101 Ways to Build a Successful Network Marketing Business

248 Pages·2008·0.85 MB·English

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101
WAYS TO BUILD
A SUCCESSFUL
NETWORK
MARKETING
BUSINESS
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ALSO BY ANDREW GRIFFITHS
101 Ways to Market Your Business
101 Ways to Advertise Your Business
101 Ways to Really Satisfy Your Customers
101 Ways to Boost Your Business
101 Ways to Have a Business and a Life
Secrets to Building a Winning Business
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101
WAYS TO BUILD
A SUCCESSFUL
NETWORK
MARKETING
BUSINESS
ANDREW GRIFFITHS
and WAYNE TOMS
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First published in 2008
Copyright © Andrew Griffiths and Wayne Toms 2008
All rights reserved. No part of this book may be reproduced or transmitted in
anyform or by any means, electronic or mechanical, including photocopying,
recording or by any information storage and retrieval system, without prior
permission in writing from the publisher. The Australian Copyright Act 1968
(theAct) allows a maximum of one chapter or 10 per cent of this book,
whichever is the greater, to be photocopied by any educational institution for
itseducational purposes provided that the educational institution (or body that
administers it) has given a remuneration notice to Copyright Agency Limited
(CAL) under the Act.
Allen & Unwin
83 Alexander Street
Crows Nest NSW 2065
Australia
Phone: [phone]
Fax: [phone]
Email: [email protected]
Web: www.allenandunwin.com
National Library of Australia
Cataloguing-in-Publication entry:
Griffiths, Andrew, 1966– .
101 ways to build a successful network marketing business.
ISBN 978 1 74114 959 3 (pbk.)
Bibliography.
Multilevel marketing. Marketing.
Toms, Wayne.
658.872
Set in 12/14 pt Adobe Garamond by Midland Typesetters, Australia
Printed in Australia by McPherson’s Printing Group
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To succeed, jump as quickly at opportunities
as you do at conclusions.
Benjamin Franklin
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Contents
Acknowledgments xii
Introduction 1
Why network marketing? 3
Reality versus fiction 9
The most important message 13
How to get the most out of this book 14
Section 1 Choosing your network marketing business 16
#1 Finding the right network marketing business
for you 17
#2 The good, the bad and the downright ugly 18
#3 Networking versus pyramid schemes 20
#4 Take your time and do your homework 21
#5 Always get your information from a credible
source 23
#6 Anyone can succeed in network marketing 25
#7 Many fail, but many succeed in a big way 27
#8 There will always be hurdles to overcome 28
Section 2 It is a business 32
#9 Treat it like a business, not a hobby 33
#10 Make a commitment and your chances of
success will increase 34
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CONTENTS
#11 Understanding the universal laws of business 36
#12 Network marketing is a numbers game 38
#13 You may not like everything about your business 40
#14 It’s not always convenient 41
#15 Manage your time, and profitability will
come to you 42
#16 Having your door open for business 43
#17 Set up a separate bank account 45
#18 Manage your money wisely 46
Section 3 Understanding how your business works 50
#19 Understanding the alphabet soup of your business 51
#20 What is the ‘line of sponsorship’ and why is it
important? 52
#21 Compensation plans and bonus scales 53
#22 Rewards and recognition 55
#23 Ethics and conduct 56
#24 Get to know the company representatives 57
Section 4 Using dreams and goal-setting to succeed
at network marketing 60
#25 It all starts with a dream 61
#26 Do you need a little help to define your dream? 62
#27 The power of the written word to help you
achieve 64
#28 Surround yourself with the right pictures 67
#29 Let your dreams evolve 68
#30 Go dream-building 69
#31 Review your dreams daily 70
#32 Be wary of the dream-stealers 71
#33 Set your goals 72
#34 Review your goals daily 74
#35 Goals in sand—dreams in concrete 75
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101 Ways to Build a Successful Network Marketing Business
Section 5 We all need training and we all need support 78
#36 Plug into the support system 79
#37 Increase your knowledge to increase your income 81
#38 Find yourself a proven coach 82
#39 Become a good student and be open to learning 83
#40 Systemise your business wherever you can 85
#41 Don’t dilute the system 86
#42 Become duplicatable to increase your earning
potential 88
#43 Use all the tools available 89
Section 6 Develop yourself 92
#44 Moving out of your comfort zone 94
#45 Overcoming fears (and we all have them) 95
#46 The secret ingredient is motivation 97
#47 Dress for success 99
#48 Building relationships 101
#49 Staying healthy and fit is good business 103
#50 Finding that elusive balance 105
Section 7 It’s a network of people 108
#51 It’s more about people than product 109
#52 Develop your people skills 110
#53 Understanding personalities (they are not all
the same) 112
#54 Relating to other people 114
#55 Be the leader you want to be 115
#56 Teamwork makes the dream work 117
#57 Take your eyes off yourself 118
#58 Empowering people 120
#59 Lead by example 121
#60 Don’t expect others to do what you’re not
prepared to do 122
#61 Have some fun 123
#62 People don’t want a ‘job’ 125
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CONTENTS
Section 8 Products and selling 128
#63 Know your products thoroughly 129
#64 Be a 100% user of your own products 130
#65 Pay for the products you use yourself 131
#66 Selling is part of any business 132
#67 A little multiplied by many equals a lot 133
#68 Using retail profit to help build your
business 134
Section 9 Prospecting, contacting and inviting 138
#69 Making a list of prospects 140
#70 Never judge a book by its cover 141
#71 Continually add to your list 142
#72 Meet people, don’t go out and hunt for
people 143
#73 Inviting people to look at your business 144
#74 Looking for lookers 145
#75 It’s an invitation, not an explanation 147
#76 Don’t try to convince people 149
Section 10 Presenting your opportunity to others 152
#77 It doesn’t have to be perfect 153
#78 Be sure both partners are present 154
#79 Make a friend 156
#80 Sell the dream, not the business 157
#81 Don’t suffer from detail-itis 158
#82 Make the next appointment 159
#83 Overcoming objections 160
#84 Objections are sometimes questions in disguise 161
#85 Is it an objection or an excuse? 162
#86 Learning to overcome objections 163
#87 Leading people from objections to getting
started 164
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