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THE WIRELESS DATA
HANDBOOK
THE WIRELESS DATA
HANDBOOK
FOURTH EDITION
James F. DeRose
JFD Associates
A WILEY-INTERSCIENCE PUBLICATION
JOHN WILEY & SONS, INC.
New York / Chichester / Weinheim / Brisbane I Singapore / Toronto
This book is printed on acid-free paper. @
Copyright 0 1999 by John Wiley & Sons, Inc. All rights reserved.
Published simultaneously in Canada,
No part of this publication may be reproduced, stored in a retrieval systemo r transmitted in any form or
by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as
permitted under Sections 107 or 108 of the 1976 United, States Copyright Act, without either the prior
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the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978)
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John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212)
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For ordering and customer service, call l-800~CALL-WILEY.
ISBN O-471-22458-8
Libraty of Congress Cataloging in Publication Data:
DeRose, JamesF
The wireless data handbook I James F. DeRose. - 4th ed.
p+ corn.
“A Wiley-Interscience publication.”
ISBN O-47 l-3 165 l-2 (alk. paper)
1. Wireless communication systems. 1. Title.
TK5103.2D47 1999
62 1.3645’6-dc2 1 99-30369
Printed in the United States of America,
10987654321
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(cid:28)(cid:5)(cid:21)&!(cid:22)(cid:10)%(cid:12)(cid:13)D(cid:13)(cid:27)000(cid:13)B(cid:5)%(cid:4)(cid:13)2(cid:22)(cid:7)(cid:8)&(cid:13)>(cid:13)’(cid:5)(cid:4)(cid:31)(cid:23)(cid:13)9(cid:4)(cid:2):
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CONTENTS
PREFACE
I GETTING STARTED
1 A Short History of Data Radio 3
1.1 In the Beginning / 3
1.2 Private Networks Lead the Way / 4
1.3 Rise of Public Packet Switched Networks I 5
1.4 Circuit Switched Skims the Early Cream / 6
1.5 Packet Switched Gates Creak Open / 7
1.6 New Wireless Data Alternatives / 8
1.7 Summary / 8
References I 9
2 Data Network Types 11
2.1 A Rough Sort of Two-Way Systems / 11
2.2 Private Systems / 11
2.2.1 Overview / 11
2.2.2 Estimating Private Users / 15
2.3 Public Systems / 16
2.3.1 Satellite Systems / 16
2.3.1.1 One-Way Paging / 17
2.3.2 Terrestrial Systems / 17
2.3.2.1 Packet Confusion / 18
2.4 Summary I 18
References / 19
V
vi CONTENTS
3 Key Public Network Characteristics 20
3.1 Coverage / 20
3.2 Penetration I 21
3.3 MessageLength / 21
3.4 MessageR ates I 22
3.5 Device Speed I 23
3.6 Connectivity I 23
3.7 Summary 1 24
4 Public Terrestrial Packet Switched Networks 25
4.1 Messaging/DispatchO rientation / 25
4.2 Alphanuneric Paging Orientation I 26
4.3 RepresentativeN ationwide Networks I 27
4.3.1 Advanced Radio Data Information System / 27
4.3.2 BellSouth Wireless Data / 30
4.3.3 SkyTe12 I 31
4.4 Representative Regional Networks / 32
4.4.1 Cellular Digital Packet Data / 32
4.4.1.1 Ameritech / 34
4.4.1.2 AT&T Wireless / 34
4.4.1.3 Bell Atlantic Mobile / 35
4.4.1.4 GTE MobileCorn / 36
4.4.1.5 CDPD Summary / 36
4.4.2 Cellular Control Channel I 38
4.4.2.1 Cellemetry / 38
4.4.2.2 Aeris Communications / 40
4.5 RepresentativeM etropolitan Networks / 42
4.5.1 Introduction I 42
4.5.2 Metricom Ricochet I 42
4.5.3 Teletrac I 44
4.6 Notable Closings / 46
4.6.1 AirTouch CDPD / 46
4.6.2 Cellular Data Incorporated / 46
4.6.3 Cincinnati Microwave I 47
4.6.4 CoveragePLUS / 47
4.6.5 Electrocom Automation / 47
CONTENTS vii
4.6.6 Geotek I 48
4.6.7 Global Vehicle Tracking System / 49
4.6.8 Kustom Electronics / 49
4.6.9 Magnavox (Nav-Corn) Automatic Vehicle Location / 50
4.6.10 Mobile Data International / 50
4.6.11 Motorola Tracknet/Diversified Computer
Systems( DCP) / 50
4.6.12 Navtech / 50
4.6.13 Pacific Communication Sciences / 5 1
4.6.14 Pinpoint Communications I 5 1
4.6.15 RAMTrack I 52
4.6.16 RadioMail I 52
4.6.17 Skywire I 52
References I 52
5 Public Terrestrial Circuit Switched Networks 57
5.1 RepresentativeN ationwide Networks / 57
5.1.1 HighwayMaster: A Stubborn Fighter / 57
5.1.2 Nextel: Good Field, No Hit / 60
5.1.3 PeopleNet: A New Kid on the Block / 61
5.2 RepresentativeR egional Networks / 62
5.2.1 Data over Analog Cellular Voice Channels / 62
5.2.1.1 Modern Pools / 63
5.2.2 Broadband PCS: GSM I 65
5.2.2.1 Introduction / 65
5.2.2.2 RepresentativeG SM Carriers / 65
5.2.2.3 The GSMAlliance / 67
5.3 Notable Closings I 68
5.3.1 AirTouch Cellular and CTA / 68
5.3.2 Rockwell/GTE Mobile I 68
References I 68
6 Public Satellite Networks 70
6.1 Introduction / 70
6.2 Geostationary Satellite Systems / 7 1
6.2.1 GEOS Overview / 71
6.2.2 OmniTRACS / 71
. . .
VIII CONTENTS
6.2.3 AMSC Skycell I 72
6.2.4 GEOS Summary / 74
6.3 Low Earth-Orbiting Satellites / 74
6.3.1 LEOS Overview / 74
6.3.2 Orbcomm I 74
6.3.3 GlobalStar / 75
6.3.4 LEOS Summary / 76
6.4 Notable Closings / 77
6.4.1 Geostar / 77
6.4.2 MARCOR Humminbird / 77
6.4.3 Meteorburst Approaches I 77
6.4.3.1 Introduction / 77
6.4.3.2 Broadcomm / 78
6.4.3.3 Pegasus Messaging / 78
6.4.3.4 Transtrack / 78
References I 78
7 Hybrid Networks 80
7.1 Terrestrial Packet/Satellite / 80
7.1.1 AMSUARDIS Multimode System / 80
7.1.2 BSWD/Norcom / 81
7.2 Terrestrial Packet/Circuit Switched Cellular / 82
7.2.1 CS-CDPD / 82
7.2.2 BSWD Strategic Network / 82
References I 83
II BUSINESS 101: PRICE AND QUANTITY FIXATIONS
8 Fitting Applications to Public Offerings 87
8.1 Network Price Positioning / 87
8.2 Representative Public Packet Switched Networks / 87
8.2.1 ARDIS Examples / 88
8.2.1.1 Short-Message Service / 88
8.2.1.2 Basic Message Unit Pricing / 89
8.2. I.3 DataPak Pricing / 90
8.2.1.4 Two- Way Messaging Services / 90
CONTENTS ix
8.2.1.5 “All-You-Can-Eat” Pricing / 91
8.2.2 BSWD Examples / 92
8.2.2.1 WirelessL otus Notes / 92
8.2.2.2 WyndMail Pricing / 92
8.2.2.3 Two-Way Paging / 93
8.2.3 CDPD Examples / 93
8.2.3.1 Low-Volume Usage / 93
8.2.3.2 High-Volume Usage / 95
8.2.3.3 “All You Can Eat” Plans / 95
8.3 Comparative Pricing: Nationwide Carriers I 97
8.3.1 Mobile Office I 97
8.3.2 Electronic Mail / 97
8.3.3 Nationwide Two-Way Paging I 99
8.4 Establishing a RepresentativeP acket Switched Price Curve / 101
8.4.1 ARDIS / 101
8.4.1.1 Internal TrafJic: RadioMail / 101
8.4.1.2 External From/To/Date Trafsic: RadioMail / 102
8.4.1.3 ARDIS Test Results / 103
8.4.2 BAM CDPD I 104
8.4.2.1 Test Conditions / 104
8.4.2.2 BAM Test Results / 104
8.4.3 Creating a Representative Packet Curve I 105
8.5 Establishing a RepresentativeC ircuit Switched Cellular Curve / 106
8.5.1 Data Using Voice Tariffs / 106
8.5.1.1 Selecting a Representative Cellular Tariff / 106
8.5.1.2 Establishing the Connect Time / 106
8.5.1.3 Estimating the CustomerD ata/Message Rate / 107
8.5.1.4 Application Variables / 108
8.6 Summary / 110
References / 111
9 Subscriber Growth: History and Barriers 112
9.1 Approach I 112
9.2 Public Packet Switched Networks / 113
9.2.1 Cross-Network Applications: E-mail / 113
9.2.1.1 RadioMail / 113
9.2.1.2 WyndMail / 114
X CONTENTS
9.2.1.3 Zup-it / 114
9.2.2 ARDIS I 114
9.2.3 BSWD / 117
9.2.4 CDPD / 118
9.2.5 Geotek I 120
9.2.6 Metricom Ricochet / 121
9.2.7 SkyTe12 / 122
9.2.8 Teletrac / 124
9.2.9 Analog SMRS I 124
9.2.10 Public Packet Switched Summary / 125
9.3 Public Circuit Switched Subscribers / 127
9.3.1 Data over Cellular / 127
9.3.1.1 Practical Counting Problems / 128
9.3.1.2 Search for the Right Ballpark / 129
9.3.1.3 Sanity Checks / 129
9.3.1.4 Realistic Expectations / 134
9.3.2 BroadbandPCS: GSM I 134
9.3.2.1 Voice Subscriber Growth / 134
9.3.2.2 Data Estimates / 135
9.3.3 ESMR: Nextel Digital Subscribers I 135
9.4 Public Satellite Networks I 136
9.4.1 AMSC / 136
9.4.2 OmniTRACS / 137
9.5 summary I 139
References / 140
10 Market Opportunity 144
10.1 Second Era of Low Hanging Fruit / 144
10.2 Some Unpleasant History / 148
10.2.1 Job-Based Market Opportunity Approach / 148
10.2.2 1996 Projections: 1987 Work / 149
10.2.3 Analyzing the Data / 153
10.3 A New(er) Look at Jobs / 153
10.4 summary / 159
References / 160
CONTENTS Xi
11 Airtime Price Projections 161
11.1 Great Expectations / 161
11.2 Subscriber Capacity Potential / 161
11.3 List Price History: CDPD / 162
11.4 Voice/Data Channel Resource Competition: CDPD / 163
11.4.1 Choosing a Representative Carrier / 163
11.4.2 Establishing a Representative Voice Profile / 164
11.4.3 Estimating Voice Capacity per Cell / 164
11.4.4 Estimating Voice Revenue per Sector / 165
11.45 Calculating the Required Data Revenue / 166
11.5 Estimating Future Data Price Levels / 167
References / 168
III BUSINESS 102: OTHER THINGS ARE
IMPORTANT TOO
12 Coverage Versus Capacity 171
12.1 Introduction / 171
12.2 Key Coverage Philosophies / 172
12.2.1 ARDIS / 172
12.2.2 BSWD / 173
12.2.3 ARDIS Versus BSWD: Representative 90% Coverage
Contours / 174
12.2.4 Improving Building Penetration with More Base
Stations / 175
12.2.5 CDPD / 176
12.2.6 Other Coverage Considerations / 177
12.2.6.1 Transmit Power Levels / 177
12.2.6.2 External Antennas / I79
12.2.6.3 Repeaters / 179
12.3 Estimating Coverage Without Field Tests I 179
12.3.1 License Examinations / 179
12.3.2 CoverageMaps / 182
12.3.2.1 Obfuscation, Not Illumination / 182
12.3.2.2 Useful But with Careless Errors / 183
12.3.2.3 Misleading / 185