANCE COMPANIES 304
- J. Jayapradha
38. PERFORMANCE EVALUATION OF GIRIJAN CO-OPERATIVE CORPORATION LTD.
IN TELANGANA STATE 314
- Dhanraj. S
39 A STUDY ON THE GROWTH OF INDIAN INSURANCE INDUSTRY 319
- Dr. L. Srinivas Reddy
40. AN OPPORTUNITY TO EXPAND ACCESS: EVOLUTION OF HEALTH INSURANCE IN INDIA 325
- Ramesh. N
41. PRADHAN MANTRI FASAL BIMA YOJANA - A STEP TOWARDS ERADICATION OF
CROP INSURANCE PROBLEMS IN INDIA 331
- M. Vamshidhar
42 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICES IN BANKING SECTOR
– A STUDY OF SELECT COMMERCIAL BANKS IN HYDERABAD CITY 339
- Prof. H. Venkateshwarlu, M. Pandyanayak
43. FACTORS AFFECTING EMPLOYEE MOTIVATION:
(WITH REFERENCE TO ACC CEMENTS , WADI) 347
- Tabassum Fatima
44. QUALITY OF WORK LIFE IN BPO SERVICE SECTOR 358
- Challa Madhavi, Dr.Bhavannarayana.K, Dr.J.Venugopal,
45. TOURISM IN INDIA - A STUDY 364
- Dr. J. Seenaiah.