Library Performance and Service Competition CHANDOS INFORMATION PROFESSIONAL SERIES Series Editor: Ruth Rikowski (email: [email protected]) Chandos’new series of books are aimed at the busy information professional.They have been specially commissioned to provide the reader with an authoritative view of current thinking. They are designed to provide easy-to-read and (most importantly) practical coverage of topics that are of interest to librarians and other information professionals.If you would like a full listing of current and forthcoming titles, please visit our web site www.chandospublishing.com or contact Hannah Grace-Williams on email [email protected] or telephone number +44(0) 1993 848726. New authors:we are always pleased to receive ideas for new titles;if you would like to write a book for Chandos,please contact Dr Glyn Jones on email [email protected] or telephone number +44 (0) 1993 848726. Bulk orders: some organisations buy a number of copies of our books. If you are interested in doing this, we would be pleased to discuss a discount. Please contact Hannah Grace-Williams on email [email protected] or telephone number +44 (0) 1993 848726. Library Performance and Service Competition: Developing strategic responses L N W ARRY ASH HITE Chandos Publishing Oxford · England Chandos Publishing (Oxford) Limited TBAC Business Centre Avenue 4 Station Lane Witney Oxford OX28 4BN UK Tel:+44 (0) 1993 848726 Fax:+44 (0) 1865 884448 Email:[email protected] www.chandospublishing.com First published in Great Britain in 2008 ISBN: 978 1 84334 314 1 (paperback) 978 1 84334 315 8 (hardback) 1 84334 314 2 (paperback) 1 84334 315 0 (hardback) © L.N.White,2008 British Library Cataloguing-in-Publication Data. A catalogue record for this book is available from the British Library. All rights reserved.No part of this publication may be reproduced,stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying,recording or otherwise) without the prior written permission of the Publishers. This publication may not be lent,resold,hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published without the prior consent of the Publishers.Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The Publishers make no representation,express or implied,with regard to the accuracy of the information contained in this publication and cannot accept any legal responsibility or liability for any errors or omissions. The material contained in this publication constitutes general guidelines only and does not represent to be advice on any particular matter.No reader or purchaser should act on the basis of material contained in this publication without first taking professional advice appropriate to their particular circumstances. Typeset by Domex e-Data Pvt.Ltd. Printed in the UK and USA. Printed in the UK by 4edge Limited - www.4edge.co.uk I would like to dedicate this work to Thomas L. Nash and Les White, and most importantly my wife Emily Blankenship, for all of their contributions to my understanding, knowledge and success in my personal and professional life. List of figures and tables Figures 2.1 Components of aligning library performance assessment 30 3.1 How does the library develop strategic responses? 53 4.1 White’s strategic response development model 62 4.2 ‘Knowns’ for developing strategic responses 64 5.1 Innovations in strategic response development 80 6.1 Innovations and access, accountability and alignment in strategic response development 91 7.1 Strategic responses and service environment impacts 102 Tables 1.1 Common performance assessment processes 10 4.1 ‘Knowns’ service needs/demands sample questions information matrix 68 4.2 ‘Knowns’ service impacts sample questions information matrix 69 4.3 ‘Knowns’ value from service sample questions information matrix 71 ix Library Performance and Service Competition 4.4 ‘Knowns’ service access/time savings sample questions information matrix 73 4.5 ‘Knowns’ service options/resources sample questions information matrix 75 x About the author Larry Nash White (MLS, PhD) is an assistant professor and the Master of Library Science program director in the Department of Library Science and Instructional Technology at East Carolina University and is a recipient of a Library Journal ‘2007 Movers and Shakers Award’ for his innovative approaches to library management and education. Dr White is an internationally invited speaker and presenter on library performance assessment, strategy and competition for library and information services. He has published in the areas of current issues and future trends in library performance assessment, competition for library and information services and the financial management of libraries. He has previous experience as an administrator in retail management and in many administrative roles within public and academic libraries. Dr White is a two-time graduate of Florida State University (MLS, PhD), is married to an incredible reference librarian named Emily, enjoys music and genealogy, and lives in Greenville, North Carolina, with his three dogs. The author can be contacted via the publisher or at [email protected]. xi Acknowledgements I would like first to acknowledge the constructive feedback and patience of my editorial support, Dr Glyn Jones and Cherry Ekins, in the creation of this work. Next I would like to acknowledge the patient support of my wife Emily, who listened, debated and sacrificed to allow me to complete this book. Lastly, I would like to acknowledge the valued welcome and support from my colleagues within the Library Science and Instructional Technology Department and the College of Education at East Carolina University, who have helped me acclimatize and be successful in my new home in Greenville, North Carolina. xiii List of acronyms AAA access, accountability and alignment ALA American Library Association BSC balanced scorecard CI competitive intelligence CILIP Chartered Institute of Library and Information Professionals IFLA International Federation of Library Associations IMLS Institute for Museum and Library Services ODK orphaned data and knowledge PM performance measurement ROA return on assets ROI return on investment TCO total cost of ownership TQC total quality control TQM total quality management xv