APEX URLs

29 Pages·2014·1.25 MB·English

by  Christian Rokitta

APEX URLs
APEX URLs Untangled & SEOptimized
Suchmaschinen- und Benutzerfreundlich
Christian Rokitta
• What are URLs
(to humans and Search Engines)
• How are APEX URLs different?
• How can we optimize this?
(using Oracle DB, ORDS, APEX only)
• Why am I sitting in this conference room and
not having a beer at the bar?

• A URL is human-readable text that was designed
to replace the numbers (IP addresses) that
computers use to communicate with servers.
They also identify the (file) structure on the given
website.

• URLs describe a site or page to visitors and search
engines. Keeping them relevant, compelling, and
accurate is the key to ranking well.
1. Amazon.com :
http://www.amazon.com/gp/product/B0007TJ5OG/
102-8372974-
4064145?v=glance&n=502394&m=ATVPDKIKX0DER
&n=3031001&s=photo&v=glance

2. DPReview.com :
/
http://www.dpreview.com/reviews/canonsd400
• Semantics
URL should semantically make sense. This is
helpful to both humans and search engines.

• Relevancy
Semantically correct URL are more likely to get
search engine-referred traffic due to the
keywords in the URL. These, like title tags, are
used for determining relevancy and computing
rankings.
urlsyntax.oracleapex.com
http://apex.somewhere.com/pls/apex/f?p=4350:1:220883407765693447

• apex.somewhere.com is the URL of the server
• pls is the indicator to use the mod_plsql cartridge
• apex is the database access descriptor (DAD) name.
The DAD describes how HTTP Server connects to the
database server so that it can fulfill an HTTP request.
The default value is apex.
• f?p= is a prefix used by Oracle Application Express
• 4350 is the application being called
• 1 is the page within the application to be displayed
• 220883407765693447 is the session number
“Help Google crawl your site more
efficiently by indicating how we
should handle parameters in your
URLs.”

“ Use this feature only if you're
sure how parameters work.
Incorrectly excluding URLs could
result in many pages disappearing
from search.”
To Google, the APEX app
seems to be one page?!
f?p=App:Page:Sess:Req:Debug:ClearCache:itemNames:itemValues:PrinterFriendly
Typical URL containing a query string:
http://server/path/program?field1=value1&field2=value2&field3=value3...
Possible to transform f?p syntax?
Yes, using flexible parameters passing:

http://server/path/!schema.ff?app=100&page=1&session=1234567
&item1=value1&item2=value2&item3=value3...